This document is an advertisement for The Custom Guitar and Bass Shop. The shop offers high quality woods, pickups, and other materials for customizing guitars and basses with over 300 design options. They provide special customization for left-handed players and certify all products for quality. Memberships are available for discounts on future purchases. The goal is to help musicians create their dream instruments at affordable prices, as an alternative to expensive brand name guitars that may not fully match their preferences.

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Copy Platform
Ad subject: The Custom Guitar and Bass Shop
Key fact: The number of customers is still low.
Ad problem: Many musicians say that they want to make their dream guitars/basses but
eventually end up buying expensive instruments from famous brands.
Product characteristics:
 High quality woods, pickups and other materials for making instruments.
 More than 300 beautiful art designs and colors selection are available.
 Open 12 hours,5 days a week
 All products are certificated by Industrial Standards Organization.
 Special customization designs for left- handed guitar/bass player.
 15% discount for memberships, 500 baht a month or 4,500 baht a year.
 Free 8 packs of guitar/bass strings for membership registration.
Advertising objectives: To help customers get the best quality and the best design of their
instrument that they really want.
Target market: Guitarists and bassists.
Competition: There are many music shops that sell great quality instruments but they do not
have the instrument available for left-handed players. Moreover, some of the products are
too expensive and are not really what customers want.
Statement of benefit or appeal:
 Customers can customize or design their own instruments.
 Over 300 beautiful art designs and colors selection are available with special
customization designs for left- handed guitar/bass player.
Creative theme:
 Your dream instrument is in your hand.
Supportive selling point:
 High quality , Product Certification

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Copy Sheet for Print Ad
Ad subject: Custom Guitars and Basses
Medium: Web Advertising
Client: The Custom Guitar and Bass Shop
Writer: Khunathorn Sarntikhup
Headline: Custom Shop, we design what you want.
Body: Have you ever thought of holding your dream instruments on your hands?
Surprisingly, your dream comes true today. Check out The Custom Guitar and Bass Shop
where we offer you over 300 beautiful art designs and colors selection for making your own
instrument and a special customization designs for left- handed guitar/bass players and more.
Be a memberships now to get 15% discount!
Check us out now from 9 am. to 8 p.m. at Central Hall or www.customshopgb.com
Subheads or slogans: Your dream instrument is in your hand.
Signature: The Custom Guitar and Bass Shop, Central Hall, Samson Road, (02-123-4567)

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