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Engineering & Operational Services Plug-In 
For Cloud Providers 
One stop solution for your customer’s 
cloud needs. 
Building SaaS. Made Easy
What is TechCello & What it is NOT? 
 TechCello is a Cloud-Ready, Application Development Framework for ISVs 
and Enterprises for building SaaS and Multi-tenant applications. 
 Developers are the typical users of TechCello. 
 TechCello is NOT a cloud-management software. It does not create 
instances, monitor the instances/cloud, measure the hardware resource 
usage, etc. 
 It is a complementary solution for a cloud management software so 
that cloud-providers can offer end-to-end (development to 
deployment and management) solutions to their customers. 
Cloud Ready Development Framework For SaaS and Enterprise Software
Cloud-Adoption 
 Applications have to be built/re-engineered for cloud-adoption. 
 If an application has to scale-out on the cloud to meet a huge demand, it 
has to be architected to handle the load well. You have to handle this 
through: 
– Creation of multiple instances for required services 
– Managing the cache appropriately 
– Managing the database instances properly 
– Etc. etc. 
 Typical cloud management software focusses more on cloud operations 
(such as spinning new instances, monitoring the load and performance, etc.). 
They will not handle the architectural deficiencies of the application. 
Cloud Ready Development Framework For SaaS and Enterprise Software
Cloud-Adoption 
Cloud Ready Development Framework For SaaS and Enterprise Software
Awards & Accolades 
Cloud Ready Development Framework For SaaS and Enterprise Software
Needs in building a SaaS/Multi-Tenant Application 
Cloud Ready Development Framework For SaaS and Enterprise Software
What is Cello? 
Cello Core Services 
• Suite of engineering & operational 
services that can complement your 
existing services 
• Contains 30+ modules and 300+ 
Features 
• Can save 30-50% of time and budget 
for your customers 
• Unique value proposition for your 
Your Cloud Operating System 
Cello 
Service 
Your Customer’s Software 
Enterprise 
Engines 
A 
Service 
A 
Service 
B 
Service 
Cloud Ready Development Framework For SaaS and Enterprise Software 
C 
Service 
C 
Service 
B 
Service 
Administrativ 
e 
Modules 
Security 
Modules 
Integration 
Modules 
Ad hoc 
Builders 
Productivity 
Boosters 
D 
Service 
D 
Service 
customers
Cello Stack 
How does it work? 
Administrative 
Tenant 
Licensing Metering Billing Data Backup Modules 
Provisioning 
Security 
User 
Role/Privilege 
Auditing Modules 
Management 
Mgmt. 
Custom Fields Custom LoV 
Ad-hoc Builders 
Cloud Ready, Multi-Tenant Application Development Framework 
Single Sign-on 
Dynamic Data 
Scope 
Business 
Rules 
Workflow 
Dynamic 
Forms 
Enterprise Engines 
Integration Modules 
Settings 
Template 
Events Notification Templates 
Query Chart Reports 
Productivity Boosters 
Code 
Templates 
Master Data 
Mgmt. 
Forms 
Generation 
Application Multi-Tenancy & Tenant Data Isolation 
Themes & 
Logo 
Pre & Post 
Processors 
Configurability 
Modules 
Cello Cloud Adapters
Cello Use cases by Industry 
Cloud Ready Development Framework For SaaS and Enterprise Software
SaaS Lifecycle Management Solution 
Cloud Ready Development Framework For SaaS and Enterprise Software
NextGen Multi-Tenant Solution 
Cloud Ready Development Framework For SaaS and Enterprise Software
Partnerships 
TTeecchhnnoolologgyy P Paarrttnneerrss 
SSooluluttioionn P Paarrttnneerrss 
Cloud Ready Development Framework For SaaS and Enterprise Software
Case Study - Summary 
Cloud Ready Development Framework For SaaS and Enterprise Software
How can Cello help Cloud Providers? 
 Techcello can strengthen your cloud offerings through its architectural 
capabilities. If somebody uses Cello framework for development, scale-out 
is very easy using Cello. It can use the inherent underlying engineering 
(caching, services, db connections, etc.) 
 Opportunity for you to partner with your customers during the development 
stage onwards instead of getting in during the deployment phase. 
 You can use some of the techcello services (eg. billing, metering, caching, 
notifications, etc.) to enhance your customer’s product and use your cloud 
effectively. This will create more stickiness with your cloud. 
Niche technology differentiation to position yourself in front of your 
customers. 
Cloud Ready Development Framework For SaaS and Enterprise Software
Cello – Value Added Services 
SaaS Consultation 
SaaS Migration Next Gen Transformation 
Migrate your product to SaaS 
Integrate with Cello Framework 
Implement Multi-Tenancy 
Cloud Deployment 
Architecture Consultation 
Architecture Gap Analysis 
NFR Identification and Validation 
Design Review 
Gap Analysis Report 
Architecture Modernization 
Cello integration 
WF/BR Implementation 
Cloud Deployment 
Defining your customers SaaS 
Strategy 
Strategic Approach 
Multi-Tenancy Decisions 
Feasibility Study 
Value Added 
Services 
Cloud Ready Development Framework For SaaS and Enterprise Software
How can Cello help you? 
 Niche technology differentiation from your competitors 
 Additional revenue channel in the form of value added services using 
Techcello 
 Higher ability to partner with your customers on their strategic product 
roadmap and success. 
Cloud Ready Development Framework For SaaS and Enterprise Software
Summary 
Cloud Ready Development Framework For SaaS and Enterprise Software
Contact Us 
Web : http://www.techcello.com 
Email: partners@techcello.com 
Twitter: @techcello 
Cloud Ready Development Framework For SaaS and Enterprise Software

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Engineering & Operational Services Plug-In For Cloud Providers

  • 1. Engineering & Operational Services Plug-In For Cloud Providers One stop solution for your customer’s cloud needs. Building SaaS. Made Easy
  • 2. What is TechCello & What it is NOT?  TechCello is a Cloud-Ready, Application Development Framework for ISVs and Enterprises for building SaaS and Multi-tenant applications.  Developers are the typical users of TechCello.  TechCello is NOT a cloud-management software. It does not create instances, monitor the instances/cloud, measure the hardware resource usage, etc.  It is a complementary solution for a cloud management software so that cloud-providers can offer end-to-end (development to deployment and management) solutions to their customers. Cloud Ready Development Framework For SaaS and Enterprise Software
  • 3. Cloud-Adoption  Applications have to be built/re-engineered for cloud-adoption.  If an application has to scale-out on the cloud to meet a huge demand, it has to be architected to handle the load well. You have to handle this through: – Creation of multiple instances for required services – Managing the cache appropriately – Managing the database instances properly – Etc. etc.  Typical cloud management software focusses more on cloud operations (such as spinning new instances, monitoring the load and performance, etc.). They will not handle the architectural deficiencies of the application. Cloud Ready Development Framework For SaaS and Enterprise Software
  • 4. Cloud-Adoption Cloud Ready Development Framework For SaaS and Enterprise Software
  • 5. Awards & Accolades Cloud Ready Development Framework For SaaS and Enterprise Software
  • 6. Needs in building a SaaS/Multi-Tenant Application Cloud Ready Development Framework For SaaS and Enterprise Software
  • 7. What is Cello? Cello Core Services • Suite of engineering & operational services that can complement your existing services • Contains 30+ modules and 300+ Features • Can save 30-50% of time and budget for your customers • Unique value proposition for your Your Cloud Operating System Cello Service Your Customer’s Software Enterprise Engines A Service A Service B Service Cloud Ready Development Framework For SaaS and Enterprise Software C Service C Service B Service Administrativ e Modules Security Modules Integration Modules Ad hoc Builders Productivity Boosters D Service D Service customers
  • 8. Cello Stack How does it work? Administrative Tenant Licensing Metering Billing Data Backup Modules Provisioning Security User Role/Privilege Auditing Modules Management Mgmt. Custom Fields Custom LoV Ad-hoc Builders Cloud Ready, Multi-Tenant Application Development Framework Single Sign-on Dynamic Data Scope Business Rules Workflow Dynamic Forms Enterprise Engines Integration Modules Settings Template Events Notification Templates Query Chart Reports Productivity Boosters Code Templates Master Data Mgmt. Forms Generation Application Multi-Tenancy & Tenant Data Isolation Themes & Logo Pre & Post Processors Configurability Modules Cello Cloud Adapters
  • 9. Cello Use cases by Industry Cloud Ready Development Framework For SaaS and Enterprise Software
  • 10. SaaS Lifecycle Management Solution Cloud Ready Development Framework For SaaS and Enterprise Software
  • 11. NextGen Multi-Tenant Solution Cloud Ready Development Framework For SaaS and Enterprise Software
  • 12. Partnerships TTeecchhnnoolologgyy P Paarrttnneerrss SSooluluttioionn P Paarrttnneerrss Cloud Ready Development Framework For SaaS and Enterprise Software
  • 13. Case Study - Summary Cloud Ready Development Framework For SaaS and Enterprise Software
  • 14. How can Cello help Cloud Providers?  Techcello can strengthen your cloud offerings through its architectural capabilities. If somebody uses Cello framework for development, scale-out is very easy using Cello. It can use the inherent underlying engineering (caching, services, db connections, etc.)  Opportunity for you to partner with your customers during the development stage onwards instead of getting in during the deployment phase.  You can use some of the techcello services (eg. billing, metering, caching, notifications, etc.) to enhance your customer’s product and use your cloud effectively. This will create more stickiness with your cloud. Niche technology differentiation to position yourself in front of your customers. Cloud Ready Development Framework For SaaS and Enterprise Software
  • 15. Cello – Value Added Services SaaS Consultation SaaS Migration Next Gen Transformation Migrate your product to SaaS Integrate with Cello Framework Implement Multi-Tenancy Cloud Deployment Architecture Consultation Architecture Gap Analysis NFR Identification and Validation Design Review Gap Analysis Report Architecture Modernization Cello integration WF/BR Implementation Cloud Deployment Defining your customers SaaS Strategy Strategic Approach Multi-Tenancy Decisions Feasibility Study Value Added Services Cloud Ready Development Framework For SaaS and Enterprise Software
  • 16. How can Cello help you?  Niche technology differentiation from your competitors  Additional revenue channel in the form of value added services using Techcello  Higher ability to partner with your customers on their strategic product roadmap and success. Cloud Ready Development Framework For SaaS and Enterprise Software
  • 17. Summary Cloud Ready Development Framework For SaaS and Enterprise Software
  • 18. Contact Us Web : http://www.techcello.com Email: partners@techcello.com Twitter: @techcello Cloud Ready Development Framework For SaaS and Enterprise Software