How to use social media to increase community engagement

1. *
Improve ability to create communally beneficial relations and promote services
Through Social Media you can:
Connect with others and share information with the click of a button
Provide links to recommended resources
Show your community that you are listening to & care about their needs
Gain repeat business and entice new customers
78% of consumers trust testimonials that come from their peers
There are 1.4 billion Facebook users
98% of people between the ages of 18-24 use social media
250 million users access Facebook via their phones
70 billion shared pieces of contact every month on Facebook
190 million Tweets sent out every day
277 million LinkedIn users
AND…New users join these sites everyday!
Social media truly is a revolution in the way that the world
communicates.

2. *
A community collaboration team in Waupaca County
Vision: “to create a safe, just, equitable and healthy community”
Goals:
Hold offenders accountable
Maximize community awareness and safety, protection, and response
for victims
Ensure a victim centered response to violence and access to
community resources
Promote a collective position on awareness of domestic violence as a
community problem and a community responsibility to prevent
domestic violence
Ensure all communities, including underserved populations, affected
by domestic abuse have a voice and access to culturally appropriate
responses

3. *
Twitter, Facebook, Tumblr:
These accounts will promote awareness of our team vision
and goals throughout the community. This will provide us
with the opportunity to connect to community members.
LinkedIn:
Will connect us with other local professionals
Google Hangout:
For those who would like to attend the meeting, but can’t
make it in person. Will allow them to virtually attend the
meeting.

4. *
Generate more donations:
*Increased awareness will improve attendance at
the annual DV Rally Fundraiser=more donations
*Local businesses may potentially donate to CCRT
The best part about Social Media:
*IT’S FREE!
*Ads in the newspaper, flyers and billboards all
cost money to advertise-this will save money
on advertising/marketing

5. *
More community involvement—more connected with community members and
other area professionals
Potentially increase the number of stakeholders who attend meetings
Gain feedback about our process and ways to improve
Gain insight into what services community members want implemented in the
community
May be more accessible to younger community members who want to be
actively involved—this will create a platform to hear about what the younger
generation wants and how we can help them achieve that—this may encourage
young people to stay in community, which will help community to grow and
flourish
With the potential increase of stakeholders, any questions will be answered
quickly with key individuals present
Awareness of the CCRT team

6. *
More involvement from community at meetings, more
stakeholders joining round table discussion
Google analytics
Number of comments, texts and emails; clicks on links
provided
Positive comments or likes on Facebook
Connections made via LinkedIn
Number of those who take advantage of using the Google
Hangout to join meetings virtually