Using Social Media Wisely in a HealthCare SettingLee AaseMayo Clinic Center for Social MediaJuly 25, 2012
Tools Unfamiliar, Not Unfathomablehttp://leeaase.me/WhatIsTheInternetAnyway
Mayo Clinic Center for Social Media• Our Raison d’etre: The Mayo Clinic Center for  Social Media exists to improve health ...
Social Media Health Network• Membership group associated with Mayo Clinic  Center for Social Media• For organizations want...
A Sample of Network Members•   American Hospital Association•   Radboud University Nijmegen Medical Center•   Jamestown Ho...
About Lee Aase (@LeeAase)• B.S. Political Science• 14 years in politics and government at local,  state, national levels• ...
My First Blog Post - 7/30/06Lines from Lee
#4: Social media are the thirdmillennium’s definingcommunications trend
Gutenberg: Global Mass LiteracyZuckerberg: Global Mass Publishing
#7: Hand-wringing about meritsand dangers of social media isas productive as debatinggravity
As Uncle Ben would say...
Not that Uncle Ben. This Uncle Ben
Key Elements• All policies apply in social media, too  • Privacy  • Mutual Respect  • Computer use• Generally don’t “frien...
Medical Professionalism: Fundamentals• Professionalism reflects the compact between health  care professionals and patient...
A Balanced Approach to Professionalism• Avoiding faux pas is important but cannot be  the only standard for judging profes...
HIPAA applies to Pros, not patients• People are free to disclose their own PHI• They’ve been doing this on the Web for wel...
Professionalism and Social Media• Before you take the leap  • Develop/Review your organizational social media    policy gu...
#21: Technology makes thingspossible. People make thingshappen
Spontaneous Coronary Artery Dissection
As seen in the Wall Street Journal...
#22: Social Media are anessential part of a balancedcommunications diet
Transplant Implications, Applications• Transplant patients exceptionally motivated to    tell their stories•   Facebook op...
Upcoming Opportunities• Social Media Residency  • Sept. 25-26 in Scottsdale, Ariz.  • Oct. 15-16 in Rochester, Minn.  • No...
For Further Interaction:•   Google Lee Aase or SMUG U•   @LeeAase on Twitter•   aase.lee@mayo.edu•   http://socialmedia.ma...
Workplace Partnership for Life Presentation
Workplace Partnership for Life Presentation
Workplace Partnership for Life Presentation
Workplace Partnership for Life Presentation
Workplace Partnership for Life Presentation
Workplace Partnership for Life Presentation
Workplace Partnership for Life Presentation
Workplace Partnership for Life Presentation
Workplace Partnership for Life Presentation
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Workplace Partnership for Life Presentation

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Workplace Partnership for Life Presentation

  1. 1. Using Social Media Wisely in a HealthCare SettingLee AaseMayo Clinic Center for Social MediaJuly 25, 2012
  2. 2. Tools Unfamiliar, Not Unfathomablehttp://leeaase.me/WhatIsTheInternetAnyway
  3. 3. Mayo Clinic Center for Social Media• Our Raison d’etre: The Mayo Clinic Center for Social Media exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.• Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
  4. 4. Social Media Health Network• Membership group associated with Mayo Clinic Center for Social Media• For organizations wanting to use social media to promote health, fight disease and improve health care• Dues based on organization revenues• Industry members eligible to join, but not accepting industry grant funding• >120 member organizations
  5. 5. A Sample of Network Members• American Hospital Association• Radboud University Nijmegen Medical Center• Jamestown Hospital• National Cancer Institute• Vanderbilt University Medical Center• Encephalitis Global• See Full List at http://socialmedia.mayoclinic.org/ network/
  6. 6. About Lee Aase (@LeeAase)• B.S. Political Science• 14 years in politics and government at local, state, national levels• Mayo Clinic since April 2000 • Media relations consultant • Public Affairs Manager (2003-2010) • Director, Center for Social Media since July 2010
  7. 7. My First Blog Post - 7/30/06Lines from Lee
  8. 8. #4: Social media are the thirdmillennium’s definingcommunications trend
  9. 9. Gutenberg: Global Mass LiteracyZuckerberg: Global Mass Publishing
  10. 10. #7: Hand-wringing about meritsand dangers of social media isas productive as debatinggravity
  11. 11. As Uncle Ben would say...
  12. 12. Not that Uncle Ben. This Uncle Ben
  13. 13. Key Elements• All policies apply in social media, too • Privacy • Mutual Respect • Computer use• Generally don’t “friend” patients• Remember the “front page” rule
  14. 14. Medical Professionalism: Fundamentals• Professionalism reflects the compact between health care professionals and patients, their family members and society at large• It is an overarching concept that governs all aspects of our lives, including that which occurs online• Online behavior should seamlessly merge with professional behavior offline
  15. 15. A Balanced Approach to Professionalism• Avoiding faux pas is important but cannot be the only standard for judging professionalism in social media• Professionalism is more than the absence of unprofessional conduct• Professionals have a moral obligation to use available tools effectively on behalf of those they serve
  16. 16. HIPAA applies to Pros, not patients• People are free to disclose their own PHI• They’ve been doing this on the Web for well over a decade• Professionals should help people understand possible ramifications of disclosure, but• Privacy, WHILE EXTREMELY IMPORTANT, is not the ultimate value for many• Get standard media release waivers when you publish PHI
  17. 17. Professionalism and Social Media• Before you take the leap • Develop/Review your organizational social media policy guide • Define your opportunity and operational goals • Remember you represent your organization as well as yourself • Know and review your privacy settings
  18. 18. #21: Technology makes thingspossible. People make thingshappen
  19. 19. Spontaneous Coronary Artery Dissection
  20. 20. As seen in the Wall Street Journal...
  21. 21. #22: Social Media are anessential part of a balancedcommunications diet
  22. 22. Transplant Implications, Applications• Transplant patients exceptionally motivated to tell their stories• Facebook opportunity is huge• Use all levels of the SMUG Pyramid• Share best practices and learn from others• See Transplant-related posts on SMUG
  23. 23. Upcoming Opportunities• Social Media Residency • Sept. 25-26 in Scottsdale, Ariz. • Oct. 15-16 in Rochester, Minn. • Nov. 29-30 in Jacksonville, Fla.• Social Media Week at Mayo Clinic Oct. 15-19 • Abstract Contest for Scholarships • Network membership includes credits for discounted or free registration
  24. 24. For Further Interaction:• Google Lee Aase or SMUG U• @LeeAase on Twitter• aase.lee@mayo.edu• http://socialmedia.mayoclinic.org

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