8. Roasted coffee, at a certain
point, has reached this parity
where we’re getting coffee from
the same importers, so a lot of
us are roasting very similarly.
It really comes down to which
lifestyle brand you want to
purchase or which local brand
you want to represent.
“
Brian Jones, Creative Director AKA Coffee
25. We consume experiences
directly with other people.
And after they’re gone,
they’re part of the stories
that we tell to one another.”
Dr. Thomas Gilovich, Cornell University Psychology Professor
“
94. Bonus points for a unique online
shop organized around specific
flavor notes rather than country,
helping drinkers dial in something
that fits their personal taste.
THRILLIST
“
95. PHOTO
A couple years ago, we were designing a new website for a coffee roaster. The main requirements of the job primarily
had to do with how the site should look and feel on the front end. We still asked to check in with the fulfillment team
and noticed that they were taking all orders for the day and manually calculating how much coffee to roast. It was a
pretty laborious process.
We suggested building in a roast report that would tally up the orders and print out a total that needed to be roasted.
This was a fairly simple solution, but also made the team work much more efficiently. You better believe that,
regardless of how beautiful the website was on the front, it was considered a success in the packaging room. And
that positivity permeates throughout the organization.
125. People think it’s this veneer –
that the designers are handed
this box and told:
“Make it look good!”
That’s not what we think design is.
It’s not just what it looks like
and feels like.
Design is how it works.
STEVE JOBS
“
132. In the beginner’s
mind there are many
possibilities, in the
expert’s minds there
are few.
Shunryu Suzuki
“
Photo courtesy of San Francisco Zen Center