Sybms sem 4

1. Jyostna Jain

2.  Advertising – Features, Role of Advertising in IMC, Advantages and Disadvantages, Types of
Advertising, Types of Media used for advertising.
Sales promotion – Scope, role of Sales Promotion as IMC tool, Reasons for the growth,
Advantages and Disadvantages, Types of Sales Promotion, objectives of consumer and trade
promotion, strategies of consumer promotion and trade promotion, sales promotion campaign,
evaluation of Sales Promotion campaign.

3. Advertisements are messages paid for by those
who send them and are intended to inform or
influence people who receive them

4. Paid form:Advertising is always a paid form of communication and hence commercial in nature.
Thus, advertising can clarify be distinguished from publicity which is not paid for by the sponsor.
Non-personal presentation:Advertising is a non-personal presentation. Whatever the form of
presentation, advertising is always directed to a mass audience rather than to any individual. At
time:, e advertising message may give the impression of a personal appeal. However, all the
sensations are non-personal in nature.
Speedy and Mass Communication:Advertising is a speedy medium of communication. Besides
being speedy, its operational area is very vast. In other words, it reaches millions of people
simultaneously.
Identified Sponsor:Another feature of advertising is that its sponsor can be identified. Whenever
we come across an advertisement, its sponsor is easily recognized. Obviously, its sponsor can be
either the seller or the producer of that product or service. If due to some reason it is difficult to
identify the sponsor, then that information cannot be called advertising. It will be called propaganda
or publicity.

5. Face competition
effectively
Helps to build
goodwill
Acts as a support
system for
salesman
Customer
awareness
Eliminates need
for middlemen
Introduction of
new products

8. Under this method message is sent to the prospective buyers by post. Circular
letters,folders,calenders,boooklets,catalogues are sent under this type of advertising

9. Newspapers and Magazines
Advantages Disadvantages
Wide circulation Not suitable for illiterate people
Less expensive Secrecy cannot be maintained
Helpful in introduction of new product Have shorter life
Suitable for all types of goods
High degree of flexibility

14. Analysis
according to
past data
Post Testing
Collecting
data and
reviewed.
Concurrent
Testing
Techniques
and
Conditions
of Schemes
Pre-Testing