Social media marketing and Asia
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Presentation and discussion at a Portland State University's Masters in International Management class on August 4, 2009.
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Social media marketing and Asia
- 1. Social media mania. Justin Yuen
- 13. Worldwide Internet users !
- 15. Top 25 for digital opportunity The “Digital Opportunity Index” (DOI) is a matrix that rates countries based upon principles such as easy access to information and communication technology (ICT), the affordability of ICT relative to household income, the extent to which every home in the country is equipped with ICT equipment, accessibility to mobile ICT equipment and assumes complete broadband penetration within the country. Because this matrix comprises a “perfect” digital opportunity, the DOI is used as an ideal to gauge and measure individual countries worldwide in relation to its ICT endeavor. As measured by the International Telecommunications Union, the ten economies with the best digital opportunity at the end of 2007 are South Korea, Japan, Denmark, Iceland, Singapore, Netherlands, Taiwan, Hong Kong, Sweden and the United Kingdom (ITU, 2007).
- 16. !
- 20. What are your experiences with social media marketing?
- 21. What are your thoughts on social media marketing in Asia based on your trips and studies?
- 22. justin@fmyi.com