STARTING A
NATURAL STEP
COMPANY
PRODUCT


PROCESS


PROFIT
Trends
           Examples
PRODUCT
           fmyi story
          Resources
TRENDS

Clean tech
11% of total US venture capital market
E2: Ahead of medical device, telecom, and semiconductor; behind ...
LOCAL ECONOMIC CLUSTERS


Energy


Green building


Food


Sports/fashion


                 f my i
                      ...
THE FMYI JOURNEY

Past
Sustainability collaboration
Reduce paper usage and travel

Present
Sustainability content
Ads from...
LOCAL RESOURCES

Energy
PortlandOnline.com/OSD


Green building
PortlandOnline.com/OSD
EarthAdvantage.com


Food
FIC.Orego...
Trends
           Examples
PROCESS
           fmyi story
          Resources
Efficiency
 Execution
  Process
    Focus
Discipline
Innovation
TRENDS

Talent
97% would take less $ at a CSR leader
Stanford: Study of 800 MBAs from 11 leading North American and Europe...
LOCAL EXAMPLES


Climate


Transportation


Procurement


Technology
THE FMYI STORY

Past
Articles of Incorporation
Tech, commuting, recycling, procurement

Present
Employees, reviews
Climate...
LOCAL RESOURCES

Training & education
ORTNS.org
pdx.edu/sustainability
RecycleAtWork.org
BestBusinessCenter.org
GreenForAl...
Trends
PROFITS    fmyi story
          Resources
TRENDS

Consumers
63 million Americans buy sustainable
LOHAS: $227 billion total market



Brand marketing
2/3 would switc...
THE FMYI STORY

Past
Articles in the media
Marketing

Present
Client base
Networking

Future
Building a human energy movem...
LOCAL RESOURCES

Networking
ORTNS.org
Greendrinks.org


Marketing
MarketShiftStrategies.com
MetGroup.com
Carlson-Communica...
Social networking   Taking action
facebook                basecamp
linkedin                salesforce
myspace             ...
Social networking
        +           =
  Taking action
OUR COMMUNITY
ORGANIZATIONS WE’VE WORKED WITH
YOUR GREEN ONLINE OFFICE.
  SUSTAINABILITY                                           PEOPLE                               ...
Powered by human energy.®




FMYI [FOR MY INNOVATION]    |   VISIT FMYI.COM   |   CALL 888.FMYI.COM   |   EMAIL US AT INN...
Starting A Natural Step Business
Starting A Natural Step Business
Starting A Natural Step Business
Starting A Natural Step Business
Starting A Natural Step Business
Starting A Natural Step Business
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Starting A Natural Step Business

  1. 1. STARTING A NATURAL STEP COMPANY
  2. 2. PRODUCT PROCESS PROFIT
  3. 3. Trends Examples PRODUCT fmyi story Resources
  4. 4. TRENDS Clean tech 11% of total US venture capital market E2: Ahead of medical device, telecom, and semiconductor; behind biotech and software Green building 40 of the world’s largest cities (C40cities.org) Adopted energy efficiency, CO2 emissions, and green building guidelines/policies Food World organic market growing 20% a year Organic Monitor: Global sales grew from $23 billion in 2002 to $40 billion in 2006 Sportswear and fashion Sales for organic cottton products up 85% Organic Exchange: Global retail sales at $1.1 billion in 2006, up from $583 million in 2005
  5. 5. LOCAL ECONOMIC CLUSTERS Energy Green building Food Sports/fashion f my i ® Technology
  6. 6. THE FMYI JOURNEY Past Sustainability collaboration Reduce paper usage and travel Present Sustainability content Ads from organizations with sustainability info Future Sustainability features to track commuting Climate change mitigation features
  7. 7. LOCAL RESOURCES Energy PortlandOnline.com/OSD Green building PortlandOnline.com/OSD EarthAdvantage.com Food FIC.OregonState.edu PortlandOnline.com/OSD Sports and recreation BikePortland.org Services SustainabilityProfessionals.org
  8. 8. Trends Examples PROCESS fmyi story Resources
  9. 9. Efficiency Execution Process Focus Discipline
  10. 10. Innovation
  11. 11. TRENDS Talent 97% would take less $ at a CSR leader Stanford: Study of 800 MBAs from 11 leading North American and European schools Retention Costco turnover rate is half the industry’s WSJ: Good benefits lead to 24% turnover rate compared to 50% for the industry Efficiency 73% named cost savings as primary driver Pricewaterhouse: Survey of US companies about main driver for sustainability investments Small business 73% investing more in energy-saving NSBA: 76% said cutting energy costs will boost profits; reporting 20-30% savings (CSME)
  12. 12. LOCAL EXAMPLES Climate Transportation Procurement Technology
  13. 13. THE FMYI STORY Past Articles of Incorporation Tech, commuting, recycling, procurement Present Employees, reviews Climate, servers Future Air travel Community engagement/investment
  14. 14. LOCAL RESOURCES Training & education ORTNS.org pdx.edu/sustainability RecycleAtWork.org BestBusinessCenter.org GreenForAll.org Consulting ORTNS.org AxisPerformance.com ZeroWaste.org Media SustainableIndustries.com Greenbiz.com
  15. 15. Trends PROFITS fmyi story Resources
  16. 16. TRENDS Consumers 63 million Americans buy sustainable LOHAS: $227 billion total market Brand marketing 2/3 would switch to a more sustainable brand Cone Roper: If all else is equal, 2/3 would switch B2B 400 CEOs from Wal-Mart’s largest vendors Wal-Mart Live Better Sustainability Summit: Pressure on their vendors
  17. 17. THE FMYI STORY Past Articles in the media Marketing Present Client base Networking Future Building a human energy movement
  18. 18. LOCAL RESOURCES Networking ORTNS.org Greendrinks.org Marketing MarketShiftStrategies.com MetGroup.com Carlson-Communications.com Media SustainableIndustries.com PortlandTribune.com EcoMetro.com
  19. 19. Social networking Taking action facebook basecamp linkedin salesforce myspace sharepoint twitter google docs multiply webex yelp clearspace ning sonaar
  20. 20. Social networking + = Taking action
  21. 21. OUR COMMUNITY
  22. 22. ORGANIZATIONS WE’VE WORKED WITH
  23. 23. YOUR GREEN ONLINE OFFICE. SUSTAINABILITY PEOPLE PLANET PROFIT The key piece to a Enables telecommuting Empowers your team with Saves money on printing sustainability commitment by providing your team templates and content and shipping is having a green online with an easy-to-use, built in for growing your office like fmyi. organized place for all sustainability initiative Saves money when information people telecommute and Why? It serves as a Promotes digital avoid time lost when platform to grow your Creates community collaboration, leaving a commuting team’s sustainability around your content, smaller environmental initiative, minimizes your bringing together a team footprint Saves money when environmental footprint, across an office or around people are up to date on and generates profits the world Reduces ink, toner, and the site and flying is through eco-effciency paper usage reduced for catch up efforts and fmyi’s Reduces stress by meetings keeping everything Encourages sustainable workflow features. commuting through a Generates profits through organized and up to date Think about the hours in one place tracker embedded into fmyi’s workflow features each day your team each site (efficient project spends sharing Connects people with management, institutional fmyi’s partnerships for fmyi purchases renewable knowledge base, sales information. Having them energy credits for your collaborating on fmyi’s sustainability including tracking, etc) so conferences, car sharing computer energy usage opportunities don’t slip green online office is the while on the site perfect way to emphasize options, and more through the cracks your commitment to sustainability. fmyi’s corporate commitment. Sustainability has been a part of who we are from the beginning and is written into our Articles of Incorporation. Our goal is to minimize our environmental footprint, and maximize our societal impact. We realize that sustainability is a marathon, not a sprint, and is an eternal learning process. Employees are encouraged to commute sustainably. We offer discounts on carsharing through Zipcar, access to bikes, flexible telecommuting options, and encourage use of public transportation to meetings on TriMet. We're a Recycle at Work partner. We utilize paperless collaboration on fmyi, computers rated at least a silver through EPEAT, business cards from Pinball Publishing, and office products from Green Home. Sustainability is also part of the criteria we use when evaluating vendors. Every employee goes through Natural Step training and can take advantage of volunteer opportunities. We’re using our business as a platform to raise awareness about sustainability. It's how we empower teams to make a difference. FMYI [FOR MY INNOVATION] | VISIT FMYI.COM | CALL 888.FMYI.COM | EMAIL US AT INNOVATE@FMYI.COM
  24. 24. Powered by human energy.® FMYI [FOR MY INNOVATION] | VISIT FMYI.COM | CALL 888.FMYI.COM | EMAIL US AT INNOVATE@FMYI.COM

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