Capstone Project by Justin Farrow for Patel College of Global Sustainability Lowering the environmental impact of a Nomadic Theatre Production by going paperless while integrating a feedback component to expand reach and measure impact Built in Slides: version here: https://docs.google.com/presentation/d/1VPAtQtmHEkpZmn-_9CH7ADoMIGrXALnfr1Cpg2cWDLg/edit#slide=id.g35f391192_00

1. IamJustinFarrow
Hello! We’re going to talk a bit about
A unique internship with a nomadic theatre
group travelling by boat to areas most
threatened by climate change to deliver a
message from the future about the future of
humanity. For this project, I helped the
company go paperless while tapping into hidden
values which can be achieved by becoming
more sustainable.

2. Nomadic Theatre and Going Paperless in
the Age of Climate Chaos
Justin Farrow
Patel College of Global
Sustainability
Academic Capstone
Experience Presentation
Lowering the environmental impact of a
Nomadic Theatre Production by going
paperless while integrating a feedback
component to expand reach and measure
impact

3. Amara Zee
Caravan Stage Company
1970Caravan Stage Company
2017

4. What is Nomadic Tempest?
A travelling Tale of a Drowned Planet
performed by Caravan Stage Company
atop of Amara Zee, a 100’ wooden ship.
Story involves Monarch Butterflies
refugee migrations and threat of climate
change due to fossil fuel consumption

6. 2017 UNWTO Year for Sustainable
Development
The most important aspect of Nomadic Tempest is
the messaging embedded throughout the
performance. Climate Change and associated
migrations of animals and insects is the product of
human action.

7. Captain Paul Kirby
Caravan Stage Company
Interview by Dr. T.H Culhane

8. Tour Locations
Journey Start
Journey End

9. Nautical Miles
Travelled
St. Pete to New
Orleans
413.53
Nautical Miles
New Orleans to
Beaumont, TX
211.18
Nautical Miles
Beaumont to Gibsons,
BC
1,767.06
Nautical Miles
Gibsons BC to
Vancouver BC
16.92
Nautical Miles
Vancouver to Victoria
52.26 Nautical
Miles
Total Miles
Travelled
2460.95

10. Tour Numbers
Total Booked
Shows
51
Shows
Cancelled
13
Coastal Cities 6
Shows
Performed
38
Total Audience 7000+

11. ✘ The Unexpected
✘ Performances Cancelled due to “Climate Change Weather”
✘ Biodigester donated by Solar Cities did not fit (scaling at later date)
✘ Delays in Arrivals and Departures due to weather

12. Goal One
Helping Caravan Stage Company become more
sustainable by eliminating paper from tour

13. Playbill Script

14. Butterfly Response Website
This is where you can find all
paperless deliverables and
feedback component
butterflyresponse.com
Place your screenshot here

15. Savings for Environment
7000 Audience Participants
1 Story Script Each (25 Pages)
1 Playbill or Flyer each (2 pages)
= 189,000 sheets eliminated (approx)
+ Flyers posted in each location
+ Promotional Cards
____________________________
Approximated 200,000 Sheets Eliminated
Approximated $9600 Saved over 6 Locations

16. 1 tree= 10k sheets
Approx 20 trees saved
Savings for Environment
Reduction of Waste in Coastal
Areas Visited

17. 200,000
Sheets of Printed Paper Saved by creating digital versions of
Playbill and Script for Nomadic Tempest and approximately $9600
saved by the company over duration of Project

18. Hidden Opportunities By Going Paperless
Created
& Embed
Digital
Versions
Audience
finds
Script
and
Playbill
Audience
Leaves
Feedback
about
Performance

19. Goal Two
Attempt to measure the effectiveness of the
Climate Change Messaging in Nomadic Tempest
towards inspiring behavioral change

20. Communication Lifecycle Before Project
Performance
and
Audience
Attendance
Arrival of
Amara Zee
Audience
goes home
Problem: No way to measure engagement

21. An Experiment in Measuring Audience Perceptions
Receive Feedback After
Show
Audience Members submit
feedback answering questions
related to previously held
beliefs, feelings about show
and commitment to altered
behavior
Measure and Quantify
Feedback
Analyze quantified feedback in
order to attempt to recognize
patterns of perception post-
performance. View
communication lifecycle as a
system in which changes to
system can be tracked
Butterfly Effect in Action
Small changes in initial
conditions can produce
large effects elsewhere in
the system. Extending
lifecycle by providing way
to submit feedback and
share the performance

22. Feedback,
Share, Act
Locally
Communication Lifecycle After Adding Feedback Component
to Digital Flyer Website
Performance
and
Audience
Attendance
Arrival of
Amara Zee
Audience
goes home
Solved: Feedback component extends lifecycle of message

23. Communication Life Cycle Extended
Presenting New Opportunities for Company

24. Analytics for Feedback

26. Feedback May Not Represent Entire
Audience due to Number of
Responders
Although I reached my goal for obtaining
over 100 responses, I had no way to
anticipate attendance numbers. My
survey sample captured roughly 3% of
audience.
Reason for Making Goal Two Report Separate
Complexity of Analysis Beyond Scope
of this version of the Project
Philosophically, the analysis of this
feedback is quite complex and although
the survey yielded numbers less than
what is needed for science the proces
could be duplicated in further projects

27. Place your screenshot here
Appendix to Paper
On this site, you can
view the entire Nomadic
Tempest Production,
Papers, Presentations
and Links to relevant
project information
LINK: https://goo.gl/yzLtYV

28. The Planet
Needs Your
Voice

29. More Sustainable Measures for Near Future

30. Plans to Incorporate Biodigestor
● Coming Soon (wasn’t scalable during this tour
● Plans to install Biodigester on Amara Zee
● Plastic Recycling Processor/Manufacturer: Customer

31. Key Findings and Conclusions
Love Not Loss
When expressing messages of
sustainability, those not yet
converted respond better to
hope over loss
Feedback is Necessary
Every message of sustainability
should have a feedback
mechanism for harnessing
reactions from audience
Messaging Requires Follow-
Up
Following up on reactions to
your message is a terrific way
to remind an audience of why
the message is important
Converted Appreciate It
Those already on board with a
message show true
appreciation for efforts to
amplify its reach
Complex Topics Difficult to
Convey
Topics like climate change seem
chaotic to those unfamiliar with the
science. Can be difficult to convey
in simple terms
Effective Messages are
Sharable
Extending the end life of a
message by providing means of
sharing and feedback can
amplify the awareness and
action

32. Thank you➔ Cool Extras I made
for the Project

33. A Short Intro to the Project
➔ Acknowledgements
➔ Further Readings
➔ Links to Appendix

34. Acknowledgements
Special thanks to Dr. David Randle of Patel College of
Global Sustainability, Captain Paul Kirby and Nans Kirby of
Caravan Stage Company, UNWTO, OPEN Community
Forum and St. Pete Eco-village.

35. Further Exploration
Project Appendix with Papers, Presentations and Entire
Nomadic Tempest Performance
https://goo.gl/LHCSFi
Butterfly Response Website with Feedback Form
butterflyresponse.com