Epic Content Marketing Resolutions - Denmark 2014
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Joe Pulizzi's keynote presentation at the Content Marketing 2014 event in Copenhagen, Denmark. Presentation covers the history of content marketing, content marketing research in the UK, and 10 resolutions on what do to with your content marketing strategy in 2014.
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Epic Content Marketing Resolutions - Denmark 2014
- 2. @JoePulizzi Today • A bit of history… • A bit of research… • Tangible Steps to Take with Your Content Marketing for 2014 2
- 3. @JoePulizzi The ONE Key to a Successful Presentation? 3
- 4. @JoePulizzi 4 Image courtesy of Pooky Poetry
- 10. @JoePulizzi 10
- 11. @JoePulizzi HOMEWORK The Most Famous Content Marketing Strategy In the World! 11
- 12. @JoePulizzi 12
- 13. @JoePulizzi 13
- 16. @JoePulizzi Just 42% believe their content marketing is effective
- 17. @JoePulizzi How Many of You Have a Documented Content Marketing Strategy? 17
- 19. @JoePulizzi Fill a Need & Find Your Why 19
- 20. @JoePulizzi 20
- 21. @JoePulizzi 21
- 22. @JoePulizzi 22
- 23. @JoePulizzi 23
- 24. @JoePulizzi 24
- 25. @JoePulizzi 25
- 26. @JoePulizzi 26
- 27. @JoePulizzi 27
- 28. @JoePulizzi Social Media Search Engine Optimization INDIUM CONTENT Lead Generation 28
- 29. @JoePulizzi Create a Content Marketing Mission 29
- 31. Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. @JoePulizzi 31
- 32. Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. 2. 3. @JoePulizzi Core Target Audience What Will Be Delivered The Outcome for the Audience 32
- 33. @JoePulizzi Publicly Answer Your Customers’ Questions 33
- 34. @JoePulizzi Marcus Sheridan CEO, River Pools & Spas
- 35. @JoePulizzi 2007 • $4.5 million in Sales • $250,000 advertising spend
- 36. 2007 @JoePulizzi • $4.5 million in Sales • $250,000 advertising spend 2011 • Sold more fiberglass swimming pools than any other pool retailer in North America. • $40,000 in advertising spend • Won 15% more bids • Cut sales cycle in half.
- 37. @JoePulizzi
- 38. @JoePulizzi 75,000 visits per month
- 39. @JoePulizzi Yep, David vs. Goliath is Real
- 40. @JoePulizzi
- 41. @JoePulizzi
- 42. @JoePulizzi 1 Post over 3 years = 50,000 visitors = 4,000 subscribers = $84,000.00
- 43. @JoePulizzi Subscribers: Build It or Buy It 43
- 44. @JoePulizzi 44
- 45. @JoePulizzi 45
- 46. @JoePulizzi 46
- 47. @JoePulizzi What’s the difference between those who subscribe to my content and those that don’t?
- 49. @JoePulizzi 49
- 50. @JoePulizzi 50
- 51. @JoePulizzi HOMEWORK: Active Online Community of Subscribers in Your Niche 51
- 52. @JoePulizzi Image courtesy of thefutureorganization.com
- 54. @JoePulizzi 54
- 55. @JoePulizzi The Social Media 4-1-1 Plan 55
- 57. @JoePulizzi 57
- 58. @JoePulizzi 58
- 59. @JoePulizzi 59
- 60. @JoePulizzi 60
- 62. @JoePulizzi 62
- 63. @JoePulizzi 63
- 64. @JoePulizzi 64
- 65. @JoePulizzi Return on Objective • Is the content driving sales? • Is the content saving costs? • Is the content making our customers happier, thus helping with retention? 65
- 66. @JoePulizzi 1. Watch Content 2020 2. Create a Content Marketing Mission Statement 3. Create a Subscription Strategy 4. Leverage SlideShare 5. Start Partnering with Influencers 6. Use Social Media 4-1-1 7. Know the Business Objective 8. Consider Buying a Small Media Company 9. Answer Your Customers’ Questions Publicly 10. Tell a Different Story!
- 67. @JoePulizzi 67
- 68. @JoePulizzi Joe Pulizzi joe@contentinstitute.com • @JoePulizzi on Twitter
Editor's Notes
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.