A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team. Notre équipe de planning stratégique réuni tous les mois le meilleure des marques … Juillet 2018

1. FOOD FOR THOUGHT #7
A monthly “what’s hot” zoom,
carefully analyzed and selected by our strategic planning
team

2. SUMMARY

3. BRAND marketing communication / social media
TREND socio-cultural change
INNOVATION ideation / creativity
SHOPPER & RETAIL EXPERIENCE consumer / e-
consumer
INDUSTRIES FMCG / health / mobility/ luxury/ services
MUST SEE culture / events
FUN

4. BRAND

5. THE TASTE OF COLORS
To promote its "Essentiel" own brand range of products,
which are free from artificial colors, preservatives and
additives, Intermarché made a video in which it conducts
a taste test experiment. In the film, a group people test
different colored yogurts, then different popsicles and
asked to guess the flavor.
They come up with all sorts of interesting suggestions -
orange, mint, strawberry and more - but it's eventually
revealed that all the yogurts were vanilla and all the
popsicles were lemon. The ad then goes on to point out
that, when we see what a simple food colorant does to
our brain.
Read: https://lareclame.fr/romance-intermarche-legoutdescouleurs-
202192

7. TRENDS

8. SHOW IT TO THE WORLD
US Start-up shaving brand Billie is putting female body
hair at the center of its latest campaign.
In a backlash against traditional razor advertisements
that feature smooth, airbrushed legs and armpits, the
brand debuted a short film featuring women embracing
their body hair, choosing to shave or style it however
they wish. ‘The company has also launched a microsite to
to crowdsource photos from women of their body hair,
with plans to donate free images to the stock photo
site Unplashed has part of its normalisation campaign.
Read: https://www.thefuturelaboratory.com/blog/29-06-18-weekly-
debrief-0-0

11. CareOS
CareOS's is a smart mirror with facial recognition, 4D
imaging and touchless interaction that is designed to
help you with your beauty regimen.
CareOS's connected bathroom box syncs a number of
smart devices into a single mirror, letting users control
their showers, toothbrushes and beauty regimens from
the same display.
For example: A smart toothbrush by Kolibree would keep
track of how well you've brushed your teeth, and send
that data to the mirror for display. Next time you miss
those back molars, you and your mirror will know.
The system saves and protects personal data on a private
private network. The first units will be available to ship
this fall.
Read: article Usbek & Rica n°23

13. SHOPPER &

14. NIKE LAUNCH
ITS CONVENIENCE STORE
Nike has been pioneering the new face of IRL retail, and
the athletic retailer’s recently opened Nike by Melrose
store is no exception: Described as a “neighborhood
digital service hub,” the store is built on data and driven
by digital, embodying the Nike Live concept in subtle
and effective ways.
This concept store was built by and for the people of
L.A.’s Melrose neighborhood, catering to their lifestyles
and tastes, as well as its mission to synthesize the best of
of digital and physical, implementing connected options
like at-home reserve for in-store trial and even boasting
an expert-staffed Sneaker Bar.
Read: http://www.influencia.net/fr/actualites/media-
com,audace,convenience-store-botte-secrete-
distributeurs,8609.html

15. INDUSTRIES

17. CLIMATE-POSITIVE FOOD
During the Sustainable Brands conference in Vancouver,
on June 5th, MAX officially launches their climate-
positive burgers and as of June 14th, every single bite of
a MAX burger will actually help fight climate change.
With the climate-positive burgers, MAX removes some of
the carbon dioxide that has already been emitted into
atmosphere. They do this by planting trees which absorb
more carbon from the atmosphere than their products’
total emissions. The net results are positive.
“We’ve realized that the best thing we can do to reduce
our emissions is to make sure that our green burgers
taste at least as good as our meat burgers
Read: https://www.fastcompany.com/40581541/if-youre-going-to-
eat-meat-try-this-carbon-positive-burger
#ECO-RESPONSABILITY

18. +HEATH

19. AN AI DESIDES
YOUR SKINCARE ROUTINE
Identité is a subscription service that combines "big data"
like climate and style trends with a user's personal data
— such as their schedule, diet and travel plans — to
come up with highly tailored packages of skincare and
beauty products.
The intelligent cosmetics concept would operate via an
app, automatically sending users a package of everything
everything they need for the week ahead.
Each day's products would come as a sheet of
biodegradable single-use modules ranging from factor
sunscreen and BB cream to anti-pollution serum and
omega-3 supplements.
Read: https://www.dezeen.com/2018/06/25/seymourpowells-
ai-skincare-cosmetics-concept-design/

20. +MOBILITY

21. FLYING NEST
AccorHotels has launched Flying Nest, temporary
accommodation using shipping containers.
It has the potential to provide customers with a unique
hospitality experience during events as well as to meet
accommodation needs when brick and mortar hotels find
themselves about to approach a saturation point.
The key benefits of the flying nest are obviously that as a
mobile and flexible accommodation concept, it provides
hotels with an enhanced degree of quick and easy
transportation for the modules that it consists of.
Read: http://www.ladn.eu/nouveaux-usages/signaux-faibles/le-
designer-ora-ito-imagine-lhotel-ephemere-qui-vient-a-vous/

22. +LUXURY

23. BURNBERRY
Few weeks ago, Burberry’s annual report revealed $38
million worth of stock was sent to be incinerated last
year. The news has left investors and consumers
outraged.
Unsurprisingly, the news of Burberry's expensive
barbeques has sparked an uproar on social media, with
users condemning the brand for its wastefulness and
poor ethics using the caption #burnberry
Unfortunately it is a common practice in the luxury
industry: fashion firms, including Burberry, destroy
unwanted items to prevent them being stolen or sold
cheaply.
This controversy might encourage brand luxury to
change their behavior for the next year…
Read:
http://www.strategies.fr/actualites/marques/4015978W/burberry-
brule-pour-plus-de-30-millions-d-euros-de-produits.html

26. MAPPING
THE WORL’D PODCAST
Podmap is a map that gives you the opportunity to
discover podcast created near you and where your
favorite podcast are created.
The map: https://podmap.org/

28. OUT OF OFFICE
Summer is coming and holiday departures are increasing,
increasing, along with a batch of automatic mail replies
emphasizing one another’s destinations and durations…
enough to enrage all those who aren’t paddling in the
sea…
So, to ensure your colleagues forgive you when you
return from Ibiza, the Bahamas or the Maldives, help
them forget the neon lights and the sweltering heat
thanks to the first automatic gourmand and tasty email
response imagined by Buzzman for BURGER KING®
Belgium!
To create your extended absence message, go to
whopperooo.burgerking.be, enter your destination, the
duration of your holiday and a description. A gift voucher
will be generated automatically. All you then have to do
copy / paste the content of your message into your
automatic response settings and insert the voucher.
Send your “out of office” email: whopperooo.burgerking.be

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