Retro Fitness is a fast-growing fitness franchise founded in 2004 that focuses on providing an affordable yet unique exercise experience through its 1980s retro theme. It has expanded across the East Coast through its franchise model and now has over 450 clubs nationwide. Retro Fitness differentiates itself from competitors by offering low membership fees starting at $19.99 per month, various cardio and strength equipment with personal TVs, classes, a juice bar, and childcare services, all within its retro-themed environment aimed at creating a fun family experience. It utilizes various technologies including a database management system, kiosks, security systems, and mobile apps to efficiently operate its business and locations.

1. Group 1
Frank, Shena, Eddie, Nick

2. Frank

3.  Eric Casaburi- owner and founder
 converted from powerhouse gym
 Began as a franchise in 2004
 Within one year opened 60 Clubs
 Since being founded has expanded across the east
coast
 Quantity of Clubs has increased to become fastest
growing franchise in the industry projected 450
clubs open nation wide by 2012

4. What We Are?
Retro Fitness is an 80's themed fitness club
geared towards the most pleasant and family oriented
gym experience possible
 Aimed to be a low cost leader in the gym industry
 Advertises a "SuperCrazyLow” enrollment Fee.

6. Nick

7. What We Do
"More fitness, less money, by providing an exciting
and inviting environment for exercising, fitting to
any fitness enthusiast’s budget".
Mission Statement
What’s offered at Retro?
•50 – 60 pieces of cardio equipment equipped with
personal LCD TVs
•Retro Movie Theater
•Circuit Training
•Juice Bar
•Locker Rooms

8. The Fitness Industry
 High demand, fast growing industry
 Rising rates of obesity, people turning to exercise?
 The fitness industry: Worth $15.9 Billion
 25%-50% health membership growth rate in 2010

9. The Retro Fitness Franchise
 A complete turnkey Business System
 An innovative , comfortable, and unique experience
 We make exercise affordable for all

10. We have over 70 locations in NJ alone !
Although hours at each location vary, most
facilities are open from 4 a.m. to midnight
Mondays through Fridays, and up to 6 and 7
p.m. on Saturdays and Sundays.
Our fitness centers span from 12,000 to
16,000 square feet.

11. Shena

12. Our Business Strategy
 Retro Fitness uses the differentiation approach to
achieve our business strategy.
This means our company focuses on gaining a
competitive advantage by providing a unique services
that other companies do not offer.

13. Our Differentiation
Strategy
 $19.99/mo. membership fees
 Variety of equipment
 Availability of personal trainers
 On site ATM
80s pop-culture theme
 Each cardio machines has it’s individual LCD TV monitor
 “Retro Theatre”
 Retro Blends Juice Bar on site
 Childcare is available twice a day, @ $3 per child, per visit
 $2 per visit packages available for 50 visits
Our business initiative is bottom line.
With this initiative, we focus on improving the resources we already offer
our customers.

14. How Our Database Improves
Efficiency
Our network services are provided by a company
named ABC Financial in which we use the primary
software Data Trak. With this software, we are able to
manage many aspects of our business including:
 The viewing and updating of member information at
anytime, from any location.
 member check in,
 appointment scheduling,
 point of sale transactions.

15. Member Check In
Point of Sale

16. Appointment
Scheduling

17. Eddie

18. Technological Components
ABC Financial
Self Service Kiosk
Data Trak for Desktops
Door Access Security
Credit/Debit Card Processing
E-Commerce
Equipment Lease & Purchase
Data Management Security

19. Self Service Kiosk
Schedule classes, view upcoming appointments,
update account information, and make
payments.

20. More Technological Components
Door Access Security
Control member admittance to your facility using a custom
interface.

21. Credit/Debit Card Processing

23. The Data Base

24. Conclusion
What makes Retro Fitness one of the biggest and fastest
growing fitness franchise in the east cost.
Differentiation Strategy
 Affordable Membership
 80's atmosphere
 Retro Theater
 Smoothie Bar
 Amazing customer
service
Technology
 Hi-Tech Equipments
 24 hour phone customer
service
 Customer information
security systems.


26. THE END