Title ABC/123 Version X 1 Marketing Plan Outline and Timeline MKT/571 Version 10 1Marketing Plan Outline and Timeline Marketing Plan You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section. There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders. Marketing Plan Outline Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only. · Executive Summary: · Strategic Objectives · Products or Services · Resources Needed · Projected Outcomes · Situational Analysis: · Vision, Mission, Strategic objectives, Values · Internal Analysis · Strengths/Weaknesses · Capability/Capacity · Competitor’s Strengths/Weaknesses · Technological Competency · Product or Service Analysis · Market Segments · Research · Primary Research · Secondary Research · Consumer Analysis · Customer Profile · Continuous Consumer Monitoring & Research · Environmental Scanning · Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces · Current Opportunities · Potential Future Opportunities · Current Threats · Potential Future Threat · Target Market(s): · Demographics · Psychographics · Ethical Issues · Legal Issues · Social Issues · Product, Place/Distribution, Promotion, and Price Strategies: · Product Descriptions and Product/Service Mix Strategies · Product/Service Determinants · Creating a Brand Image · Maintaining Brand Image · Branding Concerns · Distribution Strategies · Channels, Mass, Selective, Exclusive · Promotion/Integrated Marketing Communication · Advertising Strategy/Objectives · Push and Pull · Media Strategy · Advertising Execution · Sales Promotion · Direct Marketing · Public Relations/Strategies · Positioning · Dynamic/Static Pricing Strategies Marketing Plan Timeline Week 1: Marketing Plan Topic · Consider your company and product or service selection in Week 1. You may select an existing type of product or service or a new product or service but it must be global or multi-regional. Once you have selected your product or service, you must define the size and type of company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution meth ...

1. Title
ABC/123 Version X
1
Marketing Plan Outline and Timeline
MKT/571 Version 10
1Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the
outline below, for a product or service of your choosing. The
product or service must be identified by the end of Week 1. The
product or service you select is used to develop the assignments
for Weeks 2 through Week 6. References must be included for
each section.
There are no defined standards for the length of the marketing
plan; however, your plan must disclose complete marketing
strategies and provide reliable and valid references and data
supporting the strategies to convince the target audience. The
plan must be written in plain language that would be easily
understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following
sections. Refer to the timeline for due dates for each section and
subsection. Assignments may include modifications to these
lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives

2. · Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research

3. · Environmental Scanning
· Identify Market, Economic, Technological, Regulatory, Legal,
Social, and Ecological Forces
· Current Opportunities
· Potential Future Opportunities
· Current Threats
· Potential Future Threat
· Target Market(s):
· Demographics
· Psychographics
· Ethical Issues
· Legal Issues
· Social Issues
· Product, Place/Distribution, Promotion, and Price Strategies:
· Product Descriptions and Product/Service Mix Strategies
· Product/Service Determinants
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns

4. · Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Sales Promotion
· Direct Marketing
· Public Relations/Strategies
· Positioning
· Dynamic/Static Pricing Strategies
Marketing Plan Timeline
Week 1: Marketing Plan Topic
· Consider your company and product or service selection in
Week 1. You may select an existing type of product or service
or a new product or service but it must be global or multi-
regional. Once you have selected your product or service, you
must define the size and type of company that provides the

5. product or service (available from annual reports). This need
not be elaborate but must include total number of employees,
production volume, distribution methods, and so forth.
Company and product or service selection is a critical part of
this project. You must ensure your proposed company can
implement the marketing methods discussed in the text.
· Key to creating an effective marketing plan is the ability to
analyze the environment in which the product or service will be
offered. The Week 1 assignment allows you to begin to
understand various reports and how they can be used in your
marketing plan.
Week 2: Understanding Target Markets
· To develop effective relationship marketing, a company must
first understand its targeted consumers’ buying influences and
behaviors. In Week 2, create the Research section of your plan.
In addition, create the first two parts of the Target Market
section, which includes performing the demographics and
psychographics analysis.
Week 3: Promotion and the product life cycle
· All products/services go through a life cycle of NPI (new
product introduction), growth, maturity and decline. These
various stages affect the marketing strategy and promotional
efforts. In Week 3, you will incorporate a promotion strategy
that addresses at least three areas of the product life cycle.
Week 4: Price and Channel Strategy
· How one goes to market and the influences of the channel
(channel power, strength of channel, speed of channel, etc.)
affects the pricing strategy of the product or service. In Week 4
your pricing and distribution strategy will be incorporated into

6. the marketing plan.
Week 5: Marketing Communication and Brand Strategy
· Brand strategy and the communication of the brand is essential
to understanding the various phases of a product or service (viz
a viz the life cycle). Brand recognition is based in the marketing
communication efforts of the firm. When you hear or see the
word Coke, you immediately know it is Coca Cola. When you
see five interlocking rings of different colors you know that is
the symbol for the Olympics. In Week 5, you will develop a
brand and communication strategy for your product.
Week 6: Executive Summary, Legal, Social and Ethical Issues,
Final Plan
· Review your final plan. Does the plan effectively analyze
market strategies? Are the social, ethical, and legal
considerations valid and accounted for? What is the relationship
among quality, price, satisfaction, and perceived value within
the plan?
Copyright © XXXX by University of Phoenix. All rights
reserved.
Copyright © 2017 by University of Phoenix. All rights reserved.
Running Head: MARKET PLAN AND MEMORANDUM
1
MARKET PLAN AND MEMORANDUM
5

7. Market Plan and Memorandum
Week 1
MEMORANDUM
To: Senior Vice President of Marketing (Professor Meraj Khan)
From: Dennis Gamarra
CC: MKT/571
Date: 12/8/2016
RE: MARKETING ANALYSIS
Summary Analysis
In a review of the summary analysis completed by our
marketing analyst, I have put together some insights from the
report that will help further explain the story in detail. The
information provided includes details on the significant areas of
increase and decrease in revenue. It will also include trends in
terms of revenue and insight that will further grow as well as
any additional analysis I can provide.
Revenue Details
In looking at the year to date numbers of January – June 2015
versus January – June 2016, revenue generated during this time
frame did increase the year of year. Additionally, in all three-
time frames of the overall report, revenue increased, with the
majority of it coming from domestic sales. These sales are the

8. strongest in the company and average between all time tables
around 87 percent of the business. This does, however, lead to
a negative trend in international sales explained later in the
memo. There overall are no significant drops in revenue by any
specific customer class. However, there were small drops in
revenue from particular clients such as Delta Appliance.
Overall the company is showing average gains but could
compete more and increase profits through a few suggestions
found in the additional analysis.
Trends
Gross Profit is an issue with the top customers as for the Month
to date figures. It has decreased significantly, with many of the
top customers showing a negative gross profit percent. Though
the bottom-line total profit percent is unchanged, continuous
negative percentages will result in a negative effect on the
bottom line. Additionally, international sales across the board
are down in comparison to domestic sales as these two in all
prior months averaged a close to 50-50 spilled but now are
heavily leaning towards the local markets with an almost 90-10
split. The reasoning behind the change is not clearly explained
by the report, but it does give provide insight as to where to
make future adjustments.
Additional Analysis
It is recommended that Marketing begin to research and focus
on the trends going on internationally and focus on impacting
those markets. With gross profit being relatively close for
either market, driving sales globally will increase sales to the
company as a whole. Goals should be set in an effort to
maximize the reach of the company and improve the customer
base to coincide with businesses generating the most revenue
for the company.
Yours Faithfully.
Dennis Gamarra
MARKETING PLAN: NINTENDO

9. History: Nintendo is most known for the creation of one of the
most successful firms providing video games, the Nintendo
Leisure Framework (NLF), along with various characters
created for software titles such as Exclusive Vibes Brothers. It,
however, is a company with a long history that can be traced
back to as far as 1890. Its first claim was NExt, and it was a
start-up firm whose inspiration came from the work of
philanthropists in Japan like Hussein Nehru and manufactured
handmade simple playing items used to play various games.
(Jones, 2013). Elite Visionaries to 1985 and the firm, who
wanted to branch out and produce its own consoles and
software, created the NES. This started an unbeaten run that
has now lasted more than three decades with the introduction of
newer consoles and newer games that take advantage of today's
technological advances.
Company Name: Nintendo
Location of Company Headquarters: Kyoto, Japan
Name of Product or Service Selected: Multiple Products
primarily in the Video Game industry including, Hardware,
Software, Accessories, and most recent additions into the
mobile app industry.
General Description of Company: Nintendo is a firm that has
experienced very challenging business periods as well as
successful investing periods all through their years in business.
It has successfully launched video game systems and been a
recognized firm in the provision of such products. However, I
have also innovated items that have consumed much of the
organizational resources, including most recently lost revenue
based on the lack of sales of its current-generation console, the
Wii U, but the makeup of that lost revenue with the launch of
the mobile app Pokémon Go. Nintendo employs approximately
6,590 employees and has $504.78 billion in revenue per sales
made.
General Description of Product or service: The main products
that the firm produces are video game hardware and software
devices. They have a long history in the video game industry

10. and have many characters and properties that they own the
exclusive rights to. There most recent release of a NES Classic,
a mini version of console released in 1985 with built-in original
classic games, is an example of how the history within the
company can be used to generate new profits with little to know
new innovation while capitalizing on the nostalgia factor and
supplying products for all generations of video game players
around the world.
References
Jones, T. (2013). The Surprisingly Long History of
Nintendo. Retrieved from
http://gizmodo.com/the-surprisingly-long-history-of-nintendo-
1354286257