Optiq is a framework that allows heterogeneous data from different locations and formats to be queried using a standard SQL interface. It helps optimize queries by caching results, pre-computing aggregates, and using column-oriented storage and materialized views to speed up analytics queries on large datasets. By treating different data sources as a single database and helping "cheat" through query optimization techniques, Optiq provides the benefits of a centralized database for managing and querying hybrid transactional and analytical workloads.