Methodology, Design and Production

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Methodology, Design and Production

  1. 1. METHODOLOGY, DESIGN ANDPRODUCTIONJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoWednesday, June 12, 13
  2. 2. Massimo Vignelli IDEO Method Cards Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013“It’s useful to follow our intuition and our diagnostic ability to funnel theresearch and arrive at a rather conscious definition of the problem athand.–Massimo VignelliSTATE THE TOPIC AND TASK AT HANDWednesday, June 12, 13
  3. 3. Massimo Vignelli IDEO Method Cards Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013The use of semantics will provide the correct foundation for theproject. Design with meaning, not arbitrarily.–Massimo VignelliUNDERSTAND THE PURPOSE OFTHE TASK AT HANDWednesday, June 12, 13
  4. 4. “Design Thinking allows you to build on each others ideas. You get to aplace you can’t get to in one mind”– David M. Kelley ( IDEO Founder)Massimo Vignelli IDEO Method Cards Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013BUILD A COLLABORATIVE RESOURCEWednesday, June 12, 13
  5. 5. Massimo Vignelli IDEO Method Cards Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Write your ideas down and create a discussions of “HOW”and “WHY” with your workmates to stimulate creative input.GENERATE IDEATION SESSIONSWITH YOUR PEERSWednesday, June 12, 13
  6. 6. Massimo Vignelli IDEO Method Cards Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013“Based on observations about a particular situation, experimentationwill conduct to test a hypothesis on users throughout the interactionwith prototypes.”– Mauricio GiraldoDEVELOP A HYPOTHESIS, TEST &RE-EXAMINE ITWednesday, June 12, 13
  7. 7. Julie Ghimenti- Tom Klinkowstein - Directed Research 2013Throughout sessions of trial and error design will be finesseduntil its process reaches the phase of completion.TEST PROTOTYPES & ITERATEMassimo Vignelli IDEO Method Cards Mauricio GiraldoWednesday, June 12, 13
  8. 8. BIBLIOGRAPHYVignelli, Massimo. “The Vignelli Cannon”. Baden, Switzerland. LarsMuller Publishers. 2010.Vignelli, Massimo. “Vignelli: From A-Z ”. Australia. The ImagesPublishing Group Pty Ltd. 2007.Bowers, John. “Introduction to Graphic Design Methodologies andProcesses”. New Jersey, U.S.A. John Wiley & Sons, Inc., 2011.http://www.ideo.com/work/ideo-method-card-apphttp://www.youtube.com/watch?NR=1&v=kqAPedjYefY&feature=endscreenhttp://stereo.nypl.orghttp://www.mauriciogiraldo.com/blogJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoWednesday, June 12, 13
  9. 9. Thank you.Julie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoWednesday, June 12, 13

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