Creative methodology

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Study of 3 different Creative Methodologies for design

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Creative methodology

  1. 1. Design / Creative MethodologiesJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoWednesday, May 22, 13
  2. 2. Massimo VignelliJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoIs an Italian designer who has done work inmultiple design areas ranging from furniture,public signage, corporate identity, graphic toshowroom design.He co-founded with his wife VignelliAssociates and his clients have included:IBM, Knoll, Bloomingdale’s and AmericanAirlines.Vignelli focused on simplicity through theuse of basic geometric forms in his work.He published the Vignelli Cannon, a designguideline where he suggested methods andconcepts based on his work experience.Wednesday, May 22, 13
  3. 3. MethodologyJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoThe first thing a designer must do wheneverstarting a new design project is to searchfor the meaning of it. He might start withthe research on the history to understandthe nature of the project.Finding the roots of the project will alsoallow the designer to define the area ofpossible solutions that are appropriate tothe problem.Following his intuition and diagnosticability is useful to filter the informationgathered within the previous research.The use of semantics will provide thecorrect foundation for the project,regardless of its nature.Wednesday, May 22, 13
  4. 4. MethodologyJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoThe knowledge of context will determinethe look and destination of the project,whether is a two or three-dimensionalobject.Looking for influences will shape thedesigner’s working process in every field.They affect the mind in a deep andformative way.Design should respond to people’s needs,not to people’s desires.Wednesday, May 22, 13
  5. 5. PhrasesJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio Giraldo“Creativity needs the support ofknowledge to be able to perform atits best”“Without a knowledge of the pastthere is no understanding of thepresent and no formulation of thefuture.”– Massimo Vignelli (The Vignelli Cannon)Wednesday, May 22, 13
  6. 6. IDEO Method CardsJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoIt’s an innovative and creative methoddesigned by IDEO and is based on thepractices the team has been involved in.Used to stimulate creative input withinmembers of a design group from theconceptualization to the execution stageof a project.The IDEO cards blend ethnographic andnarrative research to target audiencepreferences and trends. It might bepossible to see cultural issues that mightimpact design.Wednesday, May 22, 13
  7. 7. MethodologyJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoThey are 51 cards and are organized in4 different areas: learn, luck, ask and try.The method covers different levels ofdesign. It can be used from the level ofconceptualization or production.The approach might be in a branchingmanner; it can be by revisiting aproblem’s condition.Every card contains a discussion ofhow and why.The cards relate to techniques andmethods of brainstorming. It inspiresdesigners to think outside the box.Wednesday, May 22, 13
  8. 8. PhrasesJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio Giraldo“The greatest thing about DesignThinking is that it allows you to buildon each others ideas. You get to aplace you can’t get to in one mind”“Breakthrough ideas happeneveryday at IDEO. The key forunlocking creativity might be theunorthodox approach to problemsolving”– David M. Kelley ( IDEO Founder)Wednesday, May 22, 13
  9. 9. Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoIs a Colombian designer who startedworking since 1998 on interaction designprojects for a wide range of commercial,academic, private and public institutions.His experience as a graduate studentfrom the Masters of Human-Computerinteraction at Carnegie-Mellon Universitymolded his vision as an interactiondesigner.He strives for creating innovativeexperiences for customers using anyavailable technology and particularly isinterested in mobile or tangibleexperience projects.Wednesday, May 22, 13
  10. 10. MethodologyJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoInteraction Design projects start from asituational experience and a scientificresearch approach.Based on observation and assumptionsabout a particular situation, experimentationwill conduct behavioral hypothesis to betested on users throughout the interactionwith design prototypes.    The use of personas and flowcharts areuseful to understand the user’s behaviorand then build the interfaces that willrespond to those particular needs.  Throughout sessions of trial and error theinterface designs will be finessed until thedesign process reaches its completion.Wednesday, May 22, 13
  11. 11. PhrasesJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio Giraldo“Interaction Design is another wayof storytelling, where the user hasthe ability to participate and moldhis own experience (story reading).The readings might changedepending the characteristics of theuser”“The goal is to make the user’sexperience the most simple andintuitive as possible”– Mauricio GiraldoWednesday, May 22, 13
  12. 12. Julie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoBibliographyVignelli, Massimo. “The Vignelli Cannon”. Baden,Switzerland. Lars Muller Publishers. 2010.Vignelli, Massimo. “Vignelli: From A-Z ”. Australia. TheImages Publishing Group Pty Ltd. 2007.Bowers, John. “Introduction to Graphic DesignMethodologies and Processes”. New Jersey, U.S.A. JohnWiley & Sons, Inc., 2011.http://www.ideo.com/work/ideo-method-card-apphttp://www.youtube.com/watch?NR=1&v=kqAPedjYefY&feature=endscreenhttp://stereo.nypl.orghttp://www.mauriciogiraldo.com/blogWednesday, May 22, 13

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