Methodology,des&prod

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Methodology,des&prod

  1. 1. METHODOLOGY, DESIGN & PRODUCTIONJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoWednesday, June 5, 13
  2. 2. Massimo Vignelli IDEO Method Cards Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013“It’s useful to follow our intuition and our diagnostic ability to funnel the researchand arrive at a rather conscious definition of the problem at hand.–Massimo VignelliSTATE THE TOPIC AND TASK AT HANDWednesday, June 5, 13
  3. 3. Massimo Vignelli IDEO Method Cards Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013The use of semantics will provide the correct foundation for the project.Design with meaning, not arbitrarily.–Massimo VignelliUNDERSTAND THE PURPOSE OFTHE TASK AT HANDWednesday, June 5, 13
  4. 4. “Design Thinking allows you to build on each others ideas. You get to a place youcan’t get to in one mind”– David M. Kelley ( IDEO Founder)Massimo Vignelli IDEO Method Cards Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013BUILD A COLLABORATIVE RESOURCEWednesday, June 5, 13
  5. 5. Massimo Vignelli IDEO Method Cards Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Write your ideas down and create a discussions of “HOW” and “WHY” withyour workmates to stimulate creative input.GENERATE IDEATION SESSIONSWITH YOUR PEERSWednesday, June 5, 13
  6. 6. Massimo Vignelli IDEO Method Cards Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013“Based on observations about a particular situation, experimentation willconduct to test a hypothesis on users throughout the interaction withprototypes.”– Mauricio GiraldoDEVELOP A HYPOTHESIS, TEST &RE-EXAMINE ITWednesday, June 5, 13
  7. 7. Julie Ghimenti- Tom Klinkowstein - Directed Research 2013Throughout sessions of trial and error design will be finessed untilits process reaches the phase of completion.TEST PROTOTYPES & ITERATEMassimo Vignelli IDEO Method Cards Mauricio GiraldoWednesday, June 5, 13
  8. 8. BIBLIOGRAPHYVignelli, Massimo. “The Vignelli Cannon”. Baden, Switzerland. LarsMuller Publishers. 2010.Vignelli, Massimo. “Vignelli: From A-Z ”. Australia. The ImagesPublishing Group Pty Ltd. 2007.Bowers, John. “Introduction to Graphic Design Methodologies andProcesses”. New Jersey, U.S.A. John Wiley & Sons, Inc., 2011.http://www.ideo.com/work/ideo-method-card-apphttp://www.youtube.com/watch?NR=1&v=kqAPedjYefY&feature=endscreenhttp://stereo.nypl.orghttp://www.mauriciogiraldo.com/blogJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoWednesday, June 5, 13
  9. 9. Thank you.Julie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoWednesday, June 5, 13

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