Uploaded byJuarez Junior
Enterprise Blockchain Application Development using Azure Blockchain Service
The document outlines how blockchain technology can enhance transparency and trust across various industries, particularly focusing on its applications in supply chain management, loyalty programs, and financial services. It discusses specific examples, such as Starbucks and Singapore Airlines, illustrating how companies utilize blockchain to improve operational efficiency and customer engagement. Additionally, it highlights Microsoft's Azure platform as a solution for integrating blockchain into enterprise applications, facilitating the development and management of blockchain-based services.
More Related Content
![Building Blockchain Projects on Enterprise Ethereum [Webinar]](https://cdn.slidesharecdn.com/ss_thumbnails/webinarbuildingblockchainprojectsonethereumfinal-191023172058-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Enterprise Blockchain Application Development using Azure Blockchain Service
Enterprise Blockchain Application Development using Azure Blockchain Service
- 5. Our Vision • Industrysolutions • Consortium setup and management • Extended platform features
- 7. Secure Uses cryptography tocreate transactions that are impervious to fraud and establishes a shared truth. Shared Blockchain value is directly linked to the number of organizations or companies that participate in them. There is huge value to even the fiercest of competitors to participate with each other in these shared database implementations. Distributed There are many replicas of the blockchain database. In fact, the more replicas there are the more authentic it becomes. Ledger The database is “write once” so it is an immutable record of every transaction that occurs. Blockchain is a secure, shared, distributed ledger
- 8. Data is storedin a ledger FROM TO PROPERTY VALUE Alex Katie Payment $500 Jim Sally Payment $300 Alex Garth Asset Car Katie Tony Payment $100 Molly Paula Message I love you Example ledger Entire network has same ledger
- 10. When your projectmeets certain criteria Answering a few questions can determine if blockchain is appropriate Can intermediaries be removed? Is there a requirement for verification? Do multiple parties share data? Is this a business process that crosses trust boundaries?
- 11. Blockchain shows tremendouspotential across industries Manufacturing Asset tracking Real time auction for supplier contracts Supply chain transparency Retail Loyalty tracking Product provenance Logistics management Insurance Claims Management MBS/Property Payments Fraud detection Automated underwriting Banking and Capital Markets Bond Issuance Trade Finance Loan Syndication Post Trade Settlement Cross Border Payments Derivatives Trading KYC/AML Government Licensing and ID Benefits distribution Aid tracking Military security Healthcare Personalized medicine Records sharing Compliance
- 13. Blockchain has notbeen built for enterprise Getting off the island - Integration There are a number of challenges to integrate a blockchain with existing IT architecture Enterprise-grade Ledgers Ledgers designed for public network cryptocurrencies lack the performance, confidentiality, and governance capabilities needed for commercial use Smart contracts Smart contracts were not designed to leverage existing enterprise tools and skill sets
- 15.
- 16. Deploy in thetopology of your choice Dev/Test: Enable developers to get started Single node (virtual machine) 1 Single member: Simulate production for multiple divisions within a single organization Multi-node across single region 2 Multi-member: Collaborate between multiple divisions and organizations Multi-node across multiple regions, Azure subscriptions, and/or organizations 3
- 17. DApps can usethe patterns, tech, and talent you already trust Write once, use for multiple ledgers Code in traditional languages with existing developers Securely call off chain data Security Productivity Modularity
- 18. Choose the ledgertechnology that meets your needs
- 19. Accelerate development withMicrosoft Azure Get off the island Automatically connect Blockchain applications to services you care about Reduce cost and time Build Blockchain apps faster and easier and reduce costs of development Move towards production Move towards production faster with automatically built scaffolding
- 20. Building an end-to-endblockchain app is a huge undertaking Manually deploy ledger Write business logic Orchestrate signing, hashing and routing Store smart contract reference data Synchronize data with off- chain DB Ingest messages and events Build web client API management Manage keys Customize integrations Extend capabilitie Integrate with existing business apps Configure consortium network Link identities to federated systems
- 21. Blockchain Services andTools on Azure Azure Blockchain Service and VM Templates BaaS and template VMs for most of the ledgers in use today (Over 40 templates and solutions) • Azure Public • Government • China Cloud Blockchain Workbench One click setup of the complete plumbing required to put in place a PoC – which can be extended later to production grade. Blockchain Development Kit Reusable, low-code plug and play integration mechanisms for LOB applications DevOps Pipelines Heterogenous User Interfaces Azure Blockchain Tokens Deploy and manage standard tokens built on the standards developed by the Token Taxonomy Initiative (TTI) Azure Marketplace Partner Solutions Applications Consulting Offers Consortium Path to entry
- 23. Automated deployment ofledgers and tools
- 24. Automated deployment ofledgers and tools
- 25. Automated deployment ofledgers and tools
- 26. Automated deployment ofledgers and tools
- 27. Automated deployment ofledgers and tools
- 28. Automated deployment ofledgers and tools
- 29. Automated deployment ofledgers and tools
- 31. Customers and partnersare building blockchain apps on Azure PARTNERS CUSTOMERS
- 32. Starbucks empowers each memberof its supply chain Over the next two years, we will look to demonstrate how technology and innovative data platforms can give coffee farmers even more financial empowerment — Kevin Johnson Starbucks CEO Challenge • Starbucks needed increased visibility into the movement of beans across its vast supply chain • 97% of farmers are small hold/one-acre farms that have difficulty scaling production to meet demand Solution • Use blockchain based smart contracts to define the responsibilities of each supply chain participant and record their activities • Provides immutable proof-of-end purchase to farmers enabling access to higher quality credit • Monitor the movement of beans from farm to pour using a shared, cloud-based app
- 33. And reinforces trustfrom farmers to customers Farmers Starbucks Customers Farmers are financially empowered… • Understand downstream movement of their product and better forecast demand • Receive immutable “proof-of-end purchase” from Starbucks • Establish creditworthiness to access higher quality credit and expand operations Starbucks receives immutable record of… • Bean provenance • Inventory state changes and movement Customers enjoy increased transparency… • Into the individual region • The farm origin of the coffee • Tactics used to farm their high-end coffee
- 34. Using blockchain toreinforce trust from farmer to customer Carrier Authenticity is verified and beans are delivered to the factory Customer At purchase can view certifications, origin, and other quality details with assurances from farm to pour Manufacturer Containers are verified and coffee is processed and bagged Small Hold Farmer Produce coffee beans under specified conditions to earn organic and Fair Trade certifications. Receive “proof of end purchase” from Starbucks they can use to access credit for next years harvest Retailer The bags reach the retailer having been accounted for at each step of the journey Farmer ✓ Plot #839049 ✓ 25 tons of cocoa beans ✓ Certifications Carrier ✓ Shipped 2/5/2018 ✓ Organic ✓ Fair Trade Manufacturer ✓ Delivered 2/12/2018 ✓ Organic ✓ Fair Trade Distributor ✓ Delivered 2/19/2018 ✓ Organic ✓ Fair Trade Retailer ✓ Delivered 2/26/2018 ✓ Organic ✓ Fair Trade Customer ✓ Guaranteed fresh ✓ Certified organic ✓ Certified Fair Trade At various points in the journey, an IoT device scans the product and records its status and condition which are updated on the blockchain Quality attestationProof of Purchase Consumer visibility Distributor The coffee is moved through distributor network under high-quality assurance regulations
- 35. Singapore Airlines |Expand customer loyalty Challenge Singapore Airlines wanted to improve customer participation and loyalty by streamlining their rewards program Strategy Singapore Airlines partnered with KPMG Digital Village and Microsoft to build a blockchain-based rewards program that linked their digital wallets to their KrisFlyer reward miles Results • Empowered customers to easily use their KrisFlyer miles for point-of-sale transactions on an expanded retail partner network • Increased mileage program participation and loyalty to the Singapore Airlines brand “This groundbreaking development in which we will be using blockchain technology to ‘digitalise’ KrisFlyer miles is a demonstration of the investment we are making to significantly enhance the digital side of our business for the benefit of our customers” — Goh Choon Phong, Chief Executive Officer of Singapore Airlines
- 36. Blockchain in Action| Partner network management Digital wallet Reward points are stored in the customer’s digital wallet Partner retail location Customers are able to redeem loyalty points for goods and services from any retail location in the partner network SHARED LEDGER Update: SFO → HKG: 7,000 miles • Dec 2016 LAX → ICN: 6,000 miles • Jan 2015 IAH → DME: 5,000 miles • Jun 2015 JFK → FRA: 4,000 miles • 7,000 miles = 700 points • 6,000 miles = 600 points • 5,000 miles = 500 points • 4,000 miles = 400 points • 2,200 points redeemed for: o Free stay at hotel A o Admittance to airport lounge B o Spa treatment at resort C Contract updated Contract updated Mobile app Customers purchase their ticket on their mobile device Contract created Awarded miles Each flight is worth miles that are converted to rewards points Contract updated
- 37. XBOX | Blockchainfor royalty payments Challenge Microsoft wanted to replace the complicated, manual royalty calculation process used to pay XBOX publishers with a faster, more efficient approach Strategy Microsoft developed a blockchain-based solution that automated processes to offer XBOX royalty information in near real time while maximizing security and transparency Results • Improved trust by making the royalty payment calculation process more transparent for publishers • Gave publishers actionable business insights, enabling them to proactively respond to customer demand • Reduced XBOX process efforts by two thirds and saved publishers time by eliminating the need for manual audits “We are developing an ecosystem within the gaming industry that connects developers and publishers to game performance. Providing near real-time access to data greatly improves the process’ effectiveness and insights that lead to a more enriching experience for the partners.” — Tim Stuart, Chief Financial Officer of Xbox
- 38. • Game Purchased •Publisher ID • Price • Customer Age • Customer Gender • Location CONTRACT CREATED CONTRACT VISIBILITY • Top Grossing Content • Publisher Royalty • Publisher Demand • Net Revenue Blockchain in action | Manage royalty payments XBOX Platform SHARED LEDGER DATA CONTENT PUBLISHER A VISIBILITY • Customer ID • Content Dev ID • Licensing ID • Marketing ID • Distributor ID • Content Provider ID Publisher C • Customer ID • Content Dev ID • Licensing ID • Marketing ID • Distributor ID • Content Provider ID Publisher B • Customer ID • Content Dev ID • Licensing ID • Marketing ID • Distributor ID • Content Provider ID Publisher A Content Publishers Gain visibility into sales data and royalty revenue, enabling them to make near real time decisions. $ $ $ $ $ Licensing Marketing Distribution Content Provider Content Developer $12.99 $59.99 $3.99 Media Purchase Movie Video game Song Quantity Quantity XBOX Platform Consumers purchase digital content through the XBOX platform. The data then is written to the shared ledger. This automatically makes royalty data visible to the XBOX publishers. XBOX PAYS ROYALTIES Media Sale: July 13th
- 39. XiaoMi | SupplyChain Finance Service Challenge XiaoMi works with a broad ecosystem of partners and suppliers that lacked the connectivity and transparency needed to scale trust and quickly verify credit for banking and factoring Strategy XiaoMi worked with Microsoft to streamline trust on a shared, blockchain-based data layer that easily connects with the apps and systems used throughout their ecosystem Results • Improved cash efficacy by digitizing credit establishment • Shortened the timeframe of factoring and banking processes from weeks to days • Expanded the business network for multi- layer supply chain hierarchy with minimal IT efforts “Our partners and suppliers form an important ecosystem that we want to continue to grow, so our digital transformation couldn’t just improve our products, services, and operations—it needed to build a platform of trust, transparency, and efficacy for our partners and suppliers as well.” — TBD
- 40. Blockchain in action| Supply Chain Finance service Shared ledger data SRM App Core Enterprise SAP ERP System BPM App Approval Bank C, Supplier 3, … • Transaction Stages -> CreatePO, … • Events/Logs • Entities -> PO, ASN, GR -> FA, Payments Bank B, Supplier 2, … • Events/Logs • Transaction Stages -> CreatePO, … • Entities -> PO, ASN, GR -> FA, Payments Provider ID Bank A, Supplier 1, … • Transaction Stages -> CreatePO, … • Events/Logs • Entities -> PO, ASN, GR -> FA, Payments Create ASN Create GR Pay for FA Pay for Payment -Sheet Create PO Supply chain data is shared on the blockchain to inform POs, ASNs, GRs, FAs, and Payments Workflow Group visibility Contracts visibility • In all workflow groups • Workflow initiator • Owners configuration • Roles configuration Core Enterprise • Supplier, Bank, Core- Enterprise group set up with owners, observers • Shared transactions and Shared entities are independent smart contracts Contracts created Suppliers Banks and SCF System
- 42. Digitize trust withMicrosoft Azure Blockchain Seamlessly integrate blockchain with your business using built- in connections to Azure and the tools you're already familiar with—all on an open, trusted, globally available cloud platform Iterate and validate blockchain scenarios quickly with an intuitive UI for modelling smart contracts and prebuilt blockchain templates and commands Cut development time with painless network deployment, built-in governance and extensible, fully-managed infrastructure Simplify development Get up and running quickly Innovate with confidence
- 43. Azure Blockchain @Microsoft TechX Scan this QR-code to access free educational resources, step-by-step learning guides as well as get practical experience in Blockchain on Azure! https://aka.ms/BlockchainTechX Don’t forget to add Microsoft Azure skill to your LinkedIn account to stay connected with a developer community. + Microsoft Azure We post the latest announcements about free events for developers in Ireland on our official Twitter account. @MSDevIRL
- 44. Learn more Visit Azure Blockchain Serviceas well as Azure Blockchain Workbench and Azure Blockchain Development Kit Visit the Azure Blockchain Blog Connect with the Microsoft Tech Community Join the conversation on MSDN Sign up for an Azure account and start and instance of Azure Blockchain Service
- 45. © Copyright MicrosoftCorporation. All rights reserved. Thank You!