Doublespeak In The Mastercard Commercial

Doublespeak In The Mastercard Commercial
The first unethical tactic used in the MasterCard commercial is misleading doublespeak. According to Larson (1998), doublespeak is language that
conceals it underlying meaning in an attempt to misguide. Doublespeak is manipulative because it allows persuaders to represent themselves with
positive connotations of words when in reality the underlying principle is negative (Paul and Elder, 2012). In the MasterCard commercial,
doublespeak is used particularly in the phrase, "a free day to take them all in: priceless." Breaking it down, the word free is misleading because
obviously a credit card has to be paid off. Similarly, the word priceless refers to how it's impossible to put a price on quality time with family, yet in
reality, spending money... Show more content on Helpwriting.net ...
According to Campbell et. al. (2013), the association principle is defined as a tactic in advertising that connects a product to a positive cultural value
image, even if the value has little to do with the product. In the World MasterCard commercial, the advertisement creates an enchanted shop where the
woman in the commercial experiences blissful happiness because her family is happy and enjoying their time together. This creates an association
between MasterCard and family values using enthymeme, which involves argumentation where a premise is filled in by the persuadee (Simons et.
al., 2001). The first premise is that enjoying happy times with family is important, and the conclusion is that people with the World MasterCard enjoy
good times with their family. Given this, the viewer is prompted to determine that they should have a MasterCard to be happy. People want to fit in
and because our culture often asserts that family is important and should be valued, consumers feel pressure to get a credit card to experience a better
life with their family. Specifically, MasterCard is subtly claiming that without their credit card, your children won't be laughing and enjoying
themselves, your spouse won't be contentedly sighing, and you won't get any hugs. However, the use of a credit card has absolutely no bearing a
family's affection for each other.
... Get more on HelpWriting.net ...

Rhetorical Devices In Advertising
Advertisements are everywhere and are prominent throughout our daily lives, and they affect our thinking in several ways without us even knowing.
Advertisements and the act of advertising, whether it be a cleaning product, a dog leash, a new invention, a service, etc., employ rhetorical devices and
strategies in order to effectively win–over the customer, making them interested in their product. The strategies that advertisements use are pretty shady
and sneaky, and, although may seem illegal, are actually perfectly fine – it's up to the consumer to ensure that the product they are purchasing is what
they are looking for, and advertisers and the manufacturers know this. The rhetorical devices advertisements use are pretty similar and work in similar
ways, the most effect they take is deception. In "With... Show more content on Helpwriting.net ...
Lutz explains that "help" is the number one and most common weasel word (208). This word works in a simple way; an advertisement says that a
product will "help" with something, which may convince the customer to buy it, but, again, if the customer has issues with it and attempts to press
charges or get their money back, the company will not be liable, as the word "help" excuses their product from not working for them, as the word
basically says that it may or may not work. These types of words and the acts of exercising them within advertisements give rhetoric a bad name –
especially ethos, which represents credibility. These advertisements exercise something that is called false ethos– as they establish credibility for the
product, but in the instance of that product that isn't working the way the customer thought, the product and the advertiser/manufacturer are not

Chief Doublespeak Officer
The essay I decided to do a journal entry was "Life under the Chief Doublespeak Officer". The purpose of this essay was to show how corporations
use language to distract from the real effect of their decisions. Major corporations use this dialect to maintain an image that they want to portray of
their company. This always appears to benefit the company more than the employs, shareholders, or whoever they want to deceive. It is honestly just
a way to fluff a positive outlook through a negative situation. (Lutz, n.d.) In today's day and age this doublespeak is used more often than ever. It
seems to be a more politically correct way to put negative situations to avoid scrutiny. A descriptive writing pattern used in this essay I think is specific

The World Of Doublespeak By William Lutz
In William Lutz's essay entitled "The World of Doublespeak," from Christopher Ricks's and Lenonard Micheal's anthology State of the Language, Lutz
examines the art of doublespeak. This essay is meant to enlighten people on examples and different uses of doublespeak and how organizations and
others use it to mislead. Lutz begins by defining doublespeak as "language which pretends to communicate but doesn't, language which makes the bad
seem good, the negative appear positive, the unpleasant attractive, or at least tolerable" (278). Specifically, people who use doublespeak pretend to be
conveying a certain message while in the real sense they are doing the opposite of that. The author gives specific examples of doublespeak that affect the
... Show more content on Helpwriting.net ...
In the world of politics, courtrooms, banks, hospitals, and even at mechanic shops some amount of doublespeak is lingering. Lutz's article proves
how frequent the use of double speak is and manipulative and decisive the people who use it actually are. After reading this essay, it has become
obvious to me that Doublespeak has been used on me throughout my entire life. This article has taught me to analyze and investigate phrases that are
convoluted or meaninglessly complicated. His paper teaches the reader to ignore the useless information and strip down a phrase to what it really
means. Through Lutz's use of numerous personal and historical examples, he is able to effectively argue his opinion of the negative uses of
doublespeak. Audiences who are often confused or misled by speakers various tactics of doublespeak would highly benefit from this article. In order
to understand doublespeak one must first understand why speakers use it and what effects it has on the public. Professionals use doublespeak to
deceive because it distorts reality in favor of the speaker, it confuses and corrupts the audiences' thinking, and it avoids responsibility.
One of the most crucial reasons people in positions of power use doublespeak is to twist the truth or reality of a negative situation to their audience.
William J. Kopple, professor and department cochairman of English at Calvin College, is author of the paper "Still Vigilant about Doublespeak?"
featured in the Language Arts Journal

1984 Doublethink Research Paper
Do you think that doublespeak is dangerous? Explain your opinion in a personal journal Response engaging with the text, as well as using reasons
and examples from your own life experiences. Nowadays, the ability to think independently becomes an important skill. Not only can it help us
approach the problems clearly and rationally by understanding the topic, but it also helps deliver convincing thoughts. In the book 1984 by George
Orwell, civilians are forced to accept two ideas or facts at the same time which is called "Doublethink" in 1984. The concept of doublethink and
doublespeak are similar; both are used commonly by politicians to take control of society. In my opinion, doublespeak is dangerous because by hiding
some facts we will misunderstand... Show more content on Helpwriting.net ...
From the perspective of the government in 1984 "War is peace. Freedom is slavery. Ignorance is strength." However, from the perspective of the
civilians' the definition of war, freedom and ignorance can be death, sadness and weaknesses. The government in 1984 only state favorable facts
to persuade civilians, but total ignored all the other unfavorable facts that the might harm the people in the society. Although in some degree, the
quote above is true but the big brother [government] did not state the negative affect of the subject. When I was grade five, my mother bought me
a 3D dinosaur eraser for my birthday gift. One day my friend Ryan saw the eraser and ask me if I want to trade one eraser for three dinosaur
erasers. I trade with him unquestioned, but as soon as I receive the three erasers he trades, I found out every eraser are broken. From that day on I
learnt the lesson that I other people can cheat you by hiding some facts. This terrible experience explain how doublespeak can be the root of crime by
misleading the listener. Doublespeak facts, but only the favorable facts are being given and other facts are totally hidden and cause people to
misunderstand the statement

tool that facilitated and allowed people to attempt to...
tool that facilitated and allowed people to attempt to convey more meaning through words, first oral and then written in some languages. Since
language first came into being, it has been one of the most important tools employed by humans to communicate with each other. Imagine what life
would be like if we did not have language as an instrument to interact with each other. Further, language is often considered to be an integral part of
culture; and most humans are well aware of the importance of language in society; however, can language be consumed to deliver the transparency of
thoughts and implication of intentions? At times, it feels like we are the ones who are ruining the way of speaking, communicating, and thinking. An
adequate... Show more content on Helpwriting.net ...
Furthermore, every individual has had their moments where they had been deceptive or ambiguous. Lying is a miserable action that we as human
beings tend to make. The truth is the one that leads us in the right road; however, we have to admit that nowadays we tell "white lies" to each other
almost every day. No matter if we want to leave the impression of being more sensitive about someone's feelings, or to show more 'respect' to one
another.
Further, highlighting positive elements and concealing negative ones is another form of doublespeak, as can be seen in the use of jargon. As William
Lutz explains: "Jargon as doublespeak often makes the simple appear complex, the ordinary profound, and the obvious insightful. In this sense it is
not used to express but to impress"(3). That is, instead of delivering a simple answer, instead, a rather complex or probably not comprehended one is
offered. For example, car dealers use a tricky language of doublespeak such as, base price, add–on interest, blue book, dealer incentives, rule of 78s,
and so forth. Indeed, the car dealer understands what he/she meant, but not necessarily the customer who may have a limited expense with vehicles. To
continue with, jargon also involves the language of

The Ways We Lie, By Ericsson
Most of the people lies and doublespeak when they are desperate to escape from situations that they can't say the truth. For example, a dad can't say
that his wife died to his children because they can be shocked in a young age. In this book, "The Ways We Lie", Ericsson talks about the types of lies
and how they are used. The other book, "The World of Doublespeak", Lutz shows the types of double speaking and the examples. Alie is a false
statement or action especially made with the intent to deceive and doublespeak is language that pretends to communicate but really doesn't. Both of
them are saying the false statement to someone but doublespeak is making the people to be understood in several ways. Whereas, lying is just saying a
false statement, doublespeak is half false and true statement making people confused by numerous understandings. ... Show more content on
Helpwriting.net ...
For example "The white lie assumes that the truth will cause more damage than a simple, harmless untruth." (Ericsson 121). By saying a white lie, it
can relieve the anxiety of a person who actually has a big damage in his/her body. Lying can cause a negative effect because people who
misunderstood might occur problems which might be risky. However, lying can be very effective. In life, there are certain stations where you just
have to lie. In society, just by people changing their clothings can make other people think differently. "When I put on a suit to go to see a client, I
feel as though I am putting on another face." (Ericsson 122). Even if a poor person wears a nice suit, people will automatically think that person is a
formal person. Lying can change a person's view but is not a right way to do every

Doublespeak By William Lutz Analysis
In the essay "Doubts About Doublespeak"(1993), William Lutz depicts how utilizing doublespeak can damage a society. Lutz begins with providing
examples of doublespeak that range from silly to serious, showing how doublespeak can be harmless, but also disguise a truth with a manipulation of
words. There are many different types of doublespeak, Lutz breaks it down into four different categories euphemism, jargon, gobbledygook and inflated
language. By breaking them down, Lutz shows the audience that they share similarities in which they make something negative sound better than it is.
There are more types of doublespeak that can be seen all around us, moreover, as more doublespeak is being created everyday and everywhere it
becomes difficult ... Show more content on Helpwriting.net ...
He also points out that doublespeak is really influential to us as it has evolved into a language that can easily be identified almost anywhere. Such
as in North Korea doublespeak has been used by the country when they officially named themselves the "Democratic Peoples Republic of Korea."
Which is really deceiving because they are the exact opposite of what they call themselves and shows how using doublespeak can be used to hide an
awful truth. Doublespeak is also in our everyday life especially in the food products that we are influenced to purchase. Coca–Cola isn't just a brand
that sells soft drinks, but also lies ever since they started selling their beverage Diet Coke. When this big corporation inserts the word diet into their
product, they manipulate people into thinking it is healthy, when they know that it is much worse than a normal soft drink. The company uses
doublespeak to make something look better than it actually is for their own benefit. Of course, doublespeak can cover an ugly truth that people may
not want to face but it is not worth the damage it can cause. Although doublespeak has a bad side, Lutz should have also looked at the positive side of
things as doublespeak can actually be useful in various

Doublespeak In Advertising
I agree with your claim that MasterCard unethically uses doublespeak in this advertisement, and that was one of my main ideas (my first one to be
specific) in my original answer also. It's interesting how when we think as critical receivers, we can clearly see the juxtaposition between what's said
and its actual underlying meaning. For example, when they say "free", it will actually cost a lot of money, and when they discuss "offers" associated
with having this card, they fail to mention the fees and terms that are associated with the card. While any misleading or confusing persuasive language
can be considered doublespeak, this specific utilization of words with opposite meanings exemplifies George Orwell's "newspeak" from 1984 (Larson,
... Show more content on Helpwriting.net ...
Obviously as an advertiser it makes sense that you only show the positive benefits associated with the product, but in this case, the positive elements
aren't even realistic. This ties in to my point about the association principle being woven into the ad to connect a credit card with happiness and
family values. The association principle connects these ideals which in reality are not connected at all (Campbell et. al., 2013). For instance, if I want
to show my family that I value and love them, I can spend time with them and verbally convey affection. I find it inappropriate and unethical that
MasterCard is implementing exaggerated emotional appeals (pathos) to suggest that a family's happiness is connected to their world credit card; after
all, as the age–old adage goes, "Money can't buy happiness." In addition, as I have claimed in my original answer and some of my other responses, the
emotional branding used by MasterCard is marketing a lifestyle more than a product (Goodman et. al., 2003), and using this kind of marketing strategy
often results in fallacious and unethical persuasive tactics. There's some excellent ideas here, William, and I'll be sure to implement them in our group's
final answer this

The Stereotypes Of Disney PrincessesBamboozling Young Girls
Disney Princesses' Bamboozling Young Girls Snow White, Sleeping Beauty, Cinderella, and Ariel are all names almost every young female can
recall. These are just a few of Disney's most memorable characters, the "Disney princesses" which are idolized by young girls everywhere. These
princesses are portrayed to be strong willed, optimistic, and hardworking women who overcome various hardships throughout their life. Talk about
being the perfect role models for little girls everywhere– but are they really? Although they may seem to have admirable qualities, by the end of these
Disney movies, each princess receives their happy ending with their "prince charming" at their side. This concludes that happiness is obtained only
by finding your "prince charming". A princess' "happily ever after", that is repeated in these iconic Disney movies, distorts what true happiness is and
could be for girls around the world. This perceived reality promoted by Disney then becomes engraved in our young girls' minds through ways that are
much like propaganda in the political arena. Propaganda is a form of language commonly used to manipulate intended audiences. In Disney's case, their
intended audience consists of young girls around the world. These Disney films display methods of propaganda, such as doublespeak (Lutz) and the
two–extremes fallacy (Cross), which result in our young girls believing in a false reality. There needs to be attention brought about this flawed
perception of a sole happiness that is continuously depicted by Disney and shared through ways of propaganda, as it is damaging the minds of our
young girls– the future contributors of our society. Propaganda can be displayed in many ways as it, "...is simply a means of persuasion..." (Cross
247). You can persuade someone by giving them few options, sugar–coating the truth, lying, or even by misleading them. Doublespeak is an art of
language that is used to manipulate, therefore making it a notable example of a way propaganda may be portrayed. William Lutz describes
doublespeak in his article, "The World of Doublespeak", as "the product of clear thinking and is carefully designed and constructed to appear to
communicate but in fact to mislead." This art of persuasion

Propaganda And Doublespeak By Donna Woolfolk Cross
The use of propaganda and doublespeak have a long history, going back to the ancient societies. Propaganda and doublespeak are the use of verbal
exchange to have an effect on the emotions, attitudes, and opinions of human beings. To try to get them to accept a particular political, religious, or
financial point of view, or even to start a war. It is careful manipulation of the opinions of the societies mostly by their government. In the effort to
control the nation 's thought process, the government has used mass propaganda for selling a war.
In the essay, "Propaganda: How Not to be Bamboozled," and "The World of Doublespeak," both authors discuss and explains the unusual types of
propaganda and the misleading nature of doublespeak. First, Donna Woolfolk Cross describes the constructions and the specific methods
propaganda presented in our day by day life, and how to avoid being tricked. Also Cross believes that it is important for people in a democratic
society to be well informed about propaganda due to how people get manipulated into simply doing something except thinking. Additionally, Cross
explains for us as readers the different sorts of propaganda and how we view the topics in a positive way. She highlights in her essay that propaganda
is not continually negative; however, it also used in significant ways. Cross presents in her essay that there are thirteen different types of propaganda;
such as Card Stacking, Name calling, and Glittering

Doublespeak In T. Lutz's The World Of Double Speak
Orwell believes that question–begging is a pervasive poison in political language. This can be seen in many politicians arguing for a point, in which
they assume that their point is true and attempt to use their assumptions as proof that their assumption is true. It is a backwards type of circular
thinking that values blind acceptance over truth. Political language especially suffers from these bad habits, because it is the type of language that
deals most with the sending of important messages to entire societies. People in politics rely so heavily on these bad habits because they know it is
falsely reassuring to the public, comfortable, and easy to fall back on. They rarely construct a message that is honest, because they are afraid of the...
Show more content on Helpwriting.net ...
If there was another form of the English language that worked as effectively and as easily as doublespeak, then maybe the official language of
public discourse would change. Until then, however, doublespeak is here to stay, in all of its meticulous, manipulative glory. I would propose that
doublespeak is even more prevalent today than it was in 1990. With the widespread popularity of the internet comes even more ways for people to
communicate, and more communication just increases the likelihood of doublespeak. Nowadays, corporations are expected to be present on the web,
and this puts pressure on them to respond to issues that go viral. It's at that point when the company's PR person will make a doublespeak statement
regarding the issue, trying to put out as many fires as possible by avoiding responsibility and manipulating the negatives into positives. If a response is
not satisfactory, the people of the internet can respond negatively, and a cyber–group of angry people on the internet can do a lot more damage to a
company's reputation than a physical group of angry people protesting in the 90s. This sounds like it would decrease the use of doublespeak, but I
personally think that it would just make the companies craft their doublespeak more cautiously, finding a happy medium between angry customer, and
obliviously loyal

Propaganda In The Handmaid's Tale By Margaret Atwood
The doublespeak or propaganda is a significant manipulate language that has been used in The Handmaid's Tale by Margaret Atwood, especially in
VIII. Birthday. This manipulate language is being used to persuade and encourage people by individual judgements and attitudes. The first significant
circumstance that Aunt Lydia uses her personal judgement to blame other women that they are not good. In the novel, "Of course, some women
believed there would be no future, they thought the world would explode. That was the excuse they used. They said there was no sense in
breeding...They were lazy women...They were sluts" (Atwood 113). Aunt Lydia judges those women that they are really bad and not good enough to
be as her ideal women. So, she is trying to

Analysis Of The World Of Doublespeak By William Lutz
In the essay "The World of Doublespeak", by William Lutz, the author gives the reader four different questions to help one identify doublespeak.
According to Lutz these questions are, "who is saying what to whom, under what conditions and circumstances, with what intent, and with what
results?" (par. 4). These questions help to distinguish between truthful language and doublespeak. The first question, "who is saying what to whom?"
focuses on the relationship between the two people. The chance of doublespeak being present increases greatly when the two people have a negative,
or passive–aggressive, relationship. The next question, "under what conditions and circumstances?" focuses on the events of what is going on. This
question shows up prominently in events such as political rallies and debates. The third question, "with what intent" focuses on the underlying goal of
the statement. This question raises the most suspicion, as it makes one really think about whether there is doublespeak present. The final question
"what results" ties in on the intent. The outcome of the doublespeak will be different that that of ... Show more content on Helpwriting.net ...
He explains that the cause of doublespeak is usually to evade making a problematic situation sound very bad. For example, "in 1984 the US State
Department announced it would no longer use the word 'killing' in its annual report on the status of human rights around the world"(par. 7). By doing
this, it eludes the readers into believing that the US does not have relations with nations that kill people. Although the US continues to have relations
with nations that kill people, the statements refer to those nations as those that have "unlawful or arbitrary deprivation of life" happening instead of
murder. This effect results in tricking the people into false assumptions of the US's relations with other

Doublespeak : Language That Deliberately Disguise Or...
Monica Marroquin
Mr.spencer
English 50
17 November 2014
Doublespeak
Doublespeak is language that deliberately disguises or reverses the meaning of words. It pretends to communicate but in fact it does not(lutz).Primarily,
it is meant to make the truth sound more palatable. In other words, doublespeak is the changing or switching of words to make an unpleasant, tricky,
negative situation sound not as awful. The language is used to confuse and manipulate people.
After all, we use language to think, to make decisions, to express our thoughts on issues everyday. Then, we process the information , which we can
only do so by using language. In fact, it is not too doubtful to say that language forms the basis of all human actions. The language we hear and use in
our lives influences us and helps shape our opinions. If the language we hear and read is misleading, it corrupts and misleads our thought processes. Not
only does the language of doublespeak corrupt thoughts and misleads our thought processes, it also destroys relationships by destroying our trust. Our
country has the ideal of honest communication of all concepts, But when we hear doublespeak from all sides of government, education, advertising,
and the media we begin to be cynical and distrustful toward every stitutions.
Doublespeak is all around us.There are certain types of doublespeak such as euphemism, jargon,gobbledygook/bureaucratese and inflated, The first
being euphemism is a phrase that is said in a way to

1984 Dystopia Analysis
The idea of a utopia sounds like a great idea, however it always turns into a feared dystopia. This is exactly what happens in the novel, 1984 and in
the notorious group, The Ku Klux Klan. The definition of Utopia is "an imaginary and indefinitely remote place" (Utopia). The illusion these
groups create never end up being utopias and eventually becomes a dystopia. The definition of dystopia is "an imaginary place where people lead
dehumanized and often fearful lives" (Dystopia). The KKK and Oceania are perfect examples of a falsified utopias that are simply dystopias. In the
book, 1984 written by George Orwell, Big Brother makes the illusion of a utopia via the uses of doublespeak, propaganda and, brainwashing. In
Oceania, Big Brother convinces the citizens that they live in a utopian world while they are really living in a dystopia. Big Brother makes everything
seem better by saying that it is better. In the novel, Big Brother decreases the chocolate rations but tells everyone seem that it is increased. "It appeared
that there had even been demonstrations to thank Big Brother for raising the chocolate ration to twenty grams a week. And only yesterday, he reflected,
it had been announced that the ration was to be reduced to twenty grams a week. Was it possible that they could swallow that, after only twenty–four
hours? Yes, they swallowed it. Parsons swallowed it easily, with the stupidity of an animal. The eyeless creature at the other table swallowed it
fanatically,

An Analysis Using Rhetoric Expert 's Advice Essay
An Analysis Using Rhetoric Expert's Advice On the morning of September 11, 2001, al Qaeda terrorists carried out a set of coordinated suicide attacks
with four–hijacked passenger planes and killed around 3,000 people on American soil. The first two planes hit the World Trade center in New York and
killed everyone on board and hundreds inside the buildings. Following this attack, the nation was informed by President Bush that these attacks were,
"apparent terrorist attacks on our country" (http://www.history.com/topics/9–11–timeline). The third hijacked plane soon crashed into the Pentagon in
Washington, D.C., and killed hundreds of people aboard and 125 military and civilian personnel inside the building. The fourth plane deliberately
crashed into a field in Somerset County, Pennsylvania, taking the lives of all the people and the crew aboard after a few passengers tried to take the
plane back from the hijackers. With thousands of lives taken and the American people frightened and in need of answers, they expected someone to
deliver a speech to provide comfort and guidance. George W. Bush, as president, was the only logical rhetor to fill that need, and nine days later on
September 20, 2011, he addressed the Nation in a Joint Session of Congress concerning the terror attacks. As we examine political speeches and
analyze how rhetorical devices are used, we turn to experts William Lutz, Clyde Miller, and Carol Lea Clark for guidance. Miller, Clark, and Lutz note
to the

`` But What Do You Mean? By Deborah Tannen
Within the essay, "But What Do You Mean?", author Deborah Tannen explains several main areas of miscommunication between men and women.
Within her article, she goes section–by–section comparing men and women's preferred style of communication. She concludes that while men and
women may communicate differently, neither are wrong. To address this concern, she suggests using language both parties can understand. On the
other hand, in William Lutz article, "The World ofDoublespeak," he takes a different approach to language discrepancies. Lutz introduces the idea of
doublespeak as inherently negative. He starts by proceeding to discuss types of doublespeak subcategory–by–subcategory. Within his subcategories, he
gives various real–world examples from various aspects of communication. The conclusion Lutz resolves to claims that doublespeak impedes
communication, and thus should be eliminated. Overall, despite both authors exploring aspects of language the tone, categorization, and conclusions
are different.
To begin, Tannen's article shows a primarily positive tone. She maintains a casual tone as she compares the dissimilarities between men and women's
communicative interactions. To further exemplify, Tannen first gives an example of either a male or a female encounter and then contrasts it with
comparative words such as "but" or "while." She uses language to divide but not exalt one language preference in greater esteem than the other. In her
passage regarding apologizing,

Propaganda And Doublespeak And The World Of Doublespeak
The language of propaganda and doublespeak have an extended history, going back to the earliest civilizations. Propaganda and doublespeak are the
use of verbal exchange to have an impact on the emotions, attitudes, and opinions of human beings. To try to get them to approve on a particular
political, religious, or economic point of view, or even to start a war. It is suspicious manipulation of the opinions of the societies to a large extent by
their government. In the effort to manage the nation 's thought process, the government has used the language of mass propaganda and doublespeak for
selling war.
In the essay, "Propaganda: How Not to be Bamboozled," and "The World of Doublespeak," both writers discuss and explains the unusual types of
propaganda and the misleading types of doublespeak. First, Donna Woolfolk Cross labels the structures and the detailed methods propaganda
presented in our day by day life, and how to avoid being tricked. Also Cross thinks that it is important for people in a democratic society to be well
knowledgeable about propaganda due to how people get manipulated into simply doing something except thinking. Additionally, Cross explains for us
as readers the different sorts of propaganda and how we view the topics in a positive way. She highlights in her essay that propaganda is not
continually negative; however, it also used in significant ways. Cross presents in her essay that there are thirteen different types of

Analysis Of Doublespeak By William Lutz
language. Lutz begins the persuasive essay with a sarcastic tone. He distinguishes the use of doublespeak with quotation marks. He starts off each
sentence without the use of doublespeak and ends with how doublespeak perceives the situation to be rather than the reality. Lutz states, "The Reagan
Administration didn't propose any new taxes, just "revenue enhancement" through new "user's fees." (Lutz line 1–3) He shows how "taxes" was
changed to something different in order to mislead the public. William Lutz provided various examples to show that doublespeak can sugarcoat
different situations. He then goes on to supply a definition of doublespeak through diction. William Lutz continues to classify doublespeak as a
"language" and explains how it is used to mislead others. He states, "Doublespeak is language that avoids or shifts responsibility, language that is at
variance with its real or purported meaning." (Lutz line10–11) This shows that it is at a whole other level that has to be deciphered to be able to
understand and also suggests that can be difficult to capture. Lutz also uses repetition to give the definition. He states, "It is the incongruity between the
word and referent, between seem and be, between the essential function of language..." (Lutz line 15–16) This emphasizes the length of the effect
doublespeak can have. Lutz begins to structure his essay into subsections to further explain doublespeak. The first subsection focuses on "How to Spot
Doublespeak." He

A Possible Examination Done By Rhetoric Experts Essay
A Possible Examination Done By Rhetoric Experts On the morning of September 11, 2001, al Qaeda terrorists carried out a set of coordinated suicide
attacks with four–hijacked passenger planes and killed around 3,000 people on American soil. The first two planes hit the World Trade center and killed
everyone on board and hundreds inside the buildings. Following this attack, the nation was informed by President Bush that these attacks were,
"apparent terrorist attacks on our country" (http://www.history.com/topics/9–11–timeline). The third hijacked plane soon crashed into the Pentagon in
Washington, D.C., killing multiple people aboard and 125 military and civilian personnel inside the building. The fourth plane was deliberately
crashed into a field in Somerset County, Pennsylvania, taking the lives of all the people and the crew aboard after a few passengers tried to take the
plane back from the hijackers. With thousands of lives taken and the American people frightened and needing answers, they expected someone to
deliver a speech addressed to the nation to provide some form of comfort and guidance. George W. Bush, as president, was the only logical rhetor to
fill that need, and nine days later on September 20, 2011; George W. Bush addressed the Nation in a Joint Session of Congress in attempt to ease
Americans concerning the terror attacks. As we examine political speeches and analyze how rhetoric devices are used, we turn to experts William
Lutz, Clyde Miller, and Carol

Euphemism And Racist Language Examples
Introduction
As much as language helps to communicate, but as the same time this same language gives room for misunderstanding and miscommunicating. The
common and major barriers are these six: ClichГ©, Jargon, Slang, Sexist and Racist Language, Euphemisms and Doublespeak.
ClichГ©, Jargon and Slang
ClichГ© is an overused word or phrase that has lost its originality and interest overtime. It loses its impact on the receiver because they avoid the use
of the common meaning and at the same time it doesn't focus on the precise usage of the word or phrase.
Example: "At the end of the day" said during a business meeting setting might cause misunderstanding base on the fact that the receiver might interpret
that as the literal meaning of the end of that day or ... Show more content on Helpwriting.net ...
Example: the most common Jargon we all refer to when thinking about a normal standard working job is the famous "9–to–5"; which stands for the
standard work day.
Slang is a different way than the usual to say or express words. ItВґs close to jargon; it may be a freshly invented word or a traditional one with various
intent or effect.
Example: A common slang I heard about in an American TV–series was how workers referred to "CEO, COO, CFO... and so" on as the c–level
workers to refer to the high senior workers in the management.
Sexist and Racist Language, Euphemisms, Doublespeak
Sexist and racist language is a group of slangs joined together to belittle or insult people of different groups, origin and culture. Today these languages
are violation of policies and discriminatory laws.
Example: these types of "slangs" referred as being sexist or racist, unfortunately are present in our everyday lives and all over the world. A common
example is referred to people who travel from place to place or simply are nomad as

Impact Of Doublespeak In My Life
Throughout my life I believe that I have experienced quite a lot of doublespeak. The largest impact of doublespeak was when I was younger and
both of my grandma's got cancer. At the age of around twelve I had no idea what cancer was. The way they spoke of cancer was very evasive, mostly
because they knew that I probably would not be able to handle what cancer was at my age. I think that doublespeak was a respectable form of
doublespeak because they were not trying to hide anything they just wanted what was best for my wellbeing in a troubling time. Another form of
doublespeak, which I participated in, happened during my internship this summer. I worked for a tool shop named "Acutec Precision Machining" who
manufactured aerospace parts. At Acutec

The World Of Doublespeak By William Lutz
In William Lutz's essay "The World of Doublespeak," from Christopher Ricks's and Lenonard Micheal's anthology State of the Language, he examines
the art of doublespeak. This essay is meant to enlighten people on different uses of doublespeak and how organizations and others use it to mislead.
Lutz begins by defining doublespeak as "A blanket term for language which pretends to communicate but doesn't, language which makes the bad seem
good, the negative appear positive, the unpleasant attractive, or at least tolerable" (278). Specifically, people who use doublespeak pretend to convey
a certain message while in reality they do the exact opposite. The author gives examples of doublespeak that affect the way people think; for example,
he ... Show more content on Helpwriting.net ...
At its length, Lutz's article proves how frequent doublespeak and its tactics are used to manipulate a situation. After reading this essay, it has become
obvious to me that doublespeak has been used on and around me throughout my life. This article has taught me to analyze and investigate phrases that
are convoluted or meaninglessly complicated. His paper teaches readers to ignore useless information and strip phrases down to what they truly mean.
Through Lutz's use of numerous historical and personal examples, he effectively argues his opinion on the negative uses of doublespeak. Younger
audiences who are often confused or misled by the various tactics of doublespeak and have a challenging time listening to and understanding political
conversations would highly benefit from this article. In order to understand doublespeak, one must first understand why speakers use it and what
effects it has on the public. Professionals use doublespeak to deceive because it distorts reality in favor of the speaker, it confuses and corrupts the
audiences thinking, and it avoids responsibility.
One of the most crucial reasons people in positions of power utilize doublespeak is to twist the reality of a negative situation to their audiences.
William J. Kopple, professor and department cochairman of English at Calvin College, is author of the paper "Still Vigilant about Doublespeak?"
featured in the Language Arts Journal of Michigan, in which he remarks, "It is doublespeakers' sole

With These Words I Can Sell You Anything Essay
"With These Words I Can Sell You Anything" is an article written by William Lutz, explaining the tactics of marketers to sell their products. It is an
excerpt from his book Doublespeak, published in 1990. William Lutz has been called "the George Orwell of the 1990s", and indeed many of his
books are titled in direct reference to Orwell's works. Lutz claims in his article that there's a big conspiracy where the people trying to sell us things
are giving us ineffective products disguised as something much better. Unfortunately, he comes off as paranoid; someone making a big fuss over that
which in reality isn't a big deal and as someone late to the party, only discovering something long after everyone else. The first issue with Lutz is his...
Again, using common sense it's almost insulting to think that anyone would be fooled by these words. When someone sees an ad for something and
its bottom line for making you buy a product is that it works 'Like Magic!' how could they help but laugh? It's disturbing to think that anyone would be
fooled into buying these products multiple times if they're so ineffective. When a person see a product they need like laundry detergent that claims it
can completely erase stains, why wouldn't they go test it? It can clean their clothes like any other detergent, and if it removes stains they might have a
great product on your hands. If it doesn't, they simply look for a different product. Lutz acts like once something is bought the consumer gets stuck
with that for life, with no alternatives. The beauty of a free market is that there are countless products for the same thing, and they all work differently.
Nobody will be fooled into buying something that doesn't work more than once. While Lutz does correctly examine that advertisers use different
methods to persuade consumers to buy products, he falls flat on his face when he takes up 11 pages explaining things that should be obvious to any
high school graduate. If you pick apart someone's words enough you can make anyone seem like the devil, and unfortunately that's what has

But What Do You Mean By Deborah Tannen Summary
Deborah Tannen and William Lutz both discuss the difficulty of communicating. Their point of views may be different, but their conclusion is the
same. Men and women have difficulties of communicating. Not because the two genders want to be complicated but simply because we don't realize
how or what we're doing when it's happening.
Talking, it is a form of communication that we as people do because it is our human nature to. AS humans "conversation is a ritual" (327), we speak
without thinking of other meanings that our words could mean. We don't think about appropriation, the way others may think, or take other feelings
into account. WE as humans speak to interact because as mentioned earlier "Conversation is a ritual" (327). When it comes to talking there is no right
way, the way society communicates it can "mislead, distort, inflate, circumvent, obfuscate" one another.
In the first excerpt Deborah Tannen wrote "But What Do You Mean?", she breaks down and classifies the conversational areas where men and women
have the most difficulties communication. Tannen's excerpt is written from a personal point of view, it is written within her daily workplace and based
off actions or events she encounters between men and women. Tannen argues that men tend to be more confrontational when communication and
women happen to approach confrontation in a subtle way. Men are direct and to the point, while women try to negotiate. In the excerpt Tannen breaks
her argument into 7 sperate

The Ways We Lie 'And The World Of Doublespeak'
In the essays "The Ways We Lie" by Stephanie Ericsson, and "The World of Doublespeak" by William Lutz, there are two different angles on lying.
They both have a different outlook on lying, Ericsson believes that it is just a part of our language, and that these lies are not deliberate. Lutz believes
that it is more deliberate, and intentional. Both Ericsson and Lutz use anecdotes and stories as examples of lies, while describing different kinds of lies.
The author's purpose in both of these essays are the same, to tell the world about lies people tell. In "The Ways WeLie" Ericsson describes different
ways people lie, while in "The World of Doublespeak" Lutz goes into detail into one kind of lie, doublespeak, rather than multiple ways people

Mentally Control In George Orwell's 1984
When it comes to being mentally control the book 1984 places a big role There is a psychological purpose behind this concept but one to know
will have to look into the world of Winston and what he believed in and stood beside at all times. In 1984 there was a so called doublespeak which
basically meant saying one thing and meaning another. This feature shows what their society made all these people fear of getting caught by Big
Brother which was their ideal the one they lived by. As it says in (page 34) "if the party could thrust its hand into the past and say of this or that
event, it never happened." words can speak by themselves and here you could tell Winston was trying to say that the party can basically control one's
mind to what

Life Under The Chief Doublespeak Officer By William Lutz
In the essay, "Life under the Chief Doublespeak Officer, the writer, William Lutz, speaks about the vocabulary used to maneuver and misguide the
"everyday person." We are introduced to the fancy words and titles that add positive connotation to the reality of negativity. The essay enlightens and
teaches not to be fooled by filtering terms.
Without the use of description an essay, poem or story would be considered as uninteresting and boring. The use of expressive language is a
descriptive element used in this essay. The language applied allows the reader to see exactly what the writer is saying. The writer deliberately chose
words that paint a picture and are vividly expressive. "Description should aim for accuracy and fairness and avoid

Propaganda And The World Of Doublespeak
The use of propaganda and double–speaking have a long history, going back to the ancient societies. Propaganda and doublespeak are the use of verbal
exchange to have an effect on the emotions, attitudes, and opinions of human beings. To try to get them to accept a particular political, religious, or
financial point of view, or even to start a war. It is careful manipulation of the opinions of the societies mostly by their government. In the effort to
control the nation 's thought process, the government has stemmed to using mass propaganda for selling a war.
In the essay, "Propaganda: How Not to be Bamboozled," and "The World of Doublespeak," both authors discuss and explains the unusual types of
propaganda and the misleading nature of doublespeak. First, Donna Woolfolk Cross describes the constructions and the specific methods
propaganda presented in our day by day life, and how to avoid being tricked. Also Cross believes that it is important for People in a democratic
society to be well informed about propaganda due to how people get manipulated into simply doing something except thinking. Additionally, Cross
explains for us as readers the different sorts of propaganda and how we view the topics in a positive way. She highlights in her essay that propaganda
is not continually negative; however, it also used in significant ways. Cross presents in her essay that there are thirteen different types of propaganda;
such as Card Stacking, Name calling, and

Cons Of Animal Conservationism
Third, as mentioned a few times in this paper, conservationism views "animals as natural resources" for the consumption of humans. Consumption
meant literally and figuratively, in that animals are valued for their entertainment value at the zoo for humans to "consume". In "Constructing
Consumables and Consent", author Cathy B. Glenn discussed "the two common and codependent corporate discursives" in factory farms, yet, also
used by conservationists like PNM. First, "doublespeak", a word of phrase that deliberately obscures language to hide the harmful truth. Stakeholders,
like PNM, are pros at coming up with "doublespeak" to conceal the environmental damage they take part it for the continued extraction of coal. Next,
the "creation of 'speaking' animals to sell products, like the experience of the zoo. ... Show more content on Helpwriting.net ...
Of course, there are real dangers our planet faces of running out of vital resources to sustain the human population. But, "conservation" of resources,
frames itself in a positive light, and masks the reality that conservationism is purely for human benefit and does not take into account the animals or
nature. Also, "speaking" animals, or zoo goers "speaking" for animals is problematic. For instance, amid my visit to the zoo, I heard two zoo goers
speak to each other about,"Why is that Tazmanian Devil just sleeping" and the other replied, speaking for the animal, "I am just taking a Saturday
afternoon nap". This is problematic because the animal is seen as happily taking a nap and it is not considered that perhaps the animal is bored and
does not want to be there. As conservationists, PNM would approve of "speaking animals" because it distances the zoo goer from the harmful facts
behind

Doublespeak: Unhealthy Food To Children
Major food companies spend billions of dollars every year to market unhealthy food to children. Today, children are more obese than they have ever
been before. According to research proposed in 2012, nearly one third of children are obese (Centers for Disease Control and Prevention). Doublespeak
is a method that is used to confused of manipulating words into nonsensical, made–up phrases to make the bad sound good, the excruciating sound
acceptable, and the good stuff seem so much better (William Lutz). Doublespeak comes with the expense of children's health by making them more
susceptible to high cholesterol, high blood pressure, diabetes, and obesity. Doublespeak is the manipulative strategy that helps businesses make their
money. However, ... Show more content on Helpwriting.net ...
Children are exposed to roughly twenty–seven food advertisements per day on television (Schor). That number does not include the many other forms
of advertisements children are objected to every day. One of the most popular and effective methods of marketing is by using cross–promotional
techniques. Toys, giveaways, and packages are commonly used in cross–promotional activities by associating junk food with movie and cartoon
characters. McDonalds is arguably one of the most successful corporations at selling products to children and can credit most of their success to the
toys that accompany a Happy Meal. Children are encouraged to purchase Happy Meals multiple times in order to collect all of the toys in the series.
Cereal brands are also recognized for including movie related prizes with the purchase of a box of cereal. Packages sometimes offer premiums and
giveaways to trips relating to movies. The partnership between movies and junk food brands turn movies into advertisements themselves. The movies
will have product placement at eye level to children in a partner ship. Product placement can take place by mentioning a product name or showing the
brand. Another popular method of cross–promotional activities is by associating cartoon characters with snack foods. Macaroni cheese shaped like
SpongeBob, fruit snacks shaped like Scooby Doo, and Jimmy Neutron shaped crackers are not uncommon. Children have reportedly argued that food
tastes better when it is in the shapes of cartoons (Consuming

'Determining Your Writing Style'
It may come as a surprise to many, but writing is no longer about the writer and is solely about the reader. When writing anything, whether it be a
press release, a newspaper article, or even an informative essay, the only person that should be considered is the one that is going to read and draw
conclusions from the writing. The ultimate point of one's writing is to benefit one's reader through understanding them, writing clearly and concisely,
refusing to use methods that mislead them, and refusing to present information that has no basis of truth.
There are many ways to strengthen one's writing. The best way for writers to optimize their writing is through understanding their audience. In the
essay "Determining Your Writing Style" (n.d.),... Show more content on Helpwriting.net ...
Methods of propaganda and doublespeak mislead the reader so they can no longer form educated opinions about the topic. Audiences are expected to
be critical and to know "how to challenge and to question, how to make distinctions between propaganda and reasonable argument" (Cross, 1977, p.
150). This expectation is unreasonable because it is the writer's responsibility to not use misleading methods and to voice his or her opinion without
using subtle techniques of persuasion. Writers should, therefore, avoid using any techniques of propaganda, such as name–calling, glittering
generalities, argumentum ad populum, transfer, card stacking, or any of the other numerous ways to persuade people without their consent.
Doublespeak is another technique that should be avoided by all writers. Doublespeak, as defined in the essay "The World of Doublespeak" by
William Lutz (1989), is "language which pretends to communicate but doesn't, language which makes the unpleasant attractive, or at least tolerable",
and through doing this, it conceals and prevents one's actual thoughts (p. 178). Doublespeak shrouds and averts thought and should be avoided by all
writers. Not only is a writer who uses doublespeak concerned with distracting the reader for his or her personal gain, but it also does not consider

Examples Of Doublethink In 1984
People in power rely on psychological manipulation to suppress others and control them. Propaganda is the centerpiece to controlling the citizens of
Oceania. This propaganda raises morale of the citizens and brainwashes them into the party's ideals. The party uses doublethink to change the truth
and alter history to control the perception their citizens have. A good example of doublethink is the party slogan "WAR IS PEACE. FREEDOM IS
SLAVERY. IGNORANCE IS STRENGTH." (
George Orwell, 4). The slogan tells the people that they already have what they want, by staying ignorant
they will be strong, and that seeking freedom will make them slaves. The party convinces them that what they have is a utopia and therefore will not
rebel. The party also uses

The World Of Doublespeak Analysis
What is doublespeak? Is it a useful and the language should be using? Possibly people will come up with different opinions and suggestions of
doublespeak. Some people will say that doublespeak is bad and people should avoid using it; for example, in Lutz's essay, "The World of
Doublespeak," Lutz wrote about the negative aspects of doublespeak. He defines doublespeak as, "language that pretends to communicate but really
doesn't" (Lutz/P.347). In some case he is right as doublespeak can make things sinful, virtuous; something terrible, be wonderful, and so on. However,
doublespeak is a powerful communication skill; People should be familiar with it and be able to use it. It would be as dangerous as Lutz mentions in
his article when people used ... Show more content on Helpwriting.net ...
His main argument on doublespeak is that the doublespeak misleads the audience. This is pretty much true. The human's recognition can be easily
changed by the uses of language that their information comes from. For example, once the news reporter called a terrorist, "the freedom fighters," most
of the audiences who feel less fear and anxiety. Although, what the terrorist are really are killing people and forcing innocent people to group suicide
with them, when their title change some of the audiences will easily justify the terrorists' behaviors. There's another example of doublespeak's
dishonesty; when a person with money and authority, for example, the Prime Minister, force a regular citizen by treated them. It would sound very
bad when a people says that the Prime Minister threated a citizen, but it will sound nothing if people says that the Prime Minister made a deal with
the regular citizen, and in most case it this really happened the journalist would use doublespeak and change threat to deal or some positive words.
Due to the way, doublespeak can change the reality of something it is like political tools that lead to dishonesty and trust issues, but that's also the
reason why people should learn double

Doublespeak In English Language
Today's world is rife with inaccurate use of the English language. Some, like George Orwell in Politics and the English Language, may even argue
that the English language is on the decline. In The World of Doublespeak, Lutz claims that doublespeak is a major contributing factor to the decline of
the English language as it limits our ability to think crucially. Ultimately, doublespeak is a dangerous phenomenon, and each form of doublespeak
comes with its own danger. Doublespeak is language that is not technically a lie but is not the full truth either. As described by Lutz, "Doublespeak is
language that pretends to communicate but really doesn't" (347). Doublespeak is "the incongruity between what is said or left unsaid" (Lutz, 348). It...
Lutz defines jargon as "the specialized language of a trade, profession, or similar group" (349). This is necessary for professionals to be able to
communicate effectively with people of the same profession. On the other hand, jargon can be used pretentiously, making simple concepts appear more
complex than they need to be in order to impress an audience. Even something as simple as smelling can be turned into medical–sounding nonsense–
"organoleptic analysis" (Lutz, 349). When professionals use this language around people that would not be expected to know what they mean, it is
purposely confusing. Consequently, this causes people to overlook important details because they cannot comprehend them. Thirdly, gobbledygook
is "a matter of piling on words, of overwhelming the audience with words" (Lutz, 350). This makes people seem cultured and reputable. It sounds
impressive as a speech, but then makes no sense when it is fully analyzed as a text. People who speak like this ultimately come across as knowing
nothing about what they are saying. This was especially prevalent in NASA's shuttle program, which ultimately led to the Challenger disaster in 1986.
Gobbledygook is dangerous because people do not want to admit that they cannot comprehend the text, so they just go along with whatever is said to
protect their pride. Finally, inflated language is used "to give an air of importance to people, situations, or

Doublespeak: Threats To Language
Doublespeak is, without a doubt, one of the most severe threats to language. Slang, texting, and improper grammar are readily accused of hijacking
language when these actually follow the intent of language: to communicate. Communication is defined here as "the utilization of language to
exchange information". The irony is that while slang, texting and improper grammar may not appear as "pretty" as language should be, they all serve
to communicate properly. Doublespeak intentionally utilizes language to exchange deceitful information, and does so while keeping up appearances of
what we normally define as "pretty" or acceptable linguistically. There is no doubt people subconsciously take in doublespeak. This is perhaps the most
sinister aspect... Show more content on Helpwriting.net ...
Doublespeak is not intended to communicate (at least not in a way we usually anticipate), nor can it be considered conventional. The only fragment of
the definition of language doublespeak adheres to are "human" "words" and "structured". If we were to define doublespeak, "human words structured"
would make up 60% of the definition. The other 40% would be the addition of "to deceive". The bastardization of the definition of language to define
doublespeak perfectly illustrates the metaphorical bastardization of language for the malevolent sake of

The Pros And Cons Of American Political Speech
The largest voices in social language are coming from social media platforms. Currently, Twitter and Facebook have amassed an audience of millions
and heavily influence culture and dialect in the U.S. Political speech, which uses propaganda, has become a tool for social media platforms. Recently,
elections largely relied on media platforms to campaign and permeated social media language, because they were over publicized and indoctrinated into
people's mind. American political speech is unethical because it uses propaganda such as silencing, double speak and slanting, which has affected social
media and has become a source of entertainment through pillory. There is an online culture that's created a new relationship between companies and
consumers. This has opened a communication channel that seems to have adopted speech patterns from politics. When people open apps such as
Twitter, they frequently see companies degrading their customers for laughs. For the first time, companies such as Wendy's have the freedom to silence
people without consequence, because of the wave of silencing that has been seen in our elections. On Wendy's Twitter there have been instances of
people commenting on their food negatively, and mocked using ad hominem. It gives the impression of small banter, but this is just one example where
people have made a comment, been shut down, and some forced to take down their comments or accounts due to backlash. This was common in our
recent elections, leading

Compare and Contrast of Quindlen and Lutz
Compare and Contrast of Quindlen and Lutz Upon reading and examining two essays, "Life under the chief doublespeak officer" a narrative by
William Lutz and "Homeless", a descriptive by Anna Quindlen, I firmly believe that Quindlen provides the preferred essay due to the gravity of her
subject, greater personal relevance, and that her material allows the reader to sympathize with the subject matter. William Lutz'sessay addresses the
growing trend in Corporate America to disguise actions with words and or phrases that mask the intention of the company. In Lutz's essay he says," With
doublespeak, banks don't have "bad loans" or "bad debts"; they have "nonperforming assets" or "nonperforming credits" which are "rolled over" or ...
Inside were curtains, a couch, a stove, and potholders. You are where you live. She was somebody." (Quindlen, n.d.) Immediately, as a reader, I felt
the emotional weight and connected to Quindlen and her homeless friend Ann. Quindlen's description of the photograph allowed me feel as if I had
lost something, even though there was no physical connection. Lutz addresses a topic that has spread like an uncontrollable virus fueled by political
correctness. However, I question the social relevance of the topic. Lutz's essay comes off as having a chip on his shoulder and cold disdain for current
trends in corporate communication. Lutz's thoughts, accurate as they are, are nothing more than a rehashed Andy Rooney editorial. Quindlen
however, delicately reminds us of how important a place to call "home" is. Quindlen eloquently says, "Home is where the heart is. There's no place
like it. I love my home with ferocity totally out of proportion to its appearance or location. I love dumb things about it: the hot–water heater, the plastic
rack you drain dishes in, the roof over my head, which occasionally leaks. And yet it is precisely those dumb things that make it what it is––a place of
certainty, stability, predictability, privacy, for me and for my family. It is where I live. What more can you say about a place than that? That is
everything." (Quindlen, n.d.) This is how Quindlen separates her work from Lutz's work; by making her

Doublespeak In The Mastercard Commercial

Recommended

Recommended

More Related Content

More from Juanita Conklin

More from Juanita Conklin (20)

Recently uploaded

Recently uploaded (20)

Doublespeak In The Mastercard Commercial