From INBOX: The Messaging Industry Event Track: MESSAGING, COLLABORATION, SOCIAL MEDIA | 3:00 PM - 4:00 PM M6: Enterprise 2.0 and the 'Resocialization of IT' In recent months, businesses have paid a great deal of lip service to "Enterprise 2.0," a loosely defined set of tools, rules and processes for supporting highly adaptive and efficient communication inside and outside the enterprise. A key concept in Enteprise 2.0 is user autonomy -- often, the user can implement tools with little or no support from IT. What does this mean for the IT organization, and what can it do to fulfill its mandate of supporting best practices? In this session, we will look at some of the assumptions underpinning Enterprise 2.0 and examine best practices that are emerging at leading organizations. SPEAKER: Giovanni Rodriguez, Principal, HubbubPR