The document provides an analysis of the song "Humble" by Kendrick Lamar. It summarizes that the lyrics convey Kendrick's intentions to leave gang violence behind and be a role model. The music video depicts Kendrick rising from poverty to wealth through various costumes and locations. It uses many quick cuts and close-ups of Kendrick to keep viewers focused on him as the central performer and brand being promoted.

1. Humble

2. Lyrics
 The lyrics in the song humble convey a strong and violent atmosphere, the
repetition of the phrase ‘’be humble’’ suggests that he has put the gang
violence behind him and now has the intentions to be more civilised. As he
repeats this phrase many times this suggests he has a strong point of view
on this matter and is determined to get people to be more humble around
him as he is a changed man. This could be because he is now more
popular and now understands he is seen as a role model and is influential
in the society. There is a lot of explicit language in this song, this makes
the lyrics more threatening, The word ‘’bitch’’ is used many times as this
may be because he does not see women as equal and needs to prove he is
better by reminding us frequently.

3. Music
 Humble is an example of hip hop, the fast editing matches the upbeat
tempo of the beat, and the frequent hook throughout the song.

4. Mise en scene
 There are a lot of costume changes in this music video, this is used to
show of his wealth and also suits the genre as in hip hop rap, it is very
stereotypical to show off items and make their life look glamourous and
amazing, which has been done through all the cool and expansive outfits
he is seen to be wearing.

5. Mise en scene
 He is found in many roughs areas, for example, the Los Angeles river. This
shot shows us that he has come from the gutter and had a difficult
childhood as he has grown up in to gang violence, even though he was
against this and did not join the Piru or Crips. He is also found in wealthy
areas eating very large meals with his friends, imitating the last supper,
showing us where he has come from and the success he has made his life
into.

6. Camera work  For most of the video the camera is on Kendrick
Lamar, through close ups and mid shots as he is
the star and needs to be the centre of the music
video. Pans is used in this video to keep Kendrick
the star of the attraction in the frame and to let
us follow him on his journey from the bottom to
the top. Close ups and mid shots are used a lot to
keep the viewers attention on Kendrick. The
backward tracking shot is used frequently in this
video to show us he is not alone and to
exaggerated his urge to be humble.

7. Editing
 The editing in this music video is very
quickly and there are many short
shots to keep the up beat tempo of
the song. On the hook of the song
there is large gaps with the camera
focusing on Kendrick without any
cuts, this is most likely to catch the
viewers attention because the rest of
the video has mostly quick cuts.

8. Performance
 In Humble the camera is mostly
pointing at Kendrick and making
him the star of the show, this is
done through many close up and
mid shots, this means the style of
the video is a performance as this
music video does not tell a story
that is obvious, the story is mostly
told through the lyrics.

9. Star image/ brand
 Kendrick's selling point is the clothes he
is found wearing, as a lot of his audience
will desire his clothes and to be like him.
So he is found wearing his own
merchandise to help promote his brand,
this is very common in rap and he is a
West Coast rapper and they have a huge
influence on how many people dress, an
example of the other artists who are
exploiting this opportunity are The Game
and Tyler the Creator as they are found
wearing their own brands which is similar
to what Kendrick does.

10. Voyeurism
 This video is directed towards the male
audience, they are quick to grab the males
attention as at the beginning there are young
black women who are in skimpy clothing
counting money, in this video they are shown
as objects which suits the genre and the
audience the video is directed to.

11. intertextuality
 The song Humble is very similar to The
Games song Ryda, as in both of these
music videos have an orientation around
money, As in humble they are counting
cash and in Ryda they are robbing a
armoured truck. Both of these music
videos are rebellious and don’t follow the
rules to society. They also both glamorise
gang violence.

12. Context
 In this song he is telling himself to be
humble, I believe this idea is because
their is a movement in Compton trying
to bring peace between the Crips and
Pirus. In this rally Snoop Dogg and The
Game marched to a police station and
gave a speech to try to bring both of
the gangs together. This song by
humble intends he wants to be humble
and stop the violent life he is expected
to live up0to.