This presentation was given during the Spring 2012 Data Center World Conference in Las Vegas, NV by Jon Lorton from Emerson.

1. Interested in data center management and DCIM?
Learn about the management and DCIM sessions offered at the upcoming
Fall 2012 Data Center World Conference at:
www.datacenterworld.com.
This presentation was given during the Spring, 2012 Data Center World Conference and Expo.
Contents contained are owned by AFCOM and Data Center World and can only be reused with the
express permission of ACOM. Questions or for permission contact: jater@afcom.com.

2. Taming the DCIM wave with ITIL
Jon Lorton - Data Center Management Specialist
Jon.Lorton@emerson.com
ITIL v3 Foundations Certified
Emerson Network Power
Data Center World – Spring 2012

3. Session Review
ITIL is an Information Technology management
framework that provides practices for Information
Technology Services Management (ITSM), IT
development and IT operations.
DCIM is the integration of IT and facility
management disciplines to centralize monitoring,
management and intelligent capacity planning of a
data center’s critical systems.
This session will review ITIL and DCIM, evaluate
where the two intersect and how they benefit the
organization by reducing cost and increasing
system availability and uptime.

4. Outline - Agenda
• DCIM Defined
• ITIL Defined
• Taming DCIM with ITIL
• ITIL and DCIM Resources

5. Key Takeaways
Recognize the key Challenges in the IT Facilities and
Systems teams
Determine the keys to aligning the business services
that are standardized, measured, flexible and
responsive
Determine keys to an ITIL based Asset Management
System that would incorporate new procedures to
increase system availability.
Why ITIL can and should become a strategic part of
your business plan.

7. DCIM defined
DCIM is the monitoring, collection and analysis of real-
time, continuous, accurate information from an
intelligent infrastructure that allows for immediate
action designed to keep the data center in an
optimal state of balance between availability,
efficiency and capacity.
A DCIM-compliant data center has a cross-domain
management strategy, is built on a foundation of
intelligent infrastructure, is run by performance
metrics and is tightly integrated with IT operations,
enabling lean management processes. Organizations
that operate within a DCIM framework maintain
high availability and control costs in distributed,
traditional and hybrid models.

8. DCIM Challenges
Today many IT and Facilities teams are segregated:
separate management structures, different
processes and goals
Facilities teams manage the infrastructure – Power,
and Cooling Requirements, Maximum Weight
Distributions, and Floor Security
Systems teams Manage Servers, Networks, Software
availability, version and patches, virtualization
systems and management

9. 4 Phases to move to a Managed
DCIM Environment
II. Monitor Assets and obtain access control to all
necessary information to make planning decisions
III.Enable Real time Notifications and access to
performance data
IV.Decommission systems and identify the
connection between power, cooling, and space
past trends, current usages, and future
requirements
V. Anticipate potential failures and automatically
shift workloads

10. DCIM defined – Phase I
Monitor Assets and obtain access control to all
necessary information to make planning decisions
• Asset Inventory
• Asset Resource Requirements

11. DCIM defined - Phase II
Enable Real time Notifications and access to
performance data
• Application performance monitoring
• Network Performance
• Access analytics

12. DCIM defined – Phase III
Ability to efficiently decommission systems and
identify the connection between power, cooling,
and space past trends, current usages, and future
requirements
• Power Visualization
• Load Requirements / Capacities
• Airflow Modeling
• Data Repository for Trends / Future Needs

13. DCIM defined – Phase IV
Anticipate potential failures and automatically shift
workloads to reduce downtime and optimized data
center efficiencies
• Data Analysis of Current and Future needs
• “What If” scenarios and Analysis
• System Intelligence to account for workload shifts
and analysis on Physical aspects – Power/Cooling/
Weight/Network

15. ITIL – IT Infrastructure Library
ITIL is a public framework that describes
Best Practices in IT service management
ITIL provides a framework for the governance of IT, the
‘service wrap’, and focuses on the continual measurement
and improvement of the quality of IT service delivered,
from both a business and a customer perspective.
ITIL was published between 1989 and 1995 by Her Majesty’s
Stationery Office (HMSO) in the UK on behalf of the
Central Communications and Telecommunications Agency
(CCTA) – now subsumed within the Office of Government
Commerce (OGC). Its early use was principally confined to
the UK and Netherlands.
cont…

16. ITIL – IT Infrastructure Library cont…
ITIL was built around a process-model based view of controlling
and managing operations often credited to W. Edwards Deming
and his PDCA cycle (Plan Do Check Act project management
lifecycle)
ITIL v1 had over 30 books in the original version
A second version of ITIL was published as a set of revised books
between 2000 and 2004 known as ITIL v2.
ITIL v3 was published in 2007 and takes that Framework and puts
details behind them.
- Wikipedia

17. ITIL – Benefits
ITIL provides a systematic and professional approach to
the management of IT service provision.
Benefits that include:
• Reduced costs
• Improved IT services through the use of proven best
practice processes
• Improved customer satisfaction through a more
professional approach to service delivery
• Standards and guidance
• Improved productivity
• Improved use of skills and experience
• Improved delivery of third party services through the
specification of ITIL or ISO 20000 as the standard for
service delivery in services procurements.
17

18. ITIL – Today – v3
ITIL v3 is comprised of Five volumes
• ITIL Service Strategy
• ITIL Service Design
• ITIL Service Transition
• ITIL Service Operation
• ITIL Continual Service Improvement

19. ITIL v3 Structure

20. ITIL – Service Strategy
As the center and origin point of the ITIL Service Lifecycle, the
ITIL Service Strategy volume provides guidance on clarification
and prioritization of service-provider investments in services.
Service Strategy focuses on helping IT organizations improve and
develop over the long term.
List of covered processes:
Service Portfolio Management
Demand Management
IT Financial Management

21. ITIL – Service Design
Provides good-practice guidance on the design of IT services,
processes, and other aspects of the service management effort.
Significantly, design within ITIL is understood to encompass all
elements relevant to technology service delivery
List of covered processes:
Service Level Management
Availability Management
Capacity Management
IT Service Continuity Management
Information Security Management
Supplier Management
Service catalogue Management

22. ITIL – Service Transition
Relates to the delivery of services required by a business into live/
operational use
Often encompasses the "project" side of IT rather than "Business
as usual approach.
List of covered processes:
Service Asset and Configuration Management
Service Validation and Testing
Evaluation
Release and Deployment Management
Change Management
Knowledge Management

23. ITIL – Service Operations
Best practice for achieving the delivery of agreed SLA’s).
Service operation, as described in the ITIL Service Operation volume,
is the part of the lifecycle where the services and value is actually
directly delivered.
Also the monitoring of problems and balance between service
reliability and cost etc are considered. The functions include
technical management, application management, operations
management and Service Desk as well as, responsibilities for staff
engaging in Service Operation.
List of covered processes:
Event Management
Incident Management
Problem Management
Request Fulfillment
Access Management

24. ITIL – Service Continual Service Improvement
Key is to align and realign IT Services to changing business needs
by identifying and implementing improvements to the IT
services that support the Business Processes.
The perspective of CSI on improvement is the business
perspective of service quality, even though CSI aims to improve
process effectiveness, efficiency and cost effectiveness of the
IT processes through the whole lifecycle. To manage
improvement, CSI should clearly define what should be
controlled and measured.
List of covered processes:
Service Level Management
Service Measurement and Reporting
Continual Service Improvement

26. ITIL – Service Strategy
Key Processes:
Service Portfolio Management
Demand Management
IT Financial Management
Key Activities
Think about why something is done before determining how to do it
• Define Value [Value = Utility + warranty ]
• Create Service Level Packages
• Define IT Financial Priorities

27. ITIL – Service Design
Key Processes:
Service Level Management IT Service Continuity Management
Availability Management Service Catalogue Management
Capacity Management
Key Activities
• Create a Service Catalogue with service loads, structures, costs,
availability(SLA) and requirements
• Service Availability – Implement Maintenance and Monitoring tools
• Define, Measure, Analyze, Design, Verify (6 Sigma – DMADV)
• Business Continuity Management (BCM)
• Business Impact Analysis (BIA)
• Risk assessment

28. ITIL – Service Transition
Key Processes:
Service Asset and Configuration Management
Service Validation and Testing
Evaluation
Release and Deployment Management
Change Management
Knowledge Management
Key Activities
Focus on the vulnerable transition between the Service Design and
Operations Phase
• Create Knowledge Management System
• Standardize, Test, Review, Implement - ( PDCA – Plan Do Check Act)
• Create a CMDB / CMS

29. CMDB – CMS
CMDB (Configuration
Management Database)
is the center of the
CMS
CMS (Configuration
Management System)

30. ITIL – Service Operations
Key Processes:
Event Management
Incident Management
Problem Management
Request Fulfillment
Access Management
Key Activities
Deliver cost effective stability in the IT infrastructure
• Achieve balance between maintaining stability and changing to
new technologies
• Implement Service Tools and Processes
• Categorize and Priorities – Priorities = Impact + Urgency

31. ITIL – Service Continual Service Improvement
Key Processes:
Service Level Management
Service Measurement and Reporting
Continual Service Improvement
Key Activities
Ensure levels of IT service are achieved according to agreed targets
• Return on Investment (ROI)
• Value on Investment (VOI)
• Goals –
• Technology improvements
• Process improvements
• Document improvements
• Training / Knowledge Transfer

32. ITIL Review

34. ITIL Resources
ITIL – Official Certifcation Site
http://www.itil-officialsite.com/
ITIL Library
http://www.itlibrary.org/
ITIL – Best Practices
http://www.best-management-practice.com/

35. ITIL Certifications
35

36. DCIM Resources
Data Center Knowledge
http://www.datacenterknowledge.com
Data Center Journal
http://www.datacenterjournal.com
Data Center Dynamics
http://www.datacenterdynamics.com
The Green Grid
http://www.thegreengrid.org
DCIM Experts
http://www.dcimexperts.com

37. The Lorton’s -
Taming the DCIM Wave
Just as the wave
cannot exist for itself,
but is ever a part of
the heaving surface of
the ocean, so must I
never live my life for
itself, but always in the
experience which is
going on around me
~ Albert Schweitzer
Insanity is doing the
same thing over and
over, and expecting a
different result

38. Interested in data center management and DCIM?
Learn about the management and DCIM sessions offered at the upcoming
Fall 2012 Data Center World Conference at:
www.datacenterworld.com.
This presentation was given during the Spring, 2012 Data Center World Conference and Expo.
Contents contained are owned by AFCOM and Data Center World and can only be reused with the
express permission of ACOM. Questions or for permission contact: jater@afcom.com.