This presentation was given during the Spring, 2012 Data Center World Conference in Las Vegas, NV by

1. Interested in facilities management?
Learn about the dedicated facilities management track at
the upcoming Fall 2012 Data Center World Conference at:
www.datacenterworld.com.
This presentation was given during the Spring, 2012 Data Center World Conference and Expo.
Contents contained are owned by AFCOM and Data Center World and can only be reused with the
express permission of ACOM. Questions or for permission contact: jater@afcom.com.

2. Introduction
Paul Schlattman
Vice President, Mission Critical Facilities
ESD Global
175 West Jackson, Suite 1400
Chicago, Illinois 60604
www.esdglobal.com
AFCOM Educational Session:
“Balancing Trends in Data Center Migration, Site Selection, and
Operating Cost”

3. Identifying Trends
Recent Survey asking what are the “Top
10 Reasons for Data Center Expansion”
•When expansion in data center occurs, it
is due to a major shift in operations or
technology
•Data center construction projects are
capital intensive
•The reasons for new construction often
are because of new technology or trends

4. Top 10 Reasons for Data Center Expansion
#10 Internal Cloud
While cloud processing has grown within small to mid-size
companies that do not want to host their own IT departments,
the Fortune 2000 level companies are still hesitant to
completely commit to Cloud. Larger companies are testing
their internal Cloud with “non-critical” applications.

5. Top 10 Reasons for Data Center Expansion
#9 Possible Regulatory Issues
Multiple areas of regulatory issues include
5.Sarbanes Oxley (SOX) – 2002 (Ongoing)
Effects email, records, and other important
documents to be “stored” for periods of time
8.HIPPA –
Has created an expansion within the Healthcare
Industry. Both government and private health
care companies are developing centralized
data centers
3. Carbon Footprint and EPA penalties

6. Top 10 Reasons for Data Center Expansion
#8 Cooling Issues
This has been a 10 year trend. Now it is based upon some of the
other equipment trends that are occurring.
“PLEASE NOT ANOTHER HOT AISLE/COLD AISLE DISCUSSION!”

7. Top 10 Reasons for Data Center Expansion
#7 More Square Footage
Multiple Trends come together here!
5.Data Center Consolidation drives more square footage
7.Old infrastructure that cannot support new technologies
9.IT Executives are charged with “rolling out” new programs
and do not have enough data center space to support the
new program

8. Top 10 Reasons for Data Center Expansion
#6 New Applications/Severs
This will always be on the Top 10 List
5.New generations of technology including cloud,
blade, and SANS
2. Refresh of technology 1.5yr to 3yr

9. Top 10 Reasons for Data Center Expansion
#5 Disaster Recovery
This will always be on the Top 10 List Too!
5.Not a trend
7.Ongoing business for second data center (or more)

10. Top 10 Reasons for Data Center Expansion
#4 Power Capacity
En
2. Power to Support ity
er
r
cu
g
Se
yE
VM/Blade Pods
ffi
c ie
nc
y
4. Capacity Within
Electrical Grids
Vi r
tu a
liza
tio
n

11. Top 10 Reasons for Data Center Expansion
2003 Eastern
Grid Blackout

12. Top 10 Reasons for Data Center Expansion
#3 Virtualization
r ity
cu
Se
The Combination of Blade
Technology and Virtualization
create a Powerful consolidation Tool.

13. Top 10 Reasons for Data Center Expansion
+ =
VM Data Center
Software Consolidation
Powerful Processing
Big Trend Toward High Density Computer
Environments

14. Top 10 Reasons for Data Center Expansion
#2 Security
it y
3. Secured Infrastructure, c ur
Se
Physically and Within
the Network
2. Disaster Prevention Criteria

15. Top 10 Reasons for Data Center Expansion
3. Physical/Logical
Topology Security
2. Disaster Prevention

16. Top 10 Reasons for Data Center Expansion
Introduction
#1 Energy Efficiency
2.PUE – National Average is at 2.8
ity
ur
S ec
3.New Technologies
4.DC Power…Stripping the Server
5.Free Cooling

17. Introduction

18. Top 10 Reasons for Data Center Expansion
Introduction

19. Top 10 Reasons for Data Center Expansion
Introduction
Trends that Didn’t Make the Top 10 Survey!

20. Top 10 Reasons for Data Center Expansion
Introduction
Containers!!!!!

21. Top 10 Reasons for Data Center Expansion
Introduction
Enterprise Data Centers Migrating to Collocation Environment
Chicago – Market 1, Urban Chicago – Market 2, Suburban South Bend – Market 3, Rural
Trading, Enterprise, and Cloud Enterprise, Financial, Mid Size Users Disaster Recovery, Medical, University
440,000 s.f. 147,000 s.f. 50,000 s.f.

22. Top 10 Reasons for Data Center Expansion
Introduction
Thank You
Questions and Answer
Session!
ESD Global
175 West Jackson, Suite 1400
Chicago, Illinois 60604
www.esdglobal.com

23. Interested in facilities management?
Learn about the dedicated facilities management track at
the upcoming Fall 2012 Data Center World Conference at:
www.datacenterworld.com.
This presentation was given during the Spring, 2012 Data Center World Conference and Expo.
Contents contained are owned by AFCOM and Data Center World and can only be reused with the
express permission of ACOM. Questions or for permission contact: jater@afcom.com.