Assignment: Create a pitch for an idea to improve the image of ebooks

1. DEVELOPING THE MARKET
FOR E-BOOKS
Nancy Osborne
Laura Mifsud
Jorick Vissers
Kevin Ng
Wentao Xiong

2. RESEARCH
What we wanted to find out
• What do people miss when reading e-books?
• What is missing in the e-reading community?
• Which do you prefer books or e-reading?

3. RESEARCH
Conclusion & our focus domain
Does e-reading allow for socialising?

4. WHAT IS OUT THERE?
ONLINE

5. WHAT IS OUT THERE?
OFFLINE

6. WHAT WE WANT TO DO

7. OUR IDEA

8. OUR IDEA

9. HOW IT WORKS

10. STEP 1
Buy an ebook from the penguin webshop

11. STEP 2
Delivered at home
Pick up at bookstore

12. STEP 3
Attach e-reader to the case

13. STEP 4
Start reading & socializing

14. STEP 5
And afterwards
OR

15. BUT WHAT’S IN IT FOR ?

16. USP
What is in it for
1. You will be really unique
2. You will answer the user’s needs
i. By bringing back the feeling of a real book
ii. By making e-reading more socially accepted
3. Can lead to viral circulation

17. USP
What is in it for
And most important: Low cost

18. USP
What is in it for
Buy Ebook Delivered to house Buy, save or share Keep or Recycle

19. SO...
We could offer you...
An innovating and unique way of advertising,
that is based on unfulfilled user needs,
and only requires a relatively low investment,
which can be converted to profit.

20. THANK YOU
for your attention
Group V