6. How do we Goals-
measure To educate and inform
our
Results-
success? Increase adoption
rates, communication
and volunteerism
Key Performance Indicators
7. Indicator 6 months 12 months
Average page views % %
Viewer reach % %
Average daily S.M. % %
impressions
Service inquiries % %
answered on S.M.
Average S.M. % %
response time
KPI
8. Annual Breakdown
S.M. Manegment
8%
11% Content Manegment
Content
14% 51% Development
Start Up
16% Campaigns
Budget
9. This is Riley and Oscar. They were recently adopted from
the Humane Society!
Their new mom loves
posting about them
Oscar for her friends to see
on social media.
Riley
Summary
10. Bullas, Jeff. "20 Interesting Facts Figures and Statistics Revealed by Facebook.“JeffBullas.com.
N.p., 2013. Web. 15 Mar. 2013. <http://www.jeffbullas.com/2012/04/30/20 -interesting-
facts-figures-and-statistics-revealed-by-facebook/? _inv_out=10013&_inv_cp=
.10424913>
Go-Globe.com. N.p., 2013. Web. 15 Mar. 2013. <http://www.go-globe.com/blog/social-media-
facts/>.
Kane, Brian. "Twitter Stats in 2012." Web Analytics World. Jump Digital, 5 Mar. 2012. Web. 14
Mar. 2013. <http://www.webanalyticsworld.net/2012/03/twitter-stats-in-2012-
info graphic.html>
Sandler, Jasmine. "How to Effectively Budget Your Social Media Program in 2013." ClickZ.
Incisive Interactive Marketing, 9 Jan. 2013. Web. 14 Mar. 2013. <http://www.clickz.com/
clickz/column/2234878/how-to-effectively-budget-your-social-media-program-in-2013>.
Resources
Editor's Notes
“42 million pages” wont appear until click (qued to words)
So, how do we measure the success of our digital media campaign? First, we must understand our goals.
