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Similar to Globalizing internationals (20)
Globalizing internationals
- 3. P1
-Target Pull and domestic push =
standardised product?
P2 - International to global = standardised
management
P3 - Greater Centralisation = Greater
standardisation
P4 - Scope Vs Scale
P5 - Wider Product and service offering as
globalisation increases
- 4. Case
Study Research - Qualitative
Interviewed senior executives
4 Global Finnish companies
Small Domestic Market
- 5. – Supported √ with an addendum
P2 – More Unified Global Product
Management Processes √
P3 – Greater Decentralisation ×
P4 Supported √
P5 Wider Globalisation = Wider
Standardisation of product and
management
P1
- 6. Globalisation
a continuous process
Different Globalisation Stages require
different Strategies
Marketing Implications
Future
Research….
- 8. Adapt
to survive
Some
Attributes can be standardised but…
Is
it Possible to be totally Global?