1. Driving behavior change
with emotive video
Jon Mowat, Hurricane Media
@jonhurricane
Search “Jon Mowat Kogan Page”
https://www.slideshare.net/jonmowat/
3. Digital PR, Outreach, Influencer marketing?
#brightonSEO
@Jon_hurricane
@HurricaneMedia
hurricanemedia.co.uk
4. To increase awareness of your brand using online methods.
search engine optimization,
content marketing,
influencer outreach
social media.
#brightonSEO
@Jon_hurricane
@HurricaneMedia
hurricanemedia.co.uk
5.
6. We Are
Hurricane
The next generation of agency. A team of video-first
thinkers, we believe brands need to be brave to make an
impact. We craft thought-provoking ideas that connect
brands with audiences.
STRATEGY
PRODUCTION
ACTIVATION
7. “A fantastically easy to read, practical and hands-on book.”
Daniel Rowles - CEO, Targetinternet.com
“An exceptionally comprehensive study on the power of a varied
content strategy.”
Ben Wiggins - Brand & Communications Manager, INFINITI Motor Company
“Very engaging and insightful. Great insights, useful diagrams
and important learnings that will help to increase market
penetration and increase return on investment.”
Linda Brewer - Head of Communications, Atlas Copco, Vacuum Technique
“Mowat has produced a fascinating and eye opening look at the
latest generation of content marketing.”
Henry Stuart - CEO and Cofounder, Visualise #brightonSEO
@Jon_hurricane
@HurricaneMedia
hurricanemedia.co.uk
13. Seara YP: Video Marketing - The King of Content
Jon Mowat
SPEECH 130,000BC
ROCK ART 30,000BC
GREEK LEGENDS 1,000BC
FIRST PRINT 700 BC
FIRST PRINTING PRESS (CHINA) 1400S
POWERPOINT 1987
#brightonSEO
@Jon_hurricane
@HurricaneMedia
hurricanemedia.co.uk
16. Seara YP: Video Marketing - The King of Content
Jon Mowat
#brightonSEO
@Jon_hurricane
@HurricaneMedia
hurricanemedia.co.uk
What happens when we see a story?
Brain waves change
Chemicals that cause emotion kick in and
hijack your cortex,
throwing away your objectively observant
skills
Amygdala & Hippocampus kick in to remember things
Language centres spark up
Brain is flooded with neurotransmitters and hormones
Vasopressin. Serotonin. Endorphins. Oxytocin. Dopamine
17. How do you feel right now?
#brightonSEO
@Jon_hurricane
@HurricaneMedia
hurricanemedia.co.uk
18.
19. 92 seconds to change a room
You had an emotional response
But what happened to
make you feel that?
Distress
Empathy
#brightonSEO
@Jon_hurricane
@HurricaneMedia
hurricanemedia.co.uk
20. Dr. Paul Zac
Empathy, Neurochemistry and the dramatic arc
Told hundreds of people Ben's story
Tested blood chemistry
#brightonSEO
@Jon_hurricane
@HurricaneMedia
hurricanemedia.co.uk
43. MORE OF ME
Search: “Jon Mowat Kogan Page”
DISCOUNT CODE VIDEOMK20
Digital Marketing Podcast
Sleeping Barber Podcast
@jonhurricane
hurricanemedia.co.uk
Editor's Notes
https://www.youtube.com/watch?v=wfbi3CxE3Lw
Dr Paul Zac,
f neuroeconomics at the university of Massachusetts
Dr Zac closely monitored the neural activity of hundreds of people who viewed Ben's story and proved that the emotional video triggered hormonal responses
I’ll let Dr Zac explain his own findings
https://www.youtube.com/watch?v=DHeqQAKHh3M&pbjreload=10
Watch from 01:25 to 03:00