english enhancement material

1. 3/24/2023
Hermès Reports 23% Jump In Sales As
Super-rich Continue To Spend Big
English Level 8-9
Listen, Learn & Speak

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Word bank
Let us deposit new words in our ENGLISH
 BENEFIT
 DEDICATED
 PRODUCTION
 APPRENTICE
 CRAFTSPEOPLE

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Here are the words from the article for your daily vocabulary empowerment.
1. BENEFIT (NOUN)
something that produces good or helpful results or effects or that
promotes well-being : ADVANTAGE
There are many financial benefits to owning your own home.
ben·e·fit ˈbe-nə-ˌfit
Meaning
Example
PRONUNCIATION

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Here are the words from the article for your daily vocabulary empowerment.
2. DEDICATED (ADJECTIVE)
devoted to a cause, ideal, or purpose : ZEALOUS
A dedicated follower of the television show who wouldn't dream of
missing an episode
Meaning
Example
PRONUNCIATION
ded·i·cat·ed ˈde-di-ˌkā-təd

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Here are the words from the article for your daily vocabulary empowerment.
3. PRODUCTION (NOUN)
something produced : PRODUCT
The oil production has increased last year.
Meaning
Example
PRONUNCIATION
pro·duc·tion prə-ˈdək-shən

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Here are the words from the article for your daily vocabulary empowerment.
4. APPRENTICE (NOUN)
one who is learning by practical experience under skilled workers
a trade, art, or calling
Meaning
Example
PRONUNCIATION
ap·pren·tice ə-ˈpren-təs
He decided to be an apprentice to an electrician after he
graduated

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Here are the words from the article for your daily vocabulary empowerment.
5. CRAFTSPEOPLE (PLURAL NOUN)
workers who practice a trade or craft
Work by local artists and craftspeople are integral to the decor.
Meaning
Example
PRONUNCIATION
crafts·peo·ple ˈkraf(t)s-ˌpē-pəl

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THINGS YOU NEED TO FOCUS ON:
 Read and comprehend the questions
 Listen to the audio attentively
 Take notes the important information
 Answer the questions

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1. What is the company name that is highly in demand in terms of
leather handbags?
2. What specific bag that those 140 workers focuses on?
3. Why the new factories taking time online to get orders?
4. In order to train more craftspeople, what did Hermes has
opened?

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Hermès Reports 23% Jump In Sales As Super-rich Continue To Spend Big
Demand for ‘must-have’ handbags so strong firm is opening new factories to ramp up production Hermès, the maker of £5,000-plus
Birkin and Kelly handbags, has reported a 23% jump in sales in the first three months of the year, becoming the latest luxury goods
company to benefit from wealthy shoppers spending big despite the cost of living crisis. Eric du Halgouët, Hermès’s finance director, said
the French company was benefiting from “very dynamic traffic” into its stores particularly in Asia, which was “driven by a very good
Chinese new year”, as well as Italy and the UK where “increase in tourist flows” helped lift overall quarterly sales to €3.4bn (£3bn). The
company said demand for its expensive leather handbags was so strong it is opening a string of “artisan” factories to ramp up production.
Last week it opened a new facility in Louviers, Normandy, employing 140 leather workers making its 25cm Kelly bag, and plans to double
the size of its workforce within four years. Each Kelly bag, which was renamed after the Hollywood legend Grace Kelly in the 1950s when
she was photographed holding the bag over her belly to conceal early signs of pregnancy, takes between 14 and 20 hours to make and is
produced by a single dedicated leather worker. The bags have become must-have collectibles for the super-rich and celebrities, including
Victoria Beckham, Katie Holmes, Rita Ora and Kelly Brook. Beckham’s collection of more than 100 Birkins, including a £100,000 shocking
pink version, is said to be worth more than £1.5m. Rare Hermès bags have also proved extremely popular at auction, with some selling for
almost £300,000. The company is also building new factories at Sormonne, in the north-east, and Riom, central France, which are slated to
open next year as it aims to increase leather goods production by 7%. Hermès’s chief executive, Axel Dumas, said the new factories were
taking time to come online as its best leather workers had been taken away to help train new staff. “Training takes time,” he said at the
opening of the Louviers factory. “We take our best artisans, and they become trainers, so they’re no longer in production.” The company
has also opened a dedicated leather-working school to train more craftspeople in the art of handbag making. The Hermès school of
craftsmanship, which has been certified by the French ministry of education, now has more than 450 people enrolled in leather goods
apprenticeship programmes in workshops throughout France. Hermès already employs more than 4,000 leather workers and is hiring more
than 200 each year.

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Directions: Read each question and state the correct answer based on the
article you have listened
1. What is the company name that is highly in demand in
terms of leather handbags?
WHAT?

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Directions: Read each question and state the correct answer based on the
article you have listened
1. What is the company name that is highly in demand in
terms of leather handbags?
ANSWER
The company name is Hermes.

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Directions: Read each question and state the correct answer based on the
article you have listened
2. What specific bag that those 140 workers focused on?
WHAT ?

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Directions: Read each question and state the correct answer based on the
article you have listened
2. What specific bag that those 140 workers focused on?
ANSWER
THEY FOCUSED ON CREATING 25CM KELLY BAG

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Directions: Read each question and state the correct answer based on the
article you have listened
3. Why the new factories taking time online to get orders?
WHY?

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Directions: Read each question and state the correct answer based on the
article you have listened
3. Why the new factories taking time online to get orders?
ANSWER
THE NEW FACTORIES WERE TAKING TIME TO COME ONLINE AS
ITS BEST LEATHER WORKERS HAD BEEN TAKEN AWAY TO HELP
TRAIN NEW STAFF.

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Directions: Read each question and state the correct answer based on the
article you have listened
4. In order to train more craftspeople, what has Hermes opened?
WHAT ?

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Directions: Read each question and state the correct answer based on the
article you have listened
4. In order to train more craftspeople, what has Hermes opened?
ANSWER
THE COMPANY HAS ALSO OPENED A DEDICATED LEATHER-
WORKING SCHOOL TO TRAIN MORE CRAFTSPEOPLE IN THE ART
OF HANDBAG MAKING.

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Directions: Read the news article aloud, you may use the slashing technique as a guide.
ニュース記事を音読しましょう。文中の意味のまとまりを表すスラッシュ (/) までを一息で読
んでみましょう。
Hermès Reports 23% Jump In Sales As Super-rich Continue To Spend Big
Demand for ‘must-h/ave’/ handbags/ so strong firm/ is opening/ new factories/ to ramp up/ production Hermès,/ the maker/ of £5,000-
plus/ Birkin/ and Kelly handbags,/ has reported/ a 23% jump in/ sales /in the first/ three months/ of the year,/ becoming/ the latest luxury
goods/ company/ to benefit/ from wealthy shoppers/ spending big/ despite /the cost of living/ crisis. /Eric du Halgouët,/ Hermès’s
finance director,/ said/ the French company /was benefiting /from “very dynamic traffic”/ into/ its stores/ particularly in Asia,/ which
was/ “driven by/ a very good/ Chinese new year”,/ as well as/ Italy/ and the UK /where /“increase in tourist flows”/ helped/ lift overall/
quarterly sales/ to €3.4bn (£3bn). /The company/ said /demand for/ its expensive /leather handbags/ was so strong/ it is opening /a
string of /“artisan”/ factories/ to ramp up/ production./ Last week/ it opened/ a new facility/ in Louviers,/ Normandy,/ employing 140/
leather workers/ making its 25cm/ Kelly bag,/ and plans/ to double /the size /of its workforce/ within four years./ Each Kelly bag,/ which
was/ renamed /after the Hollywood legend/ Grace Kelly/ in the 1950s/ when she was/ photographed/ holding/ the bag /over her belly/ to
conceal/ early signs/ of pregnancy,/ takes between/ 14 and 20 hours/ to make/ and is produced by/ a single/ dedicated /leather worker./
The bags/ have become/ must-have/ collectibles/ for the super-rich/ and celebrities,/ including /Victoria Beckham,/ Katie Holmes,/ Rita
Ora/ and Kelly Brook./ Beckham’s collection/ of more than/ 100 Birkins,/ including a £100,000 /shocking pink version,/ is said/ to be
worth/ more than £1.5m./ Rare Hermès bags/ have also/ proved /extremely popular/ at auction,/ with some selling/ for almost /£300,000./
The company/ is also/ building/ new factories/ at Sormonne,/ in the north-east, /and Riom, /central France,/ which are/ slated /to open/
next year/ as it aims/ to increase /leather goods production /by 7%. /Hermès’s chief executive,/ Axel Dumas,/ said /the new factories/
were taking time/ to come/ online /as its best /leather workers/ had been/ taken away/ to help/ train /new staff./ “Training /takes time,”/
he said/ at the opening /of the Louviers factory./ “We take/ our best artisans,/ and they /become trainers,/ so they’re/ no longer/ in
production.”/ The company/ has also /opened /a dedicated /leather-working/ school/ to train more/ craftspeople/ in the art/ of handbag
making./ The Hermès school/ of craftsmanship,/ which /has been/ certified /by the/ French ministry/ of education, /now has /more than/
450 people/ enrolled/ in leather goods/ apprenticeship/ programmes/ in workshops/ throughout/ France./ Hermès /already/ employs/
more than 4,000/ leather workers/ and is/ hiring more/ than 200/ each year./

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You may answer the questions based on your ideal thoughts.
Expressing yourself freely is encouraged either in a positive or negative
language.
ANSWER IN TWO OPTIONS:
POSITIVE THOUGHTS NEGATIVE THOUGHTS

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QUESTION 1
DO YOU AGREE WITH THE INCREASE IN PRICES OF
HERMÈS PRODUCTS?

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DO YOU AGREE WITH THE INCREASE IN PRICES OF HERMÈS
PRODUCTS?

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DO YOU AGREE WITH THE INCREASE IN PRICES OF HERMÈS
PRODUCTS?
Yes, I agree with the increase in prices of Hermès
products because of the high quality materials used, the
popularity of the brand, and the craftsmanship that goes
into each product. The attention to detail and the luxurious
feel of the products make them worth the price.
No, I do not agree with the increase in prices of Hermès
products because it makes them less accessible to the
average consumer. Hermès is known for its luxury
goods, but the high prices can make them unaffordable
for many people.

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QUESTION 2
DO YOU THINK THAT HIRING MORE EMPLOYEES AT
HERMÈS WILL HELP THE COMPANY TO EXPAND?

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DO YOU THINK THAT HIRING MORE EMPLOYEES AT HERMÈS WILL
HELP THE COMPANY TO EXPAND?

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DO YOU THINK THAT HIRING MORE EMPLOYEES AT HERMÈS WILL
HELP THE COMPANY TO EXPAND?
Yes, hiring more employees at Hermès can help the
company to expand. By hiring more employees, Hermès
can increase its production capacity, allowing it to
produce more products and meet the demands of its
customers.
No, hiring more employees alone will not be enough for
Hermès to expand. Expansion requires a comprehensive
strategy that includes investing in new technology,
expanding into new markets, developing new products
and services, and ensuring that existing employees are
properly trained and equipped to handle the increased
workload.

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QUESTION 3
ARE YOU IN FAVOR OF HERMÈS USING ANIMAL LEATHERS
FOR THEIR PRODUCTS?

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ARE YOU IN FAVOR OF HERMÈS USING ANIMAL LEATHERS FOR
THEIR PRODUCTS?

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ARE YOU IN FAVOR OF HERMÈS USING ANIMAL LEATHERS FOR
THEIR PRODUCTS?
Yes, I am in favor of Hermès using animal leathers for their
products. Animal leathers are a natural, durable material that is
ideal for creating high-quality, long-lasting products. Hermes has a
long history of using animal leathers to craft their luxury goods, and
they take great care to ensure that the leathers they use are
ethically sourced and of the highest quality.
No, I am not in favor of Hermès using animal leathers for their
products. The use of animal leathers is cruel and unethical, as it
involves the killing of animals for their skin. Furthermore, the
production of animal leathers is also damaging to the
environment, as it requires the use of toxic chemicals and dyes.

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 Three new words and phrases in this lesson
このレッスンでの新出単語やフレーズを 3 つ
 Three difficult -to -pronounce words
あなたの苦手な発音を 3 つ
Teacher will choose the word/ phrases then read it.
You will repeat after your teacher 3 times.

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TO-DO-LIST
 Study your vocabulary and its meaning
 Practice the pronunciation
 Try to make you own sentence using the vocabulary
 Read it aloud