1. The Haama Group announces its market entry in Europe, with the establishment of
Haama Europe GmbH in Munich / Germany.
Since its establishment in 1964, Haama has become a leading global manufacturer of
textile products, setting exceptional standards in terms of innovation, quality and ser-
vice. Under the management of the third generation, Mr. Yaron Harel has strongly glob-
alized the company and acquired a large number of additional manufacturers, all of
which have fully joined the Haama network over the years. Today Haama produces and
distributes a wide array of clothing components, including interlinings, linings, pocket-
ing and waistband products, sewing threads and several others. In addition the group
is a large manufacturer of products for the home textile, insulation and cold chain in-
dustries.
“Most of our managers can no longer imagine how it was like, trying to maintain a com-
petitive edge in each one of our business segments, without the luxury of offering a full
package to our customers” says Mr. Harel. “With a substantial investment in our new
European sales and distribution facility, we now created the infrastructure we need to
make the same advantage available to European customers. Mrs. Sofia Cinel and Mr.
Dominik Kufner will jointly manage Haama Europe GmbH. They have both been in this
business for many years and have the necessary product and market knowledge
throughout Europe”.
“We have been active since several months
getting everything ready and we are now fully
operational. Initially the company will carry
interlinings, linings, pocketing and waistband
products” says Mrs. Cinel. Mr. Kufner, a for-
mer manager of the Kufner interlining compa-
ny, has also assumed responsibilities in
Haama’s manufacturing and sourcing net-
work, in order to select and develop the right
products for the European market. He de-
scribes, “It was a real pleasure, making use of the diverse capabilities in the Haama
Sofia Cinel and Dominik Kufner

2. Group to create extremely competitive and high quality collections. We are now eager to
show them to our customers in the coming months”.
The first distribution facility has a warehouse of 2000 square meters, a laboratory and
a customer service staff, which operates in all important European languages. From
this center the company is now creating a European network of account managers,
technicians, agents, distributors and additional distribution facilities, to cover all im-
portant European markets.
Haama Europe GmbH
www.haama-europe.de
Leitenstr. 18
82538 Geretsried
Germany
info@eu.haama.com
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Haama Europe Distribu on