3. WHAT IS Digital Commerce
Digital Commerce IS the buying and selling of goods and services using the Internet, mobile
networks and commerce infrastructure.
It includes the marketing activities that support these transactions, including people,
processes and technologies to execute the offering of development content, analytics,
promotion, pricing, customer acquisition and retention, and customer experience at all
touchpoints throughout the customer buying journey.
7. Use of online commerce is a fast-growing and modern trend that has become as common as traditional shopping at brick and mortar buildings. It
does not require in-person interaction, however, the net-outcomes are very similar. Here is a brief comparison:
● Face-to-face interaction is replaced with computer-to-computer interaction
● Consumers can access most retailers from any location online, replacing traditional methods such as in-person, and older methods such a
purchases.
● More options for product delivery location and date are available online based on retailer offerings and consumer selection.
● The dangers involved in shopping are prevalent whether purchases are in-person or on-line.
This new way of purchasing requires an understanding of the vulnerabilities associated with the practice. Students are often in-experienced at a
internet, and as a consequence may not understand the issues associated with digital commerce. Expectations of schools now include requireme
to download and use applications for school assignments, maintain and protect their technology, and protect themselves and others from inappro
should be made aware of their responsibilities for protecting themselves and avoiding the pit-falls of online commerce.
8. ce.
1. Use Commerce Data to Inform Top-of-Funnel Acquisition
2. Improve Targeting By Building a Comprehensive Profile for
Commerce and Marketing
3. Let Offline Behavior Fuel the Right Commerce Messaging
4. Improve Conversions with Cross-Channel Retargeting
5. Create Brand Advocates and Long-Term Customer Relationships
to Drive Retention and Cross-Sell Opportunities
