41. web: www.swansonrussell.com email: [email_address] om google+: [email_address] mail.com linked in: [email_address] hoo.com twitter: jo hnthule
Editor's Notes
Introduction About Swanson Russell About Interactive Department
Small Town Kid from NE Failed my first few years in college
So you got a website. Home page, check. About us page, check. Detail product page with specs, photos, and videos. check. Everyone’s got it, what’s going to make you different. Tools are a good start.
Minn kota need a tool. A corporate web site.
Minn kota need a tool. A corporate web site.
Minn kota need a tool. A corporate web site.
Minn Kota needed more than a tool. We need to drive people to the dealers, and get them the right information that they needed.
Minn kota need a tool. A corporate web site.
Many of you maybe “tools” when you graduate. You learn why your using those tools, and how other “tools” can collaborate with you. Put a priority on things like planning & strategy, which in turn helps you figure out the idea or message. Once you’ve defined those, you can start to figure out tactics and tools you need to deliver. What does the client want to achieve? goals? Know the problem before you can solve it.
ProCleanse: Needed a website. But they need more, something inspiring to deliver a message.
Called or be Called: Heart Screenings! Send a message to a friend from “the man upstairs”. More than just a sweet websites. It was an integrated campaign. Campaign was cut short, because of it’s success.
F*cked #3: Hot Stuff About 4 years ago, we skyrocketed from 4 to 25 talented folks. Riding the good life of interactive marketing, with the attitude of “do great things” and if you don’t like it, get out of the way. We were misunderstood, and kind of crazy. We were hot stuff, doing things that were cutting edge, yet missing something.
F*cked #3: Hot Stuff About 4 years ago, we skyrocketed from 4 to 25 talented folks. Riding the good life of interactive marketing, with the attitude of “do great things” and if you don’t like it, get out of the way. We were misunderstood, and kind of crazy. We were hot stuff, doing things that were cutting edge, yet missing something.
Many of you maybe “tools” when you graduate. You learn why your using those tools, and how other “tools” can collaborate with you. Put a priority on things like planning & strategy, which in turn helps you figure out the idea or message. Once you’ve defined those, you can start to figure out tactics and tools you need to deliver. What does the client want to achieve? goals? Know the problem before you can solve it.
Data from Forrester Research.å
Social Media Grows Moderately
Look at likes, and “talking about this”. People are engaged. Almost 500 braggers since launch. hundreds more than brag boards that have been around. We created a better brag board. And it has legs.
Let’s make this better
What you need to know to work in interactive? skill sets?
What you need to know to work in interactive? skill sets?
