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Social media refers to digital platforms and applications that enable users to create, share, and interact with content and connect with others. These platforms facilitate communication and collaboration through various forms of media, including text, images, video, and audio. Here are some key aspects and popular platforms within social media: ### Key Aspects of Social Media 1. **User-Generated Content**: Content created and shared by users, including posts, comments, videos, and images. 2. **Networking**: Connecting with friends, family, colleagues, and strangers to share experiences and ideas. 3. **Communication**: Direct messaging, group chats, and public posts facilitate real-time communication. 4. **Community Building**: Forming groups and communities around shared interests, hobbies, or causes. 5. **Content Discovery**: Algorithms and hashtags help users discover new content and trends. 6. **Engagement Metrics**: Likes, shares, comments, and views measure the popularity and reach of content. 7. **Influencer Culture**: Individuals who have large followings and can influence public opinion and trends. 8. **Monetization**: Advertising, sponsored posts, and e-commerce integrations allow users and businesses to generate revenue. ### Popular Social Media Platforms 1. **Facebook**: The largest social media platform, enabling users to create profiles, share updates, join groups, and connect with friends and family. 2. **Instagram**: Focuses on photo and video sharing, with features like Stories, Reels, and IGTV. 3. **Twitter**: Known for its short-form text posts (tweets), trending topics, and real-time news updates. 4. **LinkedIn**: A professional networking platform where users can connect with colleagues, search for jobs, and share industry insights. 5. **TikTok**: A video-sharing app known for its short, viral videos, popular among younger users. 6. **Snapchat**: Features ephemeral content, where messages and stories disappear after a set period. 7. **YouTube**: A video-sharing platform where users can upload, view, and comment on videos. 8. **Pinterest**: Allows users to discover and save ideas through images and links, commonly used for DIY projects, fashion, and recipes. 9. **Reddit**: A community-based platform where users can post and discuss content in various subreddits dedicated to specific topics. ### Impact of Social Media 1. **Communication and Connectivity**: Social media has transformed how people communicate and stay connected. 2. **Information Dissemination**: It plays a crucial role in spreading news, information, and awareness on a global scale. 3. **Marketing and Advertising**: Businesses leverage social media for targeted marketing and customer engagement. 4. **Social Movements**: It has been instrumental in organizing and mobilizing social and political movements. 5. **Mental Health**: While it can enhance social interaction, excessive use can lead to issues like anxiety, depression, and cyberbullying. 6. **Privacy an

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The modern workplace is experiencing rapid change due to several factors, such as technological advancements, cultural changes, and organisational shifts. Similarly, organisations must remain resilient and evolve to remain competitive and meet clients' needs. While some of these changes are common, others happen on a larger scale, significantly impacting people, processes and the wider organisation. As a business leader, it is important for you to understand the different types of changes, how they can be implemented effectively and how to manage their impact on your team and the organisation. In this deck, you'll identify when you should consider change management. You'll also learn:  • The two (2) major types of organisational changes • The most effective steps to a successful change management • The Prosci ADKAR Change Management Model and • Practical tips to overcome resistance to change.

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Did you know that the average ecommerce conversion rate is a mere 2.86%? That means for every 100 visitors to an online store, only about 3 make a purchase. With so much competition and an ever-increasing number of online shoppers, optimizing your website for higher conversions is crucial for the success of your ecommerce business. In this comprehensive guide, we'll dive into 12 powerful conversion rate optimization (CRO) strategies that can help you turn more website visitors into paying customers. From improving website speed and optimizing for mobile devices to leveraging social proof and utilizing analytics, we'll cover actionable tips and best practices to help you maximize your ecommerce website's potential.

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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