I created this preso for @4sqdayLV 2012 to be held 4/16/12 at @CallawayGolfLV. As a foursquare super user level 2 and the Social Media Coordinator of Southern Wine & Spirits of Nevada, I help to clean up foursquare's non-policed and user-generated service. One of the best tools I know of is for businesses to claim their venues. Cheers! Hit me up at @JohnMischief if you have any questions.

3. HARNESS THE POWER OF 25M+ USERS
Foursquare added 9M+ users in the last few months.
Claiming your venue allows you to advertise to users with analytics such as:
• The demographics and frequency of your customers’ check-ins.
• The social streams with which they’re sharing these check-ins.
• Trends in these numbers to act on them.
• Program Campaigns ie. Check-in & Mayor Specials to attract potential customers.
• Control your employees and vendors claims on specials.

4. FIND OR CREATE YOUR VENUE ON
Be sure that
the phone
number you
list matches
the yp.com
listing. This is
how #4sq
verifies it.

5. What’s up?
Is this REALLY your
venue? Really?

6. Create a biz account to manage your venue
Here’s why your #
must be correct!

7. Congrats! You’re NOW a Location Based Marketer!

8. Setup your specials ASAP. Be creative. Good luck!