3/10/2018 2018 Design In Tech Report
Mobile (Atoms × Bits) is how everyone (will) get things done
When a question or need arises, our
phones are by far our most trusted
resource, with 96% of people using a
smartphone to get things done.
To meet these needs, people are at
least twice as likely to use search
than other online or offline sources
such as store visits or social media
—Lisa Gevelber Google
Mobile phone ownership
ource: urve conducted 2002-2018.
Chart Data hare m ed
% of U.S. adults who own the
The vast majority of Americans –
95% – now own a cellphone of some
kind. The share of Americans that
own smartphones is now 77%, up
from just 35% in Pew Research
Center’s first survey of smartphone
ownership conducted in 2011.
—PEW Research Center (2018)
The Open Source typeface Inter UI claims to be
better for reading text on a mobile device.
Starbucks is challenged by mobile order-ahead
fulfillment but will likely design good fixes.
Source: @google @pewresearch @rsms 2018 Design In Tech Report | Computational Design 49 / 90
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