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Dr. John A. Hoehn
February 25, 2014
Excellence for our best and brightest…
Time Topics Activities / Participation
5:30 PM Overview: Dissertation
Timeline, Phases,
Deliverables
Interactive Presentation
5:40 PM Resources for Each
Phase
Interactive Presentation,
Real Time Quiz
5:45 PM Future Topics: Web-
based surveys and
netnography
Real Time Evaluation
Plan Literature Design Analysis References
# Learning Goals & Objectives
1 Understand the Dissertation Timeline and Process
2 Learn how to develop a master plan for your dissertation
based on the Research Questions
3 Learn how adopting a digital framework accelerates and
improves the quality of the dissertation process
4 Learn Digital Tools, Techniques, Tips, and Resources for
Each Phase
# Teaching Methods
1 Audience Response System, Branching Presentation
Plan Literature Design Analysis References
Socrative.com Room# 628993
Linear, document-based, intense manual effort
Plan Literature Design Analysis References
1
2
3
4
5
Iterative, multimedia, repository-based, cloud-based
Plan Literature Design Analysis References
Ex: citation mapping
Chapter 1
Introduction
Chapter 2
Literature
Review
Chapter 3
Methodology
Chapter 4
Results
Chapter 5
Discussion
Conclusions &
Recommendations
Plan Literature Design Analysis References
• Interconnected, interdependent,
special requirements
• Document management
• Writing support
Phase Major Activity Key Decisions
Milestones/
Deliverables
Remarks
Tools, Techniques,
Tips
Select Topic Topic
State Problem
Statement, Rationale /
Academic Significance
Select Committee
State Research
Questions, Hypotheses
/ Propositions
Concept Paper Results from the Plan
the Research phase +
RQs, Hypotheses /
Propositions
Concept conversation
Best approach for
framing a topic
Chapter 1 Introduction Chapter 1 will be
revisited and edited
after other Chapters
completed
Context diagram
Draft Proposal Outline Begin overall outline
for dissertation early.
Plan
Plan the Research
Prepare Proposal
Plan Literature Design Analysis References
Mind mapping
Notes and Highlighting
Search
Reference Manager
Process
Tools
Plan Literature Design Analysis References
Phase Major Activity Key Decisions
Milestones/
Deliverables
Remarks
Tools, Techniques,
Tips
Identify and select
appropriate academic
domains, relevant
theories, and search
databases
Where, what to search Structured note-taking
Decide how to store
and track potentially
useful content
References database References template;
coding of the literature
Use Google Scholar
notifications
Decide what literature
to include / exclude
"Pilot" reference list;
annotated references
database (template)
How to search KW
search, advanced
Boolean, natural
language
Skim, scan, preview
Develop Argument Qualify and select
claims; select
argument pattern
Argument logic pattern Selection and
organization of claims
from pervious, related
studies
Survey / Validate the
literature; logic chain
Survey the Literature &
Form Argument
Organize claims Argumen supporting
RQ, hypothesis
Argument of discovery;
identify current
knowledge regarding
topic
Concept mapping,
citation mapping,
timeline mapping
Critique the Literature Argument of advocacy:
advocate and define
the argument
Argument of advocacy
Write the Literature
Review
Chapter 2. Literature
Review
Literature
Review
Initial Search
Plan Literature Design Analysis References
• Skim & scan
• Import APA references
• Build annotated bibliography
• Note-take and highlight (Kindle
Reader)
• Import-store-embed article PDFs
• Collect and analyze content
Plan Literature Design Analysis References
Argument = reason(a) + reason(b) + … +reason(n) <therefore> conclusion
Plan Literature Design Analysis References
Logic chaining
Plan Literature Design Analysis References
Source:Wikipedia
Plan Literature Design Analysis References
Plan Literature Design Analysis References
The Literature Review: Six Steps to Success by
Brenda T. McEvoy, Lawrence A. Machi
You have 184 highlighted passages
You have 3 notes
Last annotated on October 19, 2012
A literature review is a written document that
presents a logically argued case founded on a
comprehensive understanding of the current
state of knowledge about a topic of study. This
case establishes a convincing thesis to answer
the study’s question .Location 270 •
What appears in the text
file transferred from the
Kindle to a laptop or
desktop computer
Plan Literature Design Analysis References
Assemble Synthesize Analyze
Plan Literature Design Analysis References
Phase Major Activity Key Decisions
Milestones/
Deliverables
Remarks
Tools, Techniques,
Tips
Design Research Study Select methodology
appropriate to RQs
Chapter 3.
Methodology,
Research Design &
Protocol
Units of analysis; data
collection protocol
(what data collected
how by whom or what)
Reliability, biases,
errors, interrater
reliabillity
Submit Final Proposal When to submit the
proposal
Proposal Approval Understand University
/ Committee
requirements
Obtain Human Subjects
Approval
Validate feasibility of
data collection
IRB / HSRB Approval Proposal should be
mature enough to
support WU IRB
review. Submit this
request early.
HHS HSRB certification
Collect the Data Research database Raw Data Set or
Historical Data Set
Process / Code the (Raw)
Data
Determine best means
of coding /
classification schedule
and tool(s)
Coded Data Set Select inductive and
deductive codes
applicable to
independent variables
Code Book,
anonymization of
sensitive data, code
mapping
Analyze the Results Decide best practice
for analysis
(descriptive,
inferential, analysis by
generalization)
Use statistical and /
generalization tools
and techniques
Statistical analysis and
/ or generalization
Organize the Results Determine best
approach to visualie
and present results
Chapter 4. Results
Final
Research
Paper
Write conclusions
limitations, suggestions for
further study
Chapter 5. Conclusions Analysis by
generalization;
consistency with
previous chapters.
Generalization and
visualiation templates
Research
Execution
Research
Analysis
Research
Design
Plan Literature Design Analysis References
Quantitative
Qualitative
Mixed Methods
Plan Literature Design Analysis References
Codes by Interview
Anonymized verbatim
Interview text
An aggregate codebook
maintains unduplicated codes
across entire study
Plan Literature Design Analysis References
Plan Literature Design Analysis References
• Customize E2E Digital Workflow: It is now
possible to work almost entirely digitally
– The only constraint is whether or not the article or
text has been digitized
– Workflow supports both analog and digital content
• Coordinate Online + Offline Work: Students can
work online (Internet-connected) and offline
(eReaders, e.g., Kindle)
• Use Digital Techniques + Tools: Each stage in the
development of a dissertation has unique
characteristics and requirements
• Improve Dissertation Quality: At the same time,
the entire dissertation must hold together
Plan Literature Design Analysis References
6
7
8
9
Plan Literature Design Analysis References
• Business and teaching experience
• Global executive, management, and technical roles
• Technical innovation in media
• Interactive teaching methods
• Social media, big data, netnography Your Wingman
Plan Literature Design Analysis References
• Ogden, E. (2007). Complete your dissertation or thesis in
two semesters or less. New York, NY: Roman & Littlefield.
• Miller, A. (2009). Finish your dissertation once and for all.
Washington, D.C.: American Psychological Association .
• Foss, S., and Waters, W. (2007). Destination dissertation: A
traveler’s guide to a done dissertation. New York, NY:
Roman & Littlefield.
• Leedy, P., and Ormrod, J. (2005). Practical research:
Planning and design. (8th ed.). Upper Saddle, NJ: Pearson,
Merrill, Prentice Hall.
• Thomas, R., and Brubaker, D. (2008). Theses and
dissertations: A guide to planning, research, and writing.
(2nd ed.). Thousand Oaks, CA: Corwin Press.
Plan Literature Design Analysis References
• Fisher, A. (2011). Critical thinking: An introduction. (2nd ed.).
Cambridge: Cambridge University Press.
• Galvan, J. (2006). Writing literature reviews: A guide for
students of the social and behavioral sciences. (3rd ed.).
Glendale, CA: Pyrczak Publishing
• Jesson, J., Matheson, L. and Lacey, F. (2011). Doing your
literature review: Traditional and systematic techniques.
London: Sage Publications, Ltd.
• Machi, L., and McEvoy, B. (2009). The literature review: The
six steps to success. (2nd ed.). Thousand Oaks, CA: Corwin
Press.
• Pan, M. (2008). Preparing the literature reviews. (3rd ed.).
Glendale, CA: Pyrczak Publishing.
• Wycoff, J. Mindmapping: Your personal guide to exploring
creativity and problem-solving. (1991). New York: Berkley
Books.
Plan Literature Design Analysis References
• Creswell, J. (2003). Research design: Qualitative,
quantitative, and mixed methods approaches. (2nd ed.).
Thousand Oaks, CA: Sage Publications.
• Creswell, J. (2007). Designing and conducting mixed
methods research. (2007). Thousand Oaks, CA: Sage
Publications.
• Leedy, P., and Ormrod, J. (2005). Practical research:
Planning and design. (8th ed.). Upper Saddle, NJ:
Pearson, Merrill, Prentice Hall.
• Cooper, D., and Schindler, P. (2006). Business research
methods. (9th ed.). New York, NY: McGraw-Hill.
Plan Literature Design Analysis References
• Charmaz, K. (2006). Constructing grounded theory: A
practical guide through qualitative analysis. Thousand
Oaks, CA: Sage Publications.
• Hennink, M, Hutter, I., and Bailey, A. (2011). Qualitative
research methods. Thousand Oaks, CA: Sage Publications.
• Saldana, J. (2009). The coding manual of qualitative
researchers. Thousand Oaks, CA: Sage Publications.
• Seidman, I. (2006). Interviewing as qualitative research: A
guide for researchers in education and the social sciences.
(3rd ed.). New York, NY: Teachers College Press.
• Strauss, A., and Corbin, J. (1998). Basics of qualitative
research: Techniques and processes for developing
grounded theory. (2nd ed.). Thousand Oaks, CA: Sage
Publications.
Plan Literature Design Analysis References
• Buckingham, A., and Saunders, P. (2009). The survey
methods workbook. Cambridge, England: Polity Press.
• Fink, A. (2003). How to design survey studies. (2nd ed.).
Thousand Oaks, CA: Sage Publications.
• Fowler, F. (2009). Survey research methods. (4th ed.).
Thousand Oaks, CA: Sage Publications.
• Rea, L., and Parker, R. (2005). Designing & conducting
survey research: A comprehensive guide. (3rd ed.). San
Francisco, CA: Wiley.
• Saris, W., and Gallhofer, I. (2007). Design, evaluation,
and analysis of questionnaires for survey research. San
Francisco, CA: Wiley.
Plan Literature Design Analysis References
• Hancock, D., and Algozzine, B. (2006). Doing
case study research: A practical guide for
beginning researchers. New York, NY: Teachers
College Press.
• Yin, R. (Ed.). (2004). The case study anthology.
Thousand Oaks, CA: Sage Publications.
• Yin, R. (2009). Case study research design and
methods. (4th ed.). Thousand Oaks, CA: Sage
Publications.
Plan Literature Design Analysis References
• Greenwood, D., and Levin, M. (1998).
Introduction to action research: Social
research for social change. Thousand Oaks,
CA: Sage Publications.
• Herr, K., and Anderson, G. (2005). The action
research dissertation: A guide for students and
faculty. Thousand Oaks, CA: Sage Publications.
Plan Literature Design Analysis References
• Anderson, D., Sweeney, D., and Williams, T.
(2012). Modern business statistics with
Microsoft Office Excel. (4th ed.). Mason, OH:
South-Western.
• Salkind, N. (2008). Statistics for Ppeople who
(think they) hate statistics. (3rd ed.). Thousand
Oaks, CA: Sage Publications.
• Gwet, K. (2010). Handbook of inter-rater
reliability. (2nd ed.). Gaithersburg, MD:
Advanced Analytics.
Plan Literature Design Analysis References
• Clines, R., and Cross, E. (2010). Research writing
simplified: A documentation guide. (6th ed.). New
York, NY: Pearson Education.
• Feak, C., and Swales, J. (2009). Telling a research
story: Writing the literature review. Michigan:
University of Michigan Press.
• Graff, G., and Birkenstein, C. (2010). They say I
say: The moves that matter in academic research.
(2nd ed.). New York, NY: Norton.
• Zerubavel, E. (1999). The clockwork muse: A
practical guide to writing theses, dissertations,
and books. Cambridge, MA: Harvard University
Press.
Plan Literature Design Analysis References
• Few, S. (2004). Show me the numbers:
Designing tables and graphs to enlighten.
Oakland, CA: Analytics Press.
• Krum, R. (2013). Cool infographics: Effective
communication with data visualization and
design.
• Tufte, E. (2001). The visual display of
quantitative information. (2nd ed.). Cheshire,
CT: Graphics Press.
Plan Literature Design Analysis References
• Brown, J., Broderick, A., and Lee, N. (2007). Word
of mouth communication within online
communities: Conceptualizing the online social
network. Journal of Interactive Marketing
• Kozinets, R. (2002). The field behind the screen:
Using Netnography for marketing research in
online communities. Journal of Marketing
Research
• Macdonald,E., Wilson, H., and Konus, U. (2012).
Better customer insight – in real-time, Harvard
Business Review.
Plan Literature Design Analysis References

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Overview of the dissertation process. Tools, techniques by phase.

  • 1.
  • 2. Dr. John A. Hoehn February 25, 2014 Excellence for our best and brightest…
  • 3. Time Topics Activities / Participation 5:30 PM Overview: Dissertation Timeline, Phases, Deliverables Interactive Presentation 5:40 PM Resources for Each Phase Interactive Presentation, Real Time Quiz 5:45 PM Future Topics: Web- based surveys and netnography Real Time Evaluation Plan Literature Design Analysis References
  • 4. # Learning Goals & Objectives 1 Understand the Dissertation Timeline and Process 2 Learn how to develop a master plan for your dissertation based on the Research Questions 3 Learn how adopting a digital framework accelerates and improves the quality of the dissertation process 4 Learn Digital Tools, Techniques, Tips, and Resources for Each Phase # Teaching Methods 1 Audience Response System, Branching Presentation Plan Literature Design Analysis References Socrative.com Room# 628993
  • 5. Linear, document-based, intense manual effort Plan Literature Design Analysis References 1 2 3 4 5
  • 6. Iterative, multimedia, repository-based, cloud-based Plan Literature Design Analysis References Ex: citation mapping
  • 7. Chapter 1 Introduction Chapter 2 Literature Review Chapter 3 Methodology Chapter 4 Results Chapter 5 Discussion Conclusions & Recommendations Plan Literature Design Analysis References • Interconnected, interdependent, special requirements • Document management • Writing support
  • 8. Phase Major Activity Key Decisions Milestones/ Deliverables Remarks Tools, Techniques, Tips Select Topic Topic State Problem Statement, Rationale / Academic Significance Select Committee State Research Questions, Hypotheses / Propositions Concept Paper Results from the Plan the Research phase + RQs, Hypotheses / Propositions Concept conversation Best approach for framing a topic Chapter 1 Introduction Chapter 1 will be revisited and edited after other Chapters completed Context diagram Draft Proposal Outline Begin overall outline for dissertation early. Plan Plan the Research Prepare Proposal Plan Literature Design Analysis References
  • 9. Mind mapping Notes and Highlighting Search Reference Manager Process Tools Plan Literature Design Analysis References
  • 10. Phase Major Activity Key Decisions Milestones/ Deliverables Remarks Tools, Techniques, Tips Identify and select appropriate academic domains, relevant theories, and search databases Where, what to search Structured note-taking Decide how to store and track potentially useful content References database References template; coding of the literature Use Google Scholar notifications Decide what literature to include / exclude "Pilot" reference list; annotated references database (template) How to search KW search, advanced Boolean, natural language Skim, scan, preview Develop Argument Qualify and select claims; select argument pattern Argument logic pattern Selection and organization of claims from pervious, related studies Survey / Validate the literature; logic chain Survey the Literature & Form Argument Organize claims Argumen supporting RQ, hypothesis Argument of discovery; identify current knowledge regarding topic Concept mapping, citation mapping, timeline mapping Critique the Literature Argument of advocacy: advocate and define the argument Argument of advocacy Write the Literature Review Chapter 2. Literature Review Literature Review Initial Search Plan Literature Design Analysis References
  • 11. • Skim & scan • Import APA references • Build annotated bibliography • Note-take and highlight (Kindle Reader) • Import-store-embed article PDFs • Collect and analyze content Plan Literature Design Analysis References
  • 12. Argument = reason(a) + reason(b) + … +reason(n) <therefore> conclusion Plan Literature Design Analysis References Logic chaining
  • 13. Plan Literature Design Analysis References Source:Wikipedia
  • 14. Plan Literature Design Analysis References
  • 15. Plan Literature Design Analysis References
  • 16. The Literature Review: Six Steps to Success by Brenda T. McEvoy, Lawrence A. Machi You have 184 highlighted passages You have 3 notes Last annotated on October 19, 2012 A literature review is a written document that presents a logically argued case founded on a comprehensive understanding of the current state of knowledge about a topic of study. This case establishes a convincing thesis to answer the study’s question .Location 270 • What appears in the text file transferred from the Kindle to a laptop or desktop computer Plan Literature Design Analysis References
  • 17. Assemble Synthesize Analyze Plan Literature Design Analysis References
  • 18. Phase Major Activity Key Decisions Milestones/ Deliverables Remarks Tools, Techniques, Tips Design Research Study Select methodology appropriate to RQs Chapter 3. Methodology, Research Design & Protocol Units of analysis; data collection protocol (what data collected how by whom or what) Reliability, biases, errors, interrater reliabillity Submit Final Proposal When to submit the proposal Proposal Approval Understand University / Committee requirements Obtain Human Subjects Approval Validate feasibility of data collection IRB / HSRB Approval Proposal should be mature enough to support WU IRB review. Submit this request early. HHS HSRB certification Collect the Data Research database Raw Data Set or Historical Data Set Process / Code the (Raw) Data Determine best means of coding / classification schedule and tool(s) Coded Data Set Select inductive and deductive codes applicable to independent variables Code Book, anonymization of sensitive data, code mapping Analyze the Results Decide best practice for analysis (descriptive, inferential, analysis by generalization) Use statistical and / generalization tools and techniques Statistical analysis and / or generalization Organize the Results Determine best approach to visualie and present results Chapter 4. Results Final Research Paper Write conclusions limitations, suggestions for further study Chapter 5. Conclusions Analysis by generalization; consistency with previous chapters. Generalization and visualiation templates Research Execution Research Analysis Research Design Plan Literature Design Analysis References
  • 20. Codes by Interview Anonymized verbatim Interview text An aggregate codebook maintains unduplicated codes across entire study Plan Literature Design Analysis References
  • 21. Plan Literature Design Analysis References
  • 22. • Customize E2E Digital Workflow: It is now possible to work almost entirely digitally – The only constraint is whether or not the article or text has been digitized – Workflow supports both analog and digital content • Coordinate Online + Offline Work: Students can work online (Internet-connected) and offline (eReaders, e.g., Kindle) • Use Digital Techniques + Tools: Each stage in the development of a dissertation has unique characteristics and requirements • Improve Dissertation Quality: At the same time, the entire dissertation must hold together Plan Literature Design Analysis References 6 7 8 9
  • 23. Plan Literature Design Analysis References • Business and teaching experience • Global executive, management, and technical roles • Technical innovation in media • Interactive teaching methods • Social media, big data, netnography Your Wingman
  • 24. Plan Literature Design Analysis References
  • 25. • Ogden, E. (2007). Complete your dissertation or thesis in two semesters or less. New York, NY: Roman & Littlefield. • Miller, A. (2009). Finish your dissertation once and for all. Washington, D.C.: American Psychological Association . • Foss, S., and Waters, W. (2007). Destination dissertation: A traveler’s guide to a done dissertation. New York, NY: Roman & Littlefield. • Leedy, P., and Ormrod, J. (2005). Practical research: Planning and design. (8th ed.). Upper Saddle, NJ: Pearson, Merrill, Prentice Hall. • Thomas, R., and Brubaker, D. (2008). Theses and dissertations: A guide to planning, research, and writing. (2nd ed.). Thousand Oaks, CA: Corwin Press. Plan Literature Design Analysis References
  • 26. • Fisher, A. (2011). Critical thinking: An introduction. (2nd ed.). Cambridge: Cambridge University Press. • Galvan, J. (2006). Writing literature reviews: A guide for students of the social and behavioral sciences. (3rd ed.). Glendale, CA: Pyrczak Publishing • Jesson, J., Matheson, L. and Lacey, F. (2011). Doing your literature review: Traditional and systematic techniques. London: Sage Publications, Ltd. • Machi, L., and McEvoy, B. (2009). The literature review: The six steps to success. (2nd ed.). Thousand Oaks, CA: Corwin Press. • Pan, M. (2008). Preparing the literature reviews. (3rd ed.). Glendale, CA: Pyrczak Publishing. • Wycoff, J. Mindmapping: Your personal guide to exploring creativity and problem-solving. (1991). New York: Berkley Books. Plan Literature Design Analysis References
  • 27. • Creswell, J. (2003). Research design: Qualitative, quantitative, and mixed methods approaches. (2nd ed.). Thousand Oaks, CA: Sage Publications. • Creswell, J. (2007). Designing and conducting mixed methods research. (2007). Thousand Oaks, CA: Sage Publications. • Leedy, P., and Ormrod, J. (2005). Practical research: Planning and design. (8th ed.). Upper Saddle, NJ: Pearson, Merrill, Prentice Hall. • Cooper, D., and Schindler, P. (2006). Business research methods. (9th ed.). New York, NY: McGraw-Hill. Plan Literature Design Analysis References
  • 28. • Charmaz, K. (2006). Constructing grounded theory: A practical guide through qualitative analysis. Thousand Oaks, CA: Sage Publications. • Hennink, M, Hutter, I., and Bailey, A. (2011). Qualitative research methods. Thousand Oaks, CA: Sage Publications. • Saldana, J. (2009). The coding manual of qualitative researchers. Thousand Oaks, CA: Sage Publications. • Seidman, I. (2006). Interviewing as qualitative research: A guide for researchers in education and the social sciences. (3rd ed.). New York, NY: Teachers College Press. • Strauss, A., and Corbin, J. (1998). Basics of qualitative research: Techniques and processes for developing grounded theory. (2nd ed.). Thousand Oaks, CA: Sage Publications. Plan Literature Design Analysis References
  • 29. • Buckingham, A., and Saunders, P. (2009). The survey methods workbook. Cambridge, England: Polity Press. • Fink, A. (2003). How to design survey studies. (2nd ed.). Thousand Oaks, CA: Sage Publications. • Fowler, F. (2009). Survey research methods. (4th ed.). Thousand Oaks, CA: Sage Publications. • Rea, L., and Parker, R. (2005). Designing & conducting survey research: A comprehensive guide. (3rd ed.). San Francisco, CA: Wiley. • Saris, W., and Gallhofer, I. (2007). Design, evaluation, and analysis of questionnaires for survey research. San Francisco, CA: Wiley. Plan Literature Design Analysis References
  • 30. • Hancock, D., and Algozzine, B. (2006). Doing case study research: A practical guide for beginning researchers. New York, NY: Teachers College Press. • Yin, R. (Ed.). (2004). The case study anthology. Thousand Oaks, CA: Sage Publications. • Yin, R. (2009). Case study research design and methods. (4th ed.). Thousand Oaks, CA: Sage Publications. Plan Literature Design Analysis References
  • 31. • Greenwood, D., and Levin, M. (1998). Introduction to action research: Social research for social change. Thousand Oaks, CA: Sage Publications. • Herr, K., and Anderson, G. (2005). The action research dissertation: A guide for students and faculty. Thousand Oaks, CA: Sage Publications. Plan Literature Design Analysis References
  • 32. • Anderson, D., Sweeney, D., and Williams, T. (2012). Modern business statistics with Microsoft Office Excel. (4th ed.). Mason, OH: South-Western. • Salkind, N. (2008). Statistics for Ppeople who (think they) hate statistics. (3rd ed.). Thousand Oaks, CA: Sage Publications. • Gwet, K. (2010). Handbook of inter-rater reliability. (2nd ed.). Gaithersburg, MD: Advanced Analytics. Plan Literature Design Analysis References
  • 33. • Clines, R., and Cross, E. (2010). Research writing simplified: A documentation guide. (6th ed.). New York, NY: Pearson Education. • Feak, C., and Swales, J. (2009). Telling a research story: Writing the literature review. Michigan: University of Michigan Press. • Graff, G., and Birkenstein, C. (2010). They say I say: The moves that matter in academic research. (2nd ed.). New York, NY: Norton. • Zerubavel, E. (1999). The clockwork muse: A practical guide to writing theses, dissertations, and books. Cambridge, MA: Harvard University Press. Plan Literature Design Analysis References
  • 34. • Few, S. (2004). Show me the numbers: Designing tables and graphs to enlighten. Oakland, CA: Analytics Press. • Krum, R. (2013). Cool infographics: Effective communication with data visualization and design. • Tufte, E. (2001). The visual display of quantitative information. (2nd ed.). Cheshire, CT: Graphics Press. Plan Literature Design Analysis References
  • 35. • Brown, J., Broderick, A., and Lee, N. (2007). Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Interactive Marketing • Kozinets, R. (2002). The field behind the screen: Using Netnography for marketing research in online communities. Journal of Marketing Research • Macdonald,E., Wilson, H., and Konus, U. (2012). Better customer insight – in real-time, Harvard Business Review. Plan Literature Design Analysis References

Editor's Notes

  1. Branching logic, browser-based audience response system
  2. I would like to know more about you and where you are in the dissertation process. So, I have a 5 questions I would like to ask before we go further.
  3. Digital appoach – iterative, multimedia, repository-based, cloud-based
  4. Phase and Deliverable
  5. Content is not exclusively text-based. Tools are there to analyze text, video, and audio content. Big data tools are there to analyze trillions of data points.
  6. http://en.wikipedia.org/wiki/Comparison_of_reference_management_software