2. The goal of learning to use good quality,
standard English is:
EFFECTIVENESS:
WRITING THAT WORKS – that
is “fit for purpose”.
3. To improve understanding.
To resolve differences.
To build trust and respect.
To create ideas.
To solve problems.
To exchange information.
To sort out the difference between thinking and feeling.
4. What does the reader need to know?
To approve your plan and pay for it?
To respond to your email?
To send money for your charity, your candidate, your
product or your service?
To invite you to a job interview?
To make the right business decision?
6. LANGUAGE:
There is a distinction between
understanding language and
understanding features of language.
The first is comprehension.
The second is study of language as a
means of communication, with a sharper
focus on the separate functions of words,
sentences, paragraphs, tone/ address,
dialect etc.
7. FORM & STRUCTURE
‘Form’ is the genre (e.g. poetry) and the
format within the genre (e.g. sonnet within
poetry).
‘Structure’ involves text organisation and
devices. (Don’t just label them;
comment on how they shape meaning
and your response, as a reader.)
8. P.E.E. (D.)
Make your point.
Give the quotation as evidence.
A simple explanation more or less states
what is obvious.
A more developed explanation deals with
more significant meaning, with what is
IMPLICIT.
