1. J O E B U R K E P O R T F O L I O
Disney Store
DISNEY STORE • Retail DISNEY STORE
Multi-Channel Retail
WET SEAL • Campaigns
The Mouse
COX • Competitive TV
As Brand Director of DISNEY
COX • Viral / Social STORE, my role was to break out
the crayons and help create national
WET SEAL • E-Commerce retail campaigns that wrapped
Disney Store merchandise around
COX • Customer Experience
iconic Disney Stories and characters
COX • Competitive DM for the print, E-Commerce, and in-
store experience.
INSIGHT BUSINESS • B2B
Empowering Imagination
SOCIAL MEDIA • Presentation 2007-2008 National Retail Campaigns
I have a personal connection to
BIOGRAPHY these images and enjoyed working
with my team; especially digital
CONTACT master, Omar Cano, who brought
his magic. My work involved
harvesting knowledge from
merchants, toy designers and the
folks who walk around with
calculators; and creating visual
stories that extended the reach of
Disney. I loved this work.
Portfolio Purposes only.
CONTACT SOCIAL BFFs RESPECT
© Disney, ©Disney/Pixar
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©2010 Joe Burke
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