59. Technology CEML
Server
Realtime
iPhone
Realtime
Web
Ecosystem Building
Abstract Data
Powerful, Event Open Source SMS / Model
CMS / Social
Documented Coordination Clients with Messaging
Plugins Strategy for
API Language Plugins Plugins
API Buy-In
Trade Secrets
Scalability
HYDRA PICARD
Actor- Redis for Ruby & custom cross-platform
Real HTML5
based speed JavaScript streaming realtime
WebSockets
Servers database on coordination
(like (like for most or polling
(like Twitter!) (like AppJet!) Redis engine
Erlang!) GitHub!) devs
62. What do we want?
Whatʼs unnecessary?
What could be fun?
Who deserves some power?
How can people build on this?
63. Emails → Virtual Actions
Conversion Funnel
GROUNDCREW
Social Media Walkie-talkie
Field Organizing
64. Weʼre here to create
something great
Product design as a theory of change
Joe Edelman — Citizen Logistics, Inc. — #pdf10
Editor's Notes
How many are developers? Political organizers? I will unite you. Because we’re all working to create some kind of social effect, and that’s what this is about.
internet has given us big scales
virtual actions?
no. massive community. people in the streets. real-world action at scale.
Advantages to this
to sign up
to recruit
to bring people into the fold
Good metrics
- who opens it,
who reads it,
etc
Tight control of messaging
Con
Increasing disengagement • less likely to bring in big money • requires copy, design, quantitative skills
walkie talkies and spreadsheets
lousy data
• requires social, community
building, coordinative skills
Pro
• real relationships
• real-world action
• requires social, community
building, coordinative skills
Pro
• sometimes good metrics • can be viral
Con
• weak relationships • requires social media skills
go thru all three
what are the most complicated, pain in the ass parts of field organizing? of crm?
* what we came up with
* to basics
* got rid of all that stuff
even simpler
action & people
a few techniques we use for that
our field is about engaging people & making good use of them
it’s a challenge... it could be fun
but the day to is in the dark
-> causing positive experiences