Soft Landing Program for European Start-ups in Brazil and for Brazilian Start-ups in Europe

1. by
2016
SOFT LANDING PROGRAM
EUROPE  LATAM

2. ZoomLYD
WHO WE ARE?

3. • 15 years experience in business development,
coaching, business strategy, communication,
pitching, country management, marketing
consulting, qualitative & quantitatives studies,
offline & online, in Europe, Brazil and LatAm
• 40+ clients & brands worldwide, SMBs &
multinationals, early & growth stages
• Sectors : IT, education, retail, food, beauty &
higiene, healthcare, electronics, appliances,
packaging, energy, fashion, consulting, etc.
• Public and private partners covering the entire
value chain for business start-up and development
in Europe and Brazil
• Deep knowledge of the European and South
American ecosystems
• 2 companies: ZoomLab + LYD Brazil = ZoomLYD
• Rio de Janeiro, São Paulo & Belo Horizonte
ZoomLYD
PRESENTATION

4. ZoomLYD
40+ CLIENTS & BRANDS WORLWIDE

5. ZoomLYD
40+ CLIENTS & BRANDS WORLWIDE

6. Jérôme Moles – Founder LYD BRASIL
International Business Consultant
■ Senior Advisor in Brazilian Market Strategies for
international start-ups – Lyd Brasil, CEO
■ Digital Consulting VP Awak’iT agency Key Accounts.
Co-Founder
L’Oréal, KEOLIS, GCEA, AIR LIQUIDE, TOTAL etc.
■ Business, communication and strategy advisor for
Euratechnologies’ Start-ups
CIV, DEMO DAYS, INCUBATOR
■ Consultant Business management Brazil for
Stereograph since March 2013
■ Designed Euratechnologies’ acceleration program
■ Administrator EASYPAY WEB BR (EasyFlirt brazilian
subsidiary)
Education
■ Stanford Entrepreneurship and Innovation 2012
program
Linkedin: br.linkedin.com/in/jeromemoles/en
François-Xavier Saint-Martin – Founder ZoomLab Brazil
Marketing Consultant
■ Founder ZoomLab Pesquisa & Marketing in 2007 in Rio de Janeiro
& São Paulo
• Qualitative & quantitatives studies in Latin America
• Clients SMBs & multinationals LatAm, Europe & US
• Partnerships Harris Interactive (France) and Euromonitor
International (UK, US)
• Sectors: Digital, consulting, food, beauty & hygiene, electronics,
appliances, packaging, energy, fashion, etc.
■ eProcurement/eAuction manager - PSA Peugeot Citroën &
Marketplace Covisint - France, Brazil, Argentina
■ Product Manager Assistant - Coca-Cola - France
■ Auditor & Six Sigma Project Manager - General Electric - UK
Education
■ NEOMA/Rouen Business School – France
■ MBA COPPEAD/UFRJ - Brazil
LinkedIn: br.linkedin.com/in/francoisxaviersaintmartin/en
ZoomLYD
WHO WE ARE?

7. ZoomLYD
OUR SOFT LANDING PROGRAM

8. MARKET
ASSESSMENT
5 to 7 days non-presential
1 week roadshow in Brazil
COUNTRY
MANAGEMENT
SALES PROGRAM &
BUSINESS
DEVELOPMENT
8 to 12 weeks in Brazil
ACCELERATION &
VALIDATION PROGRAM
6 weeks non-presential
1 to 2 weeks roadshow in Brazil
1
3
2
4
ZoomLYD Program: Europe => Brazil
HOW IT WORKS ?

9. We provide a personalized follow-up on our
clients’ entire value chain, based on the 4 phases
of our program, with specific expertise focused
on reducing frictions related to any business set-
up and development
This soft landing approach is based on our local
partners network, short listed for their expertise
and track record in their own sectors and
knowledge of the ecosystem
Our secret sauce:
- We are entrepreneurs serving entrepreneurs
- We have built a high added-value network of
expert partners and mentors
- We are fully business driven, permanently
seeking for business development
opportunities for our clients, at any stage of
the program
M&A
FUNDRAISING LEGAL
TAX
TRADING &
LOGISTICS
OFFICE SPACES
ACCOUNTING
HR
CREATION
BUSINESS DEV
MARKETING &
PR/COM
Ecosystem
SOFT LANDING PROGRAM

10. ZoomLYD
OUR PARTNERS, MENTORS & FRENCH CLUSTERS

11. ZoomLYD
OUR PARTNERS & MENTORS IN EUROPE & LATAM
CONSULTING & BUSINESS INSTITUTIONS EXPERTS EDUCATION ACCELERATORS
LATAM MENTORS

12. EuraTechnologies in Lille, France
■ Created in 2006
■ 1st French incubator/accelerator, Top 5 Europe
■ USA (SF & NYC), Dubaï, China, Brazil, France
■ 265 startups
■ 80.000 m², 600 events/60.000 visitors per year
■ 100+ M€ raised and 12.000 jobs created since 2009
■ Lille-Stanford Innovation & Entrepreneurship program
■ www.euratechnologies.com
Cap Digital in Paris, France
■ Created in 2006
■ 1000+ members public/private sector: 850 SMBs, 58 large companies, 81
schools/universities/labs, 13 investors, etc.
■ Acceleration, coaching strategy, design, fundraising/VC Camp, fairs,
roadshows, scale-up/assessment & market entry
■ R&D: 280 projects analysed per year, 140 labeled and 76 financed for a
total of 1.2 Bi€ since 2006 (50% public)
■ European network: European Connected Health Alliance, European
Innovation Institute (EIT Digital), New European Media platforme
■ www.capdigital.com
La Mêlée in Toulouse, France
■ Created in 2000
■ 550 members (50%+ SMBs), 19.000 participants, 50 partners
institutional/professional associations IT solutions’ providers/users, 11
commissions/think tank/do tank, VCs
■ www.lamelee.com
ZoomLYD
OUR PARTNERS CLUSTERS IN FRANCE

13. ZoomLYD
CASES

14. ASSESSMENT WSE BRAZIL
■ Market study Digital Workspace in Brazil
■ Education sector’s specifics in Brazil:
• Education franchising
• Foundations
• Integrated teaching systems
■ Market datas & trends
■ Benchmark competition
■ Sector’s experts interviews:
• Education decision makers
• Specialized technology integrators
• Associations / foundations
• Schools / Universities
■ Recommandations & action plan
Contact: Olivier Vigneau| Co-Founder WSE | +33 6 08 18 65 35 |
olivier.vigneau@web-education.net
ZoomLYD
EDTECH / PAAS / SAAS / PARTNERSHIPS

15. ZoomLYD
VISUAL CONTENT / LOGICIEL SAAS / EVENEMENTIEL & IN-STORE
ASSESSMENT HEADOO BRAZIL
■ Market study digital content and picture marketing in Brazil
■ Image usage & attitudes and specifics in Brazil
■ Benchmark brands’ digital engagement
■ POC identification
■ 2016-2017 Action plan proposal
■ Domain www.headoo.com.br
■ Local activity set-up cost estimates
■ Experts’ interviews:
• Agencies
• Brands
• Major events’ organizations and producers (Olympics
Rio 2016)
■ Follow-up contacts and prospects
Contact: Jean Dussetour| CEO Headoo | jean@headoo.com
ACCELERATION HEADOO BRAZIL
■ Model tropicalization (sales material, pricing, business model)
■ Main players’ interviews to fine tune market entry strategy
■ 5 days roadshow (Rio de Janeiro & São Paulo)
■ Results: 2 POCs – 5 proposals – 1 sales recruitment – Headoo Brazil
activity start-up

16. ZoomLYD
BIZDEV / BIG DATA / SMART-CITY / MARKETING
Business development Stéréograph Brazil
■ Prospecting missions in Brazil organized for Chamber of Commerce and
Industry of Lille (France) and Euratechnologies (1st French accelerator, TOP10
Europe), focusing on Stéréograph business opportunities
■ Tropicalisation of Stereograph’s model to adapt to local market
■ Local business development
■ Local projects management, interface with clients and production team in
France
■ Long-term strategy strategy: start-up and development of local activities
Contact: Manuel Gomes| CEO Stereograph | +33 6 82 44 54 78 |
manuel@stereograph.fr
ProjetoPrimaveraforGustavoPennaarquitetos

17. ZoomLYD
ACCELERATION / ROADSHOW / PROSPECTION / COUNTRY MANAGEMENT
Tag Commander setup in Brazil
■ 3 roadshows organized in Rio de Janeiro & São Paulo
■ Sponsored eTail LatAm, annual eCommerce conference in São Paulo, with Top
200 retailers and solution providers - one-to-one meetings and workshops
■ Sales prospecting with pure players (top 100 Comscore Brazil) in several sectors
(banking, telco, retail, classifieds, etc.) and local subsidiaries of 100+ current
clients of Tag Commander
■ Meetings with publishers, advertisers, agencies, solution providers, partners
and entrepreneurs (affiliation, re-targeting, web analytics, e-mailing, CRM, etc.)
within 250+ current partners of Tag Commander
■ Brazilian C-level interlocutors, directors in eCommerce, marketing, eBusiness,
BizDev, consultants integrators and IT teams
■ Feedbacks from other European entrepreneurs, startups and unicorns, on
bizdev subjects, market, HR, legal, pricing models, sales cycles, local specifics, etc.
■ Adaptation of sales material, pricing model, terms of sale, BP
■ Edition, presentation and follow-up commercial offers, closing of the first
contracts, local representation and reporting
Contact: Michael Froment | CEO Tag Commander | michael.froment@tagcommander.com

18. ZoomLYD
REPRESENTATION / E-COMMERCE / E-PAYMENT / CONSULTING
Easyflirt local representation
■ Administration of the Brazilian establishment + partners legal representation
■ Interface between Easyflirt and local providers (accounting, tax, legal)
■ Interface between Easyflirt and Brazilian payment gateways et acquirers
■ « Notas fiscais » (Brazilian legal invoice system) automation system choice support
Contact: Claude Weinachter | CFO 2L Multimédia | claude.weinachter@2lm.fr

19. Jérôme MOLES
jerome@zoomlyd.com.br
+5521 99317-5885
François-Xavier SAINT-MARTIN
francoisxavier@zoomlyd.com.br
+5521 99361-1144