What are the 4 characteristics of CTAs that convert?
Cv pierre clement lihou webmarketing - en
1. PIERRE-CLEMENT LIHOU
Phone +33 6 62 76 90 62
Email
PERSONAL
WORK EXPERIENCES
CONTACT
lihou.pierre@gmail.com
Name Pierre-Clément LIHOU
Nationality French
PROFILE
With more than 3 years of experience in the
digital world, including 2 and a half years as co-
founder of the startup base10, I want to evolve
within an ambitious, innovative and customer-
oriented company that will challenge my skills
in project management, digital marketing and
SEO.
Interacting with people and building new
strategies strongly motivates me to pursue my
career in Marketing.
HARD SKILLS
Wordpress
SEA
SEO
Design UX / UI
Google Analytics
Adobe
LANGUAGES
Driving License Category B
French Native
English Fluent (C2)
Spanish Independant (B1)
Bordeaux / June 2017 - October 2019
Co-founder Associate, head of digital
• Implementation of the marketing plan and its supportive technologies.
• Design of the base10 website as well as the white label website via Wordpress.
• In charge of the backlog, mock-ups and management of the development teams for
the redesign of the base10 site and the creation of the White Label service. (Agile
SCRUM methodology).
• 300% increase in revenue, just 6 months after the launch of the white label
service.
London / June 2015 - June 2016
Digital Marketing Executive
• Monthly monitoring and management of KPIs. (Google Analytics, Global Statistics,
and Fabric.io for mobile apps).
• Assessment of digital maturity for US and European Xerox Concessionaires.
(Website, SEO, Online presence etc).
• This audit, combined with a highly personalised report, enabled around 15% of
those who followed the recommendations to see their revenue increase within 6
months. (Xerox Marketing Excellence Award)
• Team training and mentoring.
• Project Management with an external supplier of a website offer for Xerox partners.
(rewarded with the Excellence in Marketing award Adetem 2017).
EDUCATION ET CERTIFICATIONS
SIENA COLLEGE, New York, USA, GPA : 3.74 / 2016-2017
Master in Marketing (Magna Cum Laude)
CEFAM, Lyon, France / 2012-2015
Master in Business Administration and Management
SOFT SKILLS
Strategy
Problem solving
Presentation
Organisation
Teamwork
Reporting
LinkedIn /pierre-clement-lihou
Audit
• Implementation of project management and customer engagement software.
• Increase in the number of qualified prospects by 4 in just 6 months.
• Development of the brand's visibility and online presence. (SEO, SEA, Adwords,
etc...)