A BTL SPECIALIST COMPANY TO GROW YOUR MARKET SHARE          SCSPL
Why SCSPL?• Brand competition and growth is largely about  building two market based assets: physical  availability and me...
Current ClienteleHDFC BANK       ICICI BANKAXIS BANK   TATA TELE SERVICES
Sticker campaign on Auto BackThis was the campaign undertaken by SCSPL for the Gold Loan     department. Activity was cond...
Printed Canvas for Auto RickshawsThis was a campaign for a verified tiles manufacturer.  Activity was conducted in Bangalo...
Campaign Auto Rickshaws for Gold LoanThis is a current campaign for HDFC Gold Loan department.Activity is currently on in ...
Campaign Thelas for Gold LoanThis is a current campaign for HDFC Gold Loan department. Activity is currently on in 7 distr...
Campaign Thelas for Gold LoanThis is a current campaign for ICICI Gold Loan department. Activity was  conducted till Novem...
Branding on Traffic SingnagesThis is a current campaign for ICICI . We installed over a 100 boards in     Patna, Bihar cov...
Danglers on VehiclesThis is an activity that we conducted for Axis Bank Home Loans in Patna, Bihar. We fixed danglers on 3...
No Parking Boards  No Parking Boards [printed fruit board] on gates of residences. Thisactivity covered installation of th...
Pamphlet Printing and News Paper InsertionThis is a regular activity conducted by us for HDFC Bank. We have done   this ac...
Gates at branches and ATMsThis is a regular activity conducted by us for HDFC Bank. We have done   this activity multiple ...
Gates at branches and ATMsThis is a regular activity conducted by us for ICICI Bank. We recently  executed this activity f...
Printed Umbrellas for HDFC Personal LoansWe supply umbrellas, canopies suitable to campaigns. More pictures               ...
Canopies for HDFC Personal Loans
Hoarding at JPNI Airport, PatnaWe helped personal loans identify and engage hoardings at JPNI Airport,Patna. We had engage...
Hoarding at JPNI Airport, PatnaWe helped personal loans identify and engage hoardings at JPNI Airport,Patna. We had engage...
Our new offering – PEDALADSThe most eco-friendly ad innovation that we are planning to introduce                          ...
What are we?SCSPL was invited by Commissioner ofPatna along with Patna Traffic Police,in 2010 to start Easy Auto, which is...
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A BTL specialist company to grow your market

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A BTL specialist company to grow your market

  1. 1. A BTL SPECIALIST COMPANY TO GROW YOUR MARKET SHARE SCSPL
  2. 2. Why SCSPL?• Brand competition and growth is largely about building two market based assets: physical availability and mental availability. Brands that are easier to buy - for more people, in more situations - have more market share. Innovation and differentiation (when they work) build market based assets, which last after competitors copy the innovation.• We understand and believe in creating the aura of your brand in every way possible and assist you in promoting your products and services in Bihar & Jharkhand using non-standard advertising techniques, also called Below the line (BTL) activities .
  3. 3. Current ClienteleHDFC BANK ICICI BANKAXIS BANK TATA TELE SERVICES
  4. 4. Sticker campaign on Auto BackThis was the campaign undertaken by SCSPL for the Gold Loan department. Activity was conducted in Patna, Bihar.
  5. 5. Printed Canvas for Auto RickshawsThis was a campaign for a verified tiles manufacturer. Activity was conducted in Bangalore, Karnataka.
  6. 6. Campaign Auto Rickshaws for Gold LoanThis is a current campaign for HDFC Gold Loan department.Activity is currently on in 14 districts in Bihar and Jharkand.
  7. 7. Campaign Thelas for Gold LoanThis is a current campaign for HDFC Gold Loan department. Activity is currently on in 7 districts in Bihar and Jharkand.
  8. 8. Campaign Thelas for Gold LoanThis is a current campaign for ICICI Gold Loan department. Activity was conducted till November 2012 in 10 districts in Bihar and Jharkand.
  9. 9. Branding on Traffic SingnagesThis is a current campaign for ICICI . We installed over a 100 boards in Patna, Bihar covering gold loans, auto loans, home loans etc.
  10. 10. Danglers on VehiclesThis is an activity that we conducted for Axis Bank Home Loans in Patna, Bihar. We fixed danglers on 30000 two wheelers in various parts of the city, thus giving good branding coverage for our client.
  11. 11. No Parking Boards No Parking Boards [printed fruit board] on gates of residences. Thisactivity covered installation of these boards on over 10000 residences in 8 districts of Bihar and Jharkand.
  12. 12. Pamphlet Printing and News Paper InsertionThis is a regular activity conducted by us for HDFC Bank. We have done this activity multiple times for both Gold Loan and Personal Loan departments.
  13. 13. Gates at branches and ATMsThis is a regular activity conducted by us for HDFC Bank. We have done this activity multiple times for both Gold Loan and Personal Loan departments.
  14. 14. Gates at branches and ATMsThis is a regular activity conducted by us for ICICI Bank. We recently executed this activity for the bank in over 73 locations in Bihar &Jharkand. The highlight of the activity is that we completed this in a record time of 3 days.
  15. 15. Printed Umbrellas for HDFC Personal LoansWe supply umbrellas, canopies suitable to campaigns. More pictures enclosed.
  16. 16. Canopies for HDFC Personal Loans
  17. 17. Hoarding at JPNI Airport, PatnaWe helped personal loans identify and engage hoardings at JPNI Airport,Patna. We had engaged back-lit display boards in JPNI Airport, passenger area also.
  18. 18. Hoarding at JPNI Airport, PatnaWe helped personal loans identify and engage hoardings at JPNI Airport,Patna. We had engaged back-lit display boards in JPNI Airport, passenger area also.
  19. 19. Our new offering – PEDALADSThe most eco-friendly ad innovation that we are planning to introduce soon….
  20. 20. What are we?SCSPL was invited by Commissioner ofPatna along with Patna Traffic Police,in 2010 to start Easy Auto, which is aBranded CALL and PREPAID Autoservice. For the past two years, wehave been giving a feel good service toour passengers from JPNI Airport,Patna and Patna Junction RailwayStation. HDFC GOLD LOAN BRANDING AT OUR RAILWAY COUNTER. We are in the process of installing another 15 counters in Patna, Bihar. These will be available for branding soon.

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