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Introduction to
Business
[BUS 30104]
Introduction to
Business
[BUS 30104]
1.
Business Background
Subscription box service
birchbox.
mantry.
love with
food.
.
U.S.A.
Products of
”
What makes us
different?
24 hours, 7 days a week.
Fast delivery service
Stocked at your local markets
Available online
First of it’s kind
Business Location
Main Office
In the heart of Kuala Lumpur,
the central business district of
Malaysia.
Nation wide distribution
Our products can be found on
the shelves of local markets:
AEON, 7Eleven, etc.
”
Why
subscription box
business?
A simple & efficient business process
Customers order our
products
We process
their order
They receive
their products
in less than 2
days
2.
Market Analysis
One of our competitor is
It is an online based
marketplace
Strengths of our competitor
Companies are willing to
be partners because they
are already well known
Benefits of the social
realm
Monthly surprises
Weaknesses of our competitor
Customers are not
able to buy in stores
Paying for
unnecessary things.
They have to wait
for their products.
Only females are able
to use this products
3.
Marketing Strategy
Our packaging
Maximum profit?
Eco-green
Customisable subscription
boxes
Convenient
Cheap
Sales strategy
Retail shops
Online delivery
Treats
Pricing & Cost $$$
Selling price: RM79.99 (treats only box), RM99.99 (1 product), RM129.99 (2
products), RM145.99 (3 products)
Advertising &
Promotional Activities
Social media
Ambassadors
Promotions
4.
Management Strategies
Business structure - Corporation
Limited
liabilities
The corporation is
considered a legal person
with perpetual existence.
Why Corporation?
Organisational chart
5.
Financial Plan
RM22,500
starting capital
Liabilities and and capital
Liabilities
Current borrowing RM0
Long-term Liabilities RM15,000
Account payable RM0
Other current Liabilities (interest-
free)
RM0
Total Liabilities RM15,000
Start up funding
Start-up Expenses to fund RM17,500
Start-up Assets to Fund RM148,000
Assets
Non-cash Assets from start-up RM28,000
Cash requirements from start-up RM60,000
Additional cash raised RM0
Cash balance on starting date RM60,000
Total Assets RM148,000
Capital
Planned investment
Owner RM40,000
Loss at start-up (Start-up expenses) (RM17,500)
Total capital RM22,500
Total Capital and Liabilities RM38,000
Total Funding RM165,500
6.
Conclusion
Thanks!

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Copy of constance