Social business insights are revealed from the following thought leaders' engagement in the Jive Community: Dion Hinchcliffe, Andrew Hutchinson, Rachel Happe, Jaimy Szymanski, Vala Afshar, Gerry McGovern, Charlene Li and Elisa Steele. Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. Learn more at http://bit.ly/1aTo6Vq

2. “Part of the secret to successful digital
transformation seems to be the emphasis
and meaningful adoption of new
organizational models. Whenever we look
at companies that have been relatively
successful in such transformations,
they’ve built vibrant ecosystems around
new network-centric models.”
Dion Hinchcliffe
Chief Strategy Officer, Adjuvi
@DHinchcliffe
CLICK HERE TO READ MORE

3. “In social business, it’s important to know
not only when to pitch, but also when to
‘pass’ – when to be helpful, when to refer
customers to other sources, when to
give them information that’s not directly
tied into the hard sell.”
Andrew Hutchinson
Social Media Consultant
AUS Best Blogs 2014 winner
@adhutchinson
CLICK HERE TO READ MORE

4. “So often in the business context it seems we
will do anything to find and convince someone
to buy our products or work for us and then
trip over ourselves to try to convince them to
stay. From my perspective, when we push too
hard to establish or keep a relationship, the
other party ends up resentful or unhappy,
neither of which endears you to them and is
unlikely to produce advocates, which in the
digital age is a huge opportunity cost.”
Rachel Happe
Principal and Co-Founder,
Community Roundtable
@rhappe
CLICK HERE TO READ MORE

5. “Employee engagement on LinkedIn is
most successful when championed by
leadership, starting with active
executives...This leads to employees
feeling empowered and inspired at their
jobs.”
Jaimy Szymanski
Senior Researcher for
Altimeter Group
@jaimy_marie
CLICK HERE TO READ MORE

6. “In today’s knowledge-sharing and hyper-
connected world, fueled by rapidly changing
technology, people demand the very best
experience. Users form lasting impressions
based on their expectation that applications
simply work and are always connected and
reliable. The network plays a key role in
delivering the best user experience. The
experience economy also requires the
humanization of business, meaning the adoption
of a collaborative mindset where customers,
partners and employees easily connect and
share creative ideas and best practices. A social
business is a caring business.”
Vala Afshar
CMO at Extreme Networks
@valaafshar
CLICK HERE TO READ MORE

7. “The culture of silos will hurt all data and
information. It will lead to duplication,
confusion, inaccuracy, slowness, and
incomplete information. It will become a
significant drain on resources as
employees waste their time navigating
through many systems with different
interfaces.”
Gerry McGovern
Founder and CEO,
Customer Carewords
@gerrymcgovern
CLICK HERE TO READ MORE

8. “There's value in integrating Social
Identity for use across channel and
departments...[which] promotes better
relationships.”
Charlene Li
Founder, Altimeter Group
@charleneli
CLICK HERE TO READ MORE

9. “Technology has broken down so many
barriers and we have adopted
technology in our personal lives that
has become a part of our lifestyle. We
do things differently because we have
access to this technology in the palm of
our hands...In today's world, people
want a workstyle that matches their
lifestyle.”
Elisa Steele
EVP Strategy and CMO, Jive
@ElisaSteele
CLICK HERE TO HEAR THE
INTERVIEW

10. JOIN MORE SOCIAL BUSINESS
THOUGHT LEADERS IN THE JIVE COMMUNITY