This presentation was given at Clemson University as part of the MACTS Second Friday speaker series. Branding yourself is becoming increasingly important as students get ready to make their way into the next chapter of their careers.This presentation explains what it means to build a brand, showcases tools to use to market yourself and how you can brand yourself using your degree.

1. BRANDING YOURSELF!
P R O F E S S I O N A L . P E R S O N A L . P R O F I T A B L E .

2. “The good news – and it is largely
good news— is everyone has a
chance to STAND OUT. Everyone has
a chance to learn, improve, and build
up their skills. Everyone has a chance
to BE A BRAND worthy of
remark.”
! ! ! ! !– Tom Peters, A Brand Called You !

3. PERSONAL BRANDING 2.0!

4. 1
IN
5
EMPLOYERS
USE
SOCIAL
MEDIA
NETWORKING
SITES
TO
R E S E A R C H
P O T E N I T I A L
EMPLOYEES

5. 56%
OF
HR
PROFESSIONALS
SEARCH
JOB
CANIDATES
VIA
NETWORKING
SITES

6. T W O -­‐ T H I R D S
O F
ORGANIZATIONS
SURVEYED
S A Y
T H A T
T H E Y
H A V E
RECRUITED
EMPLOYEES
VIA
SOCIAL
MEDIA

7. 9 2 %
O F
C O M P A N I E S
R E C R U I T I N G
N E W
EMPLOYEES
USE
SOCIAL
NEOWORKING
TO
RECRUIT

8. WHAT DO YOU WANT TO BE
WHEN YOU GROW UP? !

9. WHAT DO YOU WANT TO BE
WHEN YOU GROW UP? !

10. WHAT DO YOU WANT TO BE
WHEN YOU GROW UP? !

11. PROFESSIONAL
OPTIMIZATION

12. Social
Media
PROFESSIONAL
OPTIMIZATION

13. Social
Media
o
m
m
u
n
PROFESSIONAL
OPTIMIZATION
i
c
a
t
i
o
n
s

14. Social
Media
o
m
ma r k e t
research
u
n
PROFESSIONAL
OPTIMIZATION
i
c
a
t
i
o
n
s

15. Social
Media
o
m
ma r k e t
research
u
n
PROFESSIONAL
OPTIMIZATION
i
c ontent
creaEon
a
t
i
o
n
s

16. Social
Media
o
m
ma r k e t
research
u
n
PROFESSIONAL
OPTIMIZATION
i
c ontent
cre Eon
a
t
i
o
n
s

17. H
E
c
A
o
L
T
m
H
arket research
A
u
R
n
PROFESSIONAL
OPTIMIZATION
E
i
So ial
Media
m
c ontent
cre Eon
a
t
i
o
n
s

18. H
E
c
A
o
L
T
m
H
arket research
A
u
R
n
PROFESSIONAL
OPTIMIZATION
E
i
So ial
Media
m
c ontent
cre Eon
a
t
i
o
n
s

21. PROMOTIONAL TOOLS!

22. PROMOTIONAL TOOLS!

23. PROMOTIONAL TOOLS!

24. PROMOTIONAL TOOLS!

25. PROMOTIONAL TOOLS!

26. PROMOTIONAL TOOLS!

29. “IF THE PROPOSED ESSENCE
IS NOT CONSISTENTLY
EXPERIENCED THEN IT ISN”T
THE ESSENCE.”
!
!
!
!
!
!
!
!
!
!
!-Brain Solis !

30. BRANDING YOURSELF!
P R O F E S S I O N A L . P E R S O N A L . P R O F I T A B L E .