Delivered at Casual Connect Europe 2016 In this talk, Jen MacLean, experienced game executive and President of FEN Kids, will share her insights from the first 90 days of her time at FEN Kids, including how to align a team to a new vision, harness a desire for change, and turn plans into action.

1. LIFTOFF! Leadership
and Product
Lessons from the
First 90 Days at FEN
Kids
(A Story)
Jen MacLean
Casual Connect
Europe
17 February 2016

2. Insert Title Here
WHat’s a Poptropica and Who is this
Person? Does she have a Funbrain?

3. Insert Title HereFEN Kids in Fall 2015

4. The first part of FEN’s new
journey was understanding
what’s happening in the world
around us.
What’s changing quickly? what
do we expect to happen? What
are the biggest threats? Where’s
the buried treasure?
● Collect Data
● Engage experts
● Research research research!
Insert Title HereCharting a Path Forward for FEN Kids:
Viewing the Map

5. Insert Title HereCharting a Path Forward for FEN Kids:
Early Exploration
Where are we going?
where could we go? How
do we decide?
● Ask the tough questions
● Competitive analysis
● Critical self-evaluation
● individual discussions

6. There’s great stuff happening
at FEN!
● Passionate Team!
● Strong brands!
● Great organic user
acquisition!
● Dedicated fan community!
● Gender diversity!
Insert Title HereCharting a Path Forward for FEN Kids:
Discovering Magic

7. FEN Kids has its share of villains in the story
● Old technology in a rapidly changing
world
● “Corporate” Culture
● Skill gaps
● Audience Ages Up More quickly
● regulatory compliance (and lack
thereof amongst competitors)
● Unclear Identity: Are we making games
or telling stories?
Insert Title HereCharting a Path Forward for FEN Kids
Fighting the EVIL Dr. Hare

8. Like any great adventure, we need our
hero’s journey! It’s time to (prepare to)
cross the threshold!
How do we turn the FEN Team into the
heroes of the adventure? How do we
empower, excite, and motivate them?
How do we start to deliver on our vision
of creating the best kids educational and
entertainment adventures in the world?
Insert Title HereCharting a Path Forward for FEN Kids:
Planning the Adventure

9. ?
Insert Title HereWhat’s next?