The document discusses Wargaming's efforts to integrate competitive modes into World of Tanks Blitz to increase player engagement and monetization. It outlines an automated tournament, broadcast, and leaderboard system to run regular quick and classic tournaments as well as higher echelon championships. Results showed growth in tournament player base across regions from 2018 to 2019. The Blitz Twister Cup 2018 had over 2 million total views across official streams. Key learnings included optimizing tournament session length and structure. The goal is to engage skilled players, increase brand awareness, and create esports celebrities through competitive play in World of Tanks Blitz.

1. WOT BLITZ
INTEGRATION COMPETITIVE MODES INTO WORLD OF TANKS BLITZ

2. WHY
WE ARE
DOING THIS
?
• THROUGH THE GROWTH OF TOURNAMENT MAU
INCREASE LT AND LTV VIA CORE SEGMENTS
INVOLVEMENT INTO HIGH-END CONTENT
INTERNAL GOALS
EXTERNAL GOALS
• INCREASE THE AMOUNT OF STREAM
VIEWERS TO PROMOTE ADDITIONAL
BOOST TO THE ORGANIC INSTALLS VIA
BROADCASTS AND EVENTS

3. HOW
WE ARE
DOING THIS ?

4. AUTOMATED TOURNAMENT SYSTEM:
• MULTIPLE FORMATS OF TOURNAMENTS (QUICK AND CLASSIC)
• AUTOMATED PRIZES DELIVERING SYSTEM (RIGHT AFTER THE
TOURNAMENT)
• DIFFERENT PRINCIPLES OF BRACKETS AND GROUPS CREATION
• OBSERVERS MODE IS INCLUDED INTO TOURNAMENTS
AUTOMATED BROADCASTS SYSTEM:
• PLAYERS COULD WATCH STREAMS ON THE PORTALAND GAIN
PRIZES FOR WATCHING
• AUTOMATED ACCRUAL OF PRIZES
AUTOMATED LEADERBOARDS:
• CLANS ARE AUTOMATICALLY MOVING IN THE LEADERBOARD BY
THEIR PROGRESS IN TOURNAMENTS

5. HOW
THE
COMPETITIVE
FUNNEL LOOKS
LIKE
REGULAR QUICK TOURNAMENTS (NON-CLAN)
7x7
REGULAR CLASSIC TOURNAMENTS (CLANS)
7x7
LOWER ECHELON CHAMPIONSHIP
7x7
MIDDLE ECHELON CHAMPIONSHIP
7x7
TOP ECHELON CHAMPIONSHOP
7x7
PROFESSIONALS LEAGUE
7x7
OFFLINE FINALS (7x7) AND SHOW MATCHES (3x3)
GLOBAL
SEASONS

6. IN-GAME
COMPETITIVE
RESULTS
% OF TOURNAMENT MAU FROM GLOBAL MAU IN MARCH 2019:
• CIS: 6,2% (+200% GROWTH IN COMPARE WITH MARCH 2018)
• EU: 4,9% (+61% GROWTH IN COMPARE WITH MARCH 2018)
• NA: 4,7% (+23% GROWTH IN COMPARE WITH MARCH 2018)
• ASIA: 2,2% (+15% GROWTH IN COMPARE WITH MARCH 2018)
TEAMS REGISTERED (CLASSIC AND QUICK TOURNAMENTS):
• 2017: 234 337 TEAMS
• 2018 + 2019 (Q1): 597 394 TEAMS
SEASONS STREAMS ON NON-OFFICIAL CHANNELLS VIEWED IN
2018 (TOTAL):
• CIS NON-OFFICIAL STREAMS: 306 700 VIEWS
• EU+NA+ASIA NON-OFFICIAL STREAMS: 148 763 VIEWS

7. NAME LOCATION CLASS FORMAT PRIZE FUND VIEWS TOTAL
MOBILE MASTERS 2017 LAS VEGAS NORTH AMERICA 7x7 $10 000 12 355+
MOBILE MASTERS 2018 SEATTLE INTERNATIONAL 7x7 $20 000 247 400+
SHOW MATCH (SAMSUNG) KIEV CIS 7x7 BY PARTNER NO BROADCAST
SHOW MATCH (ASUS) MOSCOW CIS 3x3 BY PARTNER NO BROADCAST
OUR ESPORTS
WE ARE A PARTICIPANT
WE ARE AN ORGANIZER
NAME LOCATION CLASS FORMAT PRIZE FUND VIEWS TOTAL
BLITZ TWISTER CUP 2016 NEW YORK INTERNATIONAL 7x7 $15 000 110 000+
BLITZ TWISTER CUP 2017 MINSK INTERNATIONAL 7x7 $30 000 756 000+
BLITZ TWISTER CUP 2018 MINSK INTERNATIONAL 7x7 $100 000 2 433 502+

8. BLITZ TWISTER
CUP 2018
RESULTS
OVER 86 000+ INSTALLS ON THE MOMENT OF BLITZ TWISTER CUP 2018
OFFICIAL CHANNELS STREAMS:
• TWISTER CUP 2017: 801 570 VIEWS
• TWISTER CUP 2018: 1 361 550 VIEWS + 1 071 925 VIEWS IN CHINA
PEAK VIEWERS:
• TWISTER CUP 2017: 6 951 WATCHERS
• TWISTER CUP 2018: 8 476 WATCHERS + 235 776 IN CHINA

9. BLITZ TWISTER CUP 2018: RECAP

10. HOW WE REACTED
ON THE BEST TOURNAMENT MOMENT
RA1DER
WARPAINT FOR THE GRILLE 15.
CHANGES THE TANK DESTROYER’S NAME IN
BATTLE TO GRILLE 15 RA1DER.
+4% TO VEHICLE CONCEALMENT ON MAPS
CORRESPONDING TO THE SELECTED SLOT.

11. EASTER EGG ON THE
MAP
AT THE PLACE OF FAMOUS
GRILLE 15 PERFORMANCE

12. KEY-
FINDINGS
IN RUNNING MOBILE
TOURNAMENTS
• SHORT GAME SESSIONS DURING REGULAR TOURNAMENTS (QUICK
TOURNAMENTS)
• DURATION OF THE TOURNAMENT SESSION PER DAY – LESS 1.5 HOURS
• SPLIT TEAMS BY SMALL GROUPS IS BETTER THAN LINER BRACKET
WITH ALL TEAMS IN REGULAR TOURNAMENTS
• PRO-PLAYERS: BEST-OF-5 AND MORE MATCHES, NOT LESS
• THURSDAY AND SATURDAY – BEST DAYS FOR THE KEY MATCHES AND
TOURNAMENTS
• STUDIO FORMAT OF OFFLINE FINALS PERFORMS BETTER THAN “BIG
STAGE” FORMAT

13. OUR
VALUES
PLAYERS
• GLOBALIZE SEASONS TO COVER MUCH PLAYERS (INCLUDE
ALL IN-GAME MODES TO THE SEASON)
• ENGAGE SKILLED PLAYERS TO COMPETITIVE MODE,
INCREASE LT AND LTV, INCREASE TOURNAMENT MAU
• INCREASE MEDIA COVERAGE OF OUR BROADCASTS AND
OFFLINE FINALS
BRAND
• INCREASE BRAND
AWARENESS AS A
MOBILE ESPORT
DISCIPLINE
• CREATE OUR OWN
ESPORT CELEBRITIES

14. THANK
YOU!
CASUAL CONNECT, LONDON
DARIA KLIMCHUK (D_KLIMCHUK@WARGAMING.NET)
2019