2. 2015 RUGBY WORLD
CUP:
FUN FACTS
• 2015 RWC hosted in England and Cardiff
• 18 September to 31 October 2015
• 8th rugby world cup
• Final to be hosted at Twickenham
• Twickenham was built in 1907 and is the
largest stadium in the world devoted solely to the
sport of rugby union
• Wembley stadium is the largest in the world
with 90 000 capacity
3. RUGBY WORLD
CUP:
ABOUT THE FANS
• Approximately 10 million
avid rugby fans in South
Africa
• 650 000+ registered rugby
players in South Africa
• RWC global television reach
of over 4 billion people
5. PLANET RUGBY:
INTRODUCTION
• Planet Rugbyis an internetpioneer and
authority on rugby, keeping rugby fans
informed since 1998.
• It provides in-depth coverage on
Northern and Southern Hemisphere rugby.
• To ensure that it is ready for RWC 2015,
Planet Rugby will launch anewly designed,
mobile-friendly website that is fully responsive
- to cater for every platform and device.
6. PLANET RUGBY:
AUDIENCE
• During Rugby World Cup, the site expects
asignificant increase in traffic in September and
October 2015 and have estimated its audience to
be:
• CURRENT AUDIENCE
Monthly Page Views = 600 000
Monthly Uniques = 30 000
16% Male84% Male
51% Aged 25 - 44
• ESTIMATED RWC
AUDIENCE
RWC Page Views = 2 000 000
RWC Uniques = 75 000
Average household
income:
R750 000 p.a.
* stats are estimates on previous RWC traffic
7. PLANET RUGBY:
SPONSORSHIP OPTION 1
RWC SECTION
SPONSOR
Exclusive wallpaper across all RWC pages
Exclusive banner buyout across all RWC pages
Permanent branded quick link on Homepage
to RWC section
3 x advertorials (1 per month)
200 000 ROS banners
•
Value: R662 000
•
•
Discount: 50%
• Cost: R335 000
•
Please note:
Sponsorship period: 1 August 2015 to 31 October 2015.
Exposure to SouthAfrican Geo Targeted inventory only. All rates
include agency comm and excludevat.
8. V
PLANET RUGBY:
SPONSORSHIP
OPTION 2
WEEKLY FEATURED
COLUMN
6 x written columns - 1 column per week
(column can be video - POA)
Exclusive wallpaper on featured column
section
Permanent branded quick link on Homepage
to column section
•
Value: R80 000
•
Discount: 25%
Cost: R60 000•
•
*Estimate cost. May vary depending
on content brief.Please note:
Sponsorship period: 18 September 2015 to 31 October 2015. All rates
include agency comm and excludevat.
10. RUGBY365:
INTRODUCTION
• Rugby365 is South Africa’s largest rugby
website.
• Rugby365 is the go-to place for major
rugby fans.
• The website bringsits readers the very
latest rugby news, covering all major
tournaments internationally.
• 2015 Rugby World Cup is going to be a
feast for rugby fans and Rugby365 will be
there every step of the way to cover and
share all the excitement.
12. RUGBY365 SPONSORSHIP OPTION 1
RWC SECTION
SPONSOR
Exclusive wallpaper across all RWC pages
Exclusive banner buyout across all RWC pages
Permanent branded quick link on Homepage to
RWC section
3 x advertorials (1 per month)
400 000 ROS banners
12 added value social media posts
3 added value newsletter sends
•
•
•
Value: R1 727 000
Discount: 50%
•
•
•
•
Cost: R850 000
Please note:
Sponsorship period: 1 August 2015 to 31 October 2015. Exposure to SouthAfrican Geo
Targeted inventory only. All rates include agency comm and excludevat.
13. V
RUGBY365 SPONSORSHIP OPTION 2
WEEKLY FEATURED
COLUMN
6 x written columns - 1 column per week
(column can be video - POA)
Exclusive wallpaper on featured column
section
Permanent branded quick link on
Homepage to column section
• alue: R110 000
Discount: 30%•
Cost: R80 000•
Please note:
Sponsorship period: 18 September 2015 to 31 October 2015. All rates
include agency comm and excludevat.
*Estimate cost. May vary depending on
content brief.
14. V
RUGBY365 SPONSORSHIP OPTION 3
LIVE MATCH CENTRE
SPONSORSHIP
Exclusive wallpaper branding with banner
buyout on Live Match Centre Page
•
alue: R500 000
Discount: 50%
Cost: R250 000
Please note:
Sponsorship period: 18 September 2015 to 31 October 2015. All rates
include agency comm and excludevat.
15. V
RUGBY365 SPONSORSHIP OPTION 4
VIDEO SHOW
SPONSORSHIP
12 x sponsored “Late Tackle” video episodes
(1 per week)
Late Tackle is aweekly video show produced by
Rugby365 and features Anton Taylor And Michael de
Vries as the show hosts.
•
alue: R180 000
•
Discount: 23%
Cost: R140 000
Please note:
Sponsorship period: 18 September 2015 to 31 October 2015. All rates
include agency comm and excludevat.
*Estimate cost. May vary depending on
content brief.
