SlideShare a Scribd company logo
Jois Joseph Olive Zhou Sarah Huang
William James
A Candle Maker A Soap MakerBrother in Laws
1837
Cincinnati
Classification Of Products
 Beauty and Grooming
 Health and Wellness
 Beauty
 Grooming
 Health Care
 Snacks and Pet Care
 Fabric Care and Home Care
 Baby Care and Family Home Care
Number Factor
 122 years of dividend
 56 years dividend increase
 $88 billion to shareholders
 25 $ billion brands
 85 $ billion sales
The Way P&G Reaches
“Experience the everyday effect.”
 Discover Consumers Needs and Wants.
 Translate into Superior Products.
Convince…
 Communicate through Ads compelling claims,
performance demonstrations and superior benefit
visuals.
 Price Products Superior Overall Value.
“The Power of Everyday.”
 99% Satisfied
 90% use twice daily
 72% Ready to pay
 45% Unknown
180 Countries
4 Billion
Procter and Gamble

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Procter and Gamble

  • 1. Jois Joseph Olive Zhou Sarah Huang
  • 2. William James A Candle Maker A Soap MakerBrother in Laws 1837 Cincinnati
  • 3.
  • 4. Classification Of Products  Beauty and Grooming  Health and Wellness  Beauty  Grooming  Health Care  Snacks and Pet Care  Fabric Care and Home Care  Baby Care and Family Home Care
  • 5. Number Factor  122 years of dividend  56 years dividend increase  $88 billion to shareholders  25 $ billion brands  85 $ billion sales
  • 6. The Way P&G Reaches “Experience the everyday effect.”  Discover Consumers Needs and Wants.  Translate into Superior Products.
  • 7. Convince…  Communicate through Ads compelling claims, performance demonstrations and superior benefit visuals.  Price Products Superior Overall Value. “The Power of Everyday.”
  • 8.  99% Satisfied  90% use twice daily  72% Ready to pay  45% Unknown 180 Countries 4 Billion