The document discusses Procter & Gamble, a company founded in 1837 by William Procter and James Gamble that produces consumer goods. It categorizes P&G's products into categories like beauty, grooming, health care, and home care. The document also lists key facts about P&G's financial performance including $88 billion returned to shareholders and $85 billion in annual sales. It describes P&G's approach to understanding consumer needs, translating them into superior products, and convincing customers through advertising compelling claims and demonstrations of products' superior benefits.