This is a study made on analyzing the reason for decline in popularity of malls. It also finds out the parameters that may help in regaining the lost popularity.

1. Survey: An analysis on the Mall life cycle with reference to Kochi
Summary Report - Auto Run
1. Name
Count Response
1 AKHIL MUKUNDAN
1 ARUN PAUL
1 Abhay Kashinath
1 Alan
1 Aminsh
1 Amit Sam
1 Anandh Raman
1 Arun Ganesh
1 BASIL BENNY
1 Bilal
1 Cibin
1 Felix Joseph
1 GANITHA.P.
1 Geo Chemmanam
1 George
1 George Varghese
1 Govindraj kamath
1 Hatim
1 Jayanth
1 Jones
1 Kiran Kumar H
1 LINJU PETER
1 Loganath
1 Maria Boben Chemmanam
1 Mathew Alex
1 Muhammed Faizy
1 Nidhin
1 Paul praveen
1 Prasanna Rout
1 Pratik Khurana
1 Praveen Mohandas
1 RAHNA ELIZABETH
1 RAJIV KUMAR PANDEY
1 RANJITH
2 REMYA NELSON
1 RENJEEV
1 Ranjan
1 SELMA AKHILESHWAR
1 Saravana Prabu

2. 1 Savio Varghese
1 Selva Kumar
1 Shiva prasad
1 Shoban
1 Sukesh Kumar M P
1 Suresh Babu
1 Swetha Mohan
1 Thomas Simmon
1 Udhaya
2 VINAY
1 VISHNU RAJ
1 Vasanth
1 Vishnu
1 abrity
1 anila akka xavier
1 aswin
1 elsa thomas
1 jerry christo
1 krishna
1 linju peter
1 maharghya basu roy
1 murali.b
1 prakash
1 reju
1 shruthi
1 srikanth
1 vinoth
1 vivek
2. Age
Count Response
6 18
1 19
3 20
5 21
10 22
12 23
13 24
5 25
5 26
3 27
2 28
2 32
1 33
1 47

3. Value Count Percent %
Male 57 82.6%
Female 12 17.4%
Others 0 0.0%
Statistics
Total Responses 69
Value Count Percent %
Yes 43 62.3%
No 27 39.1%
Statistics
Total Responses 69
3. Sex
4. Are you a resident of Kochi
5. Please select the statement that best describes how frequently you visit malls
Regularly or Often Occasionally Rarely Responses
Lulu Mall 36.2%
25
40.6%
28
23.2%
16
69
7.2% 47.8% 44.9%
3. Sex
82.6%
17.4%
Male Female
0
100
25
50
75
4. Are you a resident of Kochi
62.3%
39.1%
Yes No
0
100
25
50
75

4. Value Count Percent %
Regularly or often 24 34.8%
Occasionally 33 47.8%
Rarely 12 17.4%
Statistics
Total Responses 69
Value Count Percent %
Shopping 38 55.1%
Movie 43 62.3%
Food court 33 47.8%
Statistics
Total Responses 69
Oberon Mall 7.2%
5
47.8%
33
44.9%
31
69
Central Square Mall 1.4%
1
29.0%
20
69.6%
48
69
Gold Souke 5.8%
4
24.6%
17
69.6%
48
69
6. How often do you visit malls?
7. What were your reasons for visiting the mall?
6. How often do you visit malls?
Regularly or often 34.8%
Occasionally 47.8%
Rarely 17.4%
7. What were your reasons for visiting the mall?
55.1%
62.3%
47.8%
55.1%
4.4%
Shopping Movie Food court Hangouts Other
0
100
25
50
75

5. Hangouts 38 55.1%
Other 3 4.4%
Value Count Percent %
Free wi-fi 14 20.3%
Parking lots 25 36.2%
Odour & Cleanliness 29 42.0%
Multiplex 44 63.8%
Escalators 16 23.2%
Prayer Room 3 4.4%
Conference hall 3 4.4%
Food court 47 68.1%
Interiors 22 31.9%
Other 6 8.7%
Statistics
Total Responses 69
8. General satisfaction
Very
Satisfied
SatisfiedNeutral
Not
Satisfied
Very
Dissatisfied
Responses
Overall, how happy are you with the facilities & ambiance in
mall?
15.9%
11
71.0%
49
11.6%
8
1.4%
1
0.0%
0
69
Overall, how satisfied are you with the access to location? 26.1%
18
49.3%
34
21.7%
15
2.9%
2
0.0%
0
69
Overall, how satisfied are you with the choice of brands in
mall?
21.7%
15
46.4%
32
27.5%
19
4.3%
3
0.0%
0
69
9. Which of the following features of the mall makes you to visit?(Select all that apply)
9. Which of the following features of the mall makes you to visit?(Select all
that apply)
20.3%
36.2%
42%
63.8%
23.2%
4.4% 4.4%
68.1%
31.9%
8.7%
Free wi-fi Parking lots Odour &
Cleanliness
Multiplex Escalators Prayer Room Conference
hall
Food court Interiors Other
0
100
25
50
75

6. Value Count Percent %
Extremely Important 42 60.9%
Quite Important 18 26.1%
Moderately Important 7 10.1%
Slightly Important 1 1.5%
Not at all Important 1 1.5%
Statistics
Total Responses 69
Value Count Percent %
Extremely Likely 14 20.3%
Very Likely 32 46.4%
Moderately Likely 17 24.6%
Slightly Likely 5 7.3%
Not at all Likely 1 1.5%
Statistics
Total Responses 69
10. How important is to have access to parking space provided by mall?
11. How likely are you to visit the mall with Multiplex?
10. How important is to have access to parking space provided by mall?
Extremely Important 60.9%
Quite Important 26.1%
Moderately Important 10.1%
Slightly Important 1.5%
Not at all Important 1.5%
11. How likely are you to visit the mall with Multiplex?
Extremely Likely 20.3%
Very Likely 46.4%
Moderately Likely 24.6%
Slightly Likely 7.3%
Not at all Likely 1.5%

7. Value Count Percent %
Strongly Disagree 4 5.8%
Disagree 5 7.3%
Neutral 15 21.7%
Agree 25 36.2%
Strongly Agree 20 29.0%
Statistics
Total Responses 69
Value Count Percent %
Strongly Disagree 3 4.4%
Disagree 7 10.1%
Neutral 30 43.5%
Agree 15 21.7%
Strongly Agree 14 20.3%
Statistics
Total Responses 69
12. Ambiance play a vital role in engaging the crowd.
13. Free Wi-Fi - It is a major value addition
12. Ambiance play a vital role in engaging the crowd.
Strongly Disagree 5.8%
Disagree 7.3%
Neutral 21.7%
Agree 36.2%
Strongly Agree 29%
13. Free Wi-Fi - It is a major value addition
Strongly Disagree 4.4%
Disagree 10.1%
Neutral 43.5%
Agree 21.7%
Strongly Agree 20.3%

8. Value Count Percent %
Yes 47 68.1%
No 22 31.9%
Statistics
Total Responses 69
Value Count Percent %
Yes 21 30.4%
No 48 69.6%
Statistics
Total Responses 69
14. Are you a Foodie?
15. Do you visit the mall just for Multi cuisine restaurant?
14. Are you a Foodie?
68.1%
31.9%
Yes No
0
100
25
50
75
15. Do you visit the mall just for Multi cuisine restaurant?
30.4%
69.6%
Yes No
0
100
25
50
75

9. Value Count Percent %
Yes 53 76.8%
No 16 23.2%
Statistics
Total Responses 69
Value Count Percent %
2 1 1.5%
3 2 2.9%
4 3 4.4%
5 17 24.6%
6 10 14.5%
7 12 17.4%
8 13 18.8%
9 4 5.8%
10 7 10.1%
Statistics
Total Responses 69
Sum 459.0
Avg. 6.7
StdDev 1.9
Max 10.0
16. Do you think presence of Information Desk enhances your experience?
17. How do you rate the convenience of location of the Mall?
16. Do you think presence of Information Desk enhances your experience?
76.8%
23.2%
Yes No
0
100
25
50
75
17. How do you rate the convenience of location of the Mall?
1.5% 2.9% 4.4%
24.6%
14.5%
17.4% 18.8%
5.8%
10.1%
2 3 4 5 6 7 8 9 10
0
100
25
50
75

10. Value Count Percent %
Extremely Likely 10 14.5%
Very Likely 38 55.1%
Moderately Likely 19 27.5%
Slightly Likely 2 2.9%
Not at all Likely 0 0.0%
Statistics
Total Responses 69
Value Count Percent %
Yes 54 78.3%
No 15 21.7%
Statistics
Total Responses 69
18. How likely convenience of location affect the frequency of visit ?
19. Do you believe better location saves your Time & Money ?
18. How likely convenience of location affect the frequency of visit ?
Extremely Likely 14.5%
Very Likely 55.1%
Moderately Likely 27.5%
Slightly Likely 2.9%
19. Do you believe better location saves your Time & Money ?
78.3%
21.7%
Yes No
0
100
25
50
75

11. Value Count Percent %
Strongly Disagree 1 1.5%
Disagree 5 7.3%
Neutral 12 17.4%
Agree 40 58.0%
Strongly Agree 11 15.9%
Statistics
Total Responses 69
Value Count Percent %
Strongly Disagree 0 0.0%
Disagree 3 4.4%
Neutral 18 26.1%
Agree 34 49.3%
Strongly agree 14 20.3%
Statistics
Total Responses 69
20. Structured layout makes shopping easier.
21. Structured layout helps in comparison of products
20. Structured layout makes shopping easier.
Strongly Disagree 1.5%
Disagree 7.3%
Neutral 17.4%
Agree 58%
Strongly Agree 15.9%
21. Structured layout helps in comparison of products
Disagree 4.4%
Neutral 26.1%
Agree 49.3%
Strongly agree 20.3%

12. Value Count Percent %
Extremely Simple 3 4.4%
Very Simple 20 29.0%
Moderately Simple 32 46.4%
Slightly Simple 10 14.5%
Not at all Simple 4 5.8%
Statistics
Total Responses 69
Value Count Percent %
Yes 63 91.3%
No 6 8.7%
Statistics
Total Responses 69
22. How simple the process of Price analysis is made through structured layout?
23. Does structured layout helps in channelizing the crowd
22. How simple the process of Price analysis is made through structured layout?
Extremely Simple 4.4%
Very Simple 29%
Moderately Simple 46.4%
Slightly Simple 14.5%
Not at all Simple 5.8%
23. Does structured layout helps in channelizing the crowd
91.3%
8.7%
Yes No
0
100
25
50
75

13. Value Count Percent %
Extremely Likely 9 13.0%
Very Likely 32 46.4%
Moderately Likely 23 33.3%
Slightly Likely 4 5.8%
Not at all Likely 1 1.5%
Statistics
Total Responses 69
Value Count Percent %
Strongly Disagree 0 0.0%
Disagree 7 10.1%
Neutral 21 30.4%
Agree 31 44.9%
Strongly agree 10 14.5%
Statistics
Total Responses 69
24. How likely is the variety of brands induces the footfalls in malls?
25. Presence of brands is the major attraction for the malls
24. How likely is the variety of brands induces the footfalls in malls?
Extremely Likely 13%
Very Likely 46.4%
Moderately Likely 33.3%
Slightly Likely 5.8%
Not at all Likely 1.5%
25. Presence of brands is the major attraction for the malls
Disagree 10.1%
Neutral 30.4%
Agree 44.9%
Strongly agree 14.5%

14. Value Count Percent %
1 1 1.5%
2 3 4.4%
4 1 1.5%
5 17 24.6%
6 5 7.3%
7 14 20.3%
8 18 26.1%
9 5 7.3%
10 5 7.3%
Statistics
Total Responses 69
Sum 463.0
Avg. 6.7
StdDev 2.0
Max 10.0
Value Count Percent %
Yes 55 79.7%
No 14 20.3%
Statistics
Total Responses 69
26. How does the variety of brands meets the customer expectations?
27. Do you think more variety in collections induces purchase?
26. How does the variety of brands meets the customer expectations?
1.5%
4.4%
1.5%
24.6%
7.3%
20.3%
26.1%
7.3% 7.3%
1 2 4 5 6 7 8 9 10
0
100
25
50
75
27. Do you think more variety in collections induces purchase?
79.7%
20.3%
Yes No
0
100
25
50
75

15. Value Count Percent %
Yes 53 76.8%
No 17 24.6%
Statistics
Total Responses 69
Value Count Percent %
Yes 60 87.0%
No 9 13.0%
Statistics
Total Responses 69
28. Do you enjoy the promotional and events conducted in the mall?
29. Do you agree that the existence of malls depends upon its adaptability?
30. What more can malls do to bring more customer delight?
Count Response
1 :D :p ;)
1 Better facilities and choices
28. Do you enjoy the promotional and events conducted in the mall?
76.8%
24.6%
Yes No
0
100
25
50
75
29. Do you agree that the existence of malls depends upon its adaptability?
87%
13%
Yes No
0
100
25
50
75

16. 1 CELEBRITY FUNCTION
1 CUSTOMERS SHOULD BE BENEFITTED MUCH MORE
1 Cheaper price
1 Customer Friendly
1 Food and more brand
1 Frequent celebrity concerts/programs in malls.
1 Get along with change
1 I think Bars & Discos should be included in malls to increase the business & customer delight.
1 IMPORT THE VARIETY OF PRODUCTS
1 Increase ambience,more offers
1 Modernization
1 Nothing...
1 Offers , Promotional Events
1 Parking lot fee must be reduce
1 SEASONED OFFERS,BULK SALES AND OF COURSE BRANDING
1 They can get more of affordable brands rather than hi5 brand outlets.
1 customers should be more beneficial
1 customers should get priority.lots of products should be economical.
1 interactive programmes.more shops.
1 more space
1 price and brand
1 the presence of affordable brands
1 what else... ? price... :P
1 Malls should have separate secluded place, for people like Christo who comes with girls, to increase his delight. :P
1 some entertainment avenues should be there where everyday customers can enjoy live performances and even can
participate too.
1 Keep normal brands also beside famous brands. This in turn will also help them to bring the students under there
customer section. Also shop indicators in a more simple way will also help the customers to easily access throughout
the mall.
1 Nothing much! Maybe Lulu can help the customer entry a little more easy as their is always a rush and a huge que
outside the mall,this brings down customer's likeliness to the mall. And Lulu can also bring more international brands
under their umbrella.
1 Provide privilege card for regular customers, who can avail special discounts.. Follow-ups: Track customers shopping
experience, reward them for their surveys filled, address them by name and update the latest offers via email or text.
1 Free wifi, valet parking,ready taxi, bar and pubs, art exhibitions, talks and conferences, music shows, better crowd
management
1 Games,Promotion through media ,Awareness about the product discounts and offers, High seating capacity to spend
time, Privacy.