1. Analysis & interpretation
Q.1) Gender ?
Gender Response Percentage
Male 26 63.4%
Female 15 36.6%
Male 2663.4%
Female 1536.6%

2. Q.2) Age ?
Age Response Percentage
20-25 yrs. 17 41.5%
26-35 yrs. 21 51.2%
35-50 yrs. 3 7.3%
Above 51 0 0%
20-25 yrs. 1741.5%
26-35 yrs. 2151.2%
35-50 yrs. 3 7.3%
Above 51 0 0%

3. Q.3) Income group(Rs./Month)
Income Response Percentage
10000-50000 17 41.5%
50000-100000 20 48.8%
Above 100000 4 9.8%
10000-50000 1741.5%
50000-100000 2048.8%
Above 100000 4 9.8%

4. Q.4) How often do you paint your house or office ?
Years Response Percentage
1 yr 8 19.5%
3 yrs 19 46.3%
5 yrs or more 14 34.1%
1 yr 819.5%
3 yrs 1946.3%
5 yrs or more 1434.1%

5. Q.5) Which brand is most effective according to you ?
Brand Response Percentage
Asian paints 7 17.1%
Nerolac 16 39%
Dulux 16 39%
Shalimar 2 4.9%
Asian paints 717.1%
Nerolac 16 39%
Dulux 16 39%
Shalimar 2 4.9%

6. Q.6) Why you chose this brand?
Factors Response Percentage
Price 8 19.5%
Brand Name 24 58.5%
Quality 8 19.5%
Other facility 1 2.4%
Price 819.5%
Brand Name 2458.5%
Quality 819.5%
Other facility 1 2.4%

7. Q.7) How did you get to know about these brands ?
Factors Response Percentage
Newspaper 5 12.2%
T.V 13 31.7%
Hoardings 11 26.8%
Friends/Family 7 17.1%
Dealer 5 12.2%
Newspaper 512.2%
T.V 1331.7%
Hoardings 1126.8%
Friends/Family 717.1%
Dealer 512.2%

8. Q.8) Which brand advertisement has the greatest appeal ?
Brand Response Percentage
Asian paint 9 22%
Nerolac 16 39%
Dulux 9 22%
Shalimar 7 17.1%
Asian paint 9 22%
Nerolac 16 39%
Dulux 9 22%
Shalimar 7 17.1%

9. Q.9) How many times you have used this brand?
Brand Response Percentage
1 time 8 19.5%
2-3times 17 41.5%
3-5times 16 39%
1 time 8 19.5%
2-3times 17 41.5%
3-5times 16 39%

10. Q.10) What type of problem you face during your last experience ?
Factors Response Percentage
Durability 5 12.2%
Availability 13 31.7%
Quality 12 29.3%
Mixing 8 19.5%
None 3 7.3%
Durability 5 12.2%
Availability 13 31.7%
Quality 12 29.3%
Mixing 8 19.5%
None 3 7.3%

11. Q.11) How do you take the decision for purchasing paints?
Factors Response Percentage
Price 4 9.8%
Quality 9 22%
Previous experience 13 31.7%
Reference 6 14.6%
Discount 2 4.9%
Self judgement 7 17.1%
Price 4 9.8%
Quality 9 22%
Previous experience 13 31.7%
Reference 6 14.6%
Discount 2 4.9%
Self judgement 7 17.1%

12. Q.12) Do you know about color bank?
Color bank Response Percentage
Yes 29 70.7%
No 12 29.3%
Yes
29 70.7%
No 12 29.3%

13. Q.13) What are the services offered by paint companies that you know ?
Factors Response Percentage
Yes 29 70.7%
No 12 29.3%
Yes 29 70.7%
No 12 29.3%
Yes 29 70.7%
Color mixing machine 3 7.3%
Consultancy services 8 19.5%
Cost calculators 13 31.7%
Sample testing 12 29.3%
Online services 5 12.2%

14. Q.14)In your satisfaction level, after purchasing , paints affected by
advertising and promotions ?
Satisfaction level Response Percentage
Yes 28 68.3%
No 13 31.7%
Yes 28 68.3%
No 13 31.7%

15. Q.15) Which facility did you get while purchasing ?
Facility Response Percentage
Credit facility 8 19.5%
Free transportation 22 53.7%
Discount 11 26.8%
Credit facility 819.5%
Free transportation 2253.7%
Discount 1126.8%

16. Asian paint [Rank the following brand on a scale of 1-4 ( 4 being most
preferred and 1 atleast).]
1 32 78%
2 49.8%
3 49.8%
4 12.4%
Nerolac [Rank the following brand on a scale of 1-4 ( 4 being most
preferred and 1 atleast).]
1 819.5%
2 2970.7%
3 3 7.3%
4 1 2.4%
Dulux [Rank the following brand on a scale of 1-4 ( 4 being most
preferred and 1 atleast).]

17. 1 2151.2%
2 1434.1%
3 512.2%
4 1 2.4%
Shalimar [Rank the following brand on a scale of 1-4 ( 4 being most
preferred and 1 atleast).]
1 1946.3%
2 819.5%
3 9 22%
4 512.2%
Number of daily responses